How to Add TikTok/Instagram Videos to Shopify: Free Apps & Examples 🤳
Social media isn’t just for connecting with friends anymore—it’s a powerful tool for driving sales and building customer trust. Platforms like TikTok and Instagram have become essential for brands to showcase their products in creative, engaging ways. But why stop at just posting on social media? You can take it a step further by embedding TikTok videos and Instagram posts directly into your Shopify store.
In this guide, we’ll explore how you can seamlessly integrate TikTok carousels, Instagram feeds, and user-generated content (UGC) into your store. These tools not only help you create a more interactive shopping experience but also build credibility with authentic, relatable content. Best of all, we’ll share free and easy-to-use Shopify apps to help you get started right away.
Ready to transform your store into a social commerce powerhouse? Let’s dive into 8 actionable ideas with real-world examples to inspire you.
How to Add Instagram/TikTok Videos to Shopify (With vs Without Apps)
1. Embedding TikTok and Instagram Videos Without Apps
After searching through countless Google videos on adding Instagram or TikTok to your Shopify store, you may have only found app recommendations, right ^^. Now, you’ve found the right guide. No cap! Here’s our guide on how to easily embed an Instagram or TikTok video on your Shopify storefront.
1.1. Embed Instagram Videos
- Step 1: Go to your Instagram post or video.
- Step 2: Click on the three dots on the top-right of the post and select “Embed.”
- Step 3: Copy the embed code.
- Step 4: In your Shopify admin, navigate to the page or product where you want to add the video.
- Step 5: In the page editor, switch to the HTML view (or add a custom HTML section) and paste the embed code.
- Step 6: Save and preview your page.
1.2. Embed TikTok Videos
- Step 1: Open the TikTok video you want to embed.
- Step 2: Click the “Share” button, then select “Copy Link.”
- Step 3: Use an external tool (like a TikTok embed generator) to convert the link into embed code.
- Step 4: In your Shopify store, go to the page you want to edit and add the embed code in the HTML section.
- Step 5: Save and preview.
While this method is simple, it lacks advanced customization and may require more manual effort for maintaining design consistency.
2. Add TikTok and Instagram Videos With Apps
Using apps to embed Instagram and TikTok videos on your Shopify store offers more customization options, better integration, and an easier setup process. Here are some top app options:
- VideoWise (For TikTok videos)
- Allows you to embed TikTok video carousels on your homepage or product pages.
- Provides a fully shoppable video player for seamless customer interaction.
- Instafeed (For Instagram videos)
- Embed your Instagram feed, including videos, directly on your Shopify store.
- Allows for grid or carousel layouts and easy customization to match your theme.
- Juniper ‑ TikTok Feed (For TikTok videos)
- Embed TikTok carousels, link products directly, and showcase popular content.
- Free plan available, making it ideal for small stores testing TikTok integration.
These apps provide automatic updates, improved styling options, and enhanced functionality without requiring manual code additions. We’ll introduce more great apps in the examples below, so stay with us until the end.
3. Which Method is Best?
- Without Apps: Ideal for store owners who want a simple and free solution. However, it may require more effort for customization and may not offer the most seamless user experience.
- With Apps: Perfect for those looking for a polished, professional, and automated solution with easy customization and added features like shoppable content.
6 Best Examples of Embeded Tiktok & Instagream on Shopify with App Recommendations
Now that you understand how to embed TikTok and Instagram videos on your Shopify store—either manually or using apps—let’s take a closer look at some real-world examples. In the section below, we will explore six best practices for integrating TikTok and Instagram, featuring top brands like Fenty Beauty, Alo Yoga, and more, along with recommended apps.
These examples showcase how brands are using social media to create engaging, interactive shopping experiences, helping to boost conversions and build customer trust. Let’s see how you can bring these ideas to life!
1. Fenty Beauty to Feature TikTok Videos on Homepage
Adding TikTok shoppable videos to your Shopify store’s homepage allows you to feature highly engaging, authentic content that resonates with today’s social media-savvy shoppers. These widgets display a carousel or grid of TikTok videos directly on your homepage, enabling customers to watch trending content and shop the featured products with a single click. Why it works:
- TikTok videos are dynamic and attention-grabbing, making them perfect for drawing visitors into your store.
- Seeing real people using and enjoying your products builds trust and encourages purchases.
- Embedded videos provide a direct path from inspiration to checkout, reducing friction in the buying process.
Fenty Beauty leverages the power of TikTok by embedding videos featuring Rihanna and influencers demonstrating their products. These videos are not only aspirational but also shoppable, keeping the customer journey streamlined. The TikTok integration is set up as a homepage carousel, creating a social-driven first impression that matches their vibrant brand identity.
How to Implement Tiktok Video on Your Homepage
Here are two popular applications that help you add shoppable TikTok videos to your Shopify store that we want to introduce to you; below are the basic comparisons between them.
| Feature | VideoWise | Tolstoy |
|---|---|---|
| Pricing | From $99/month (Free trial) | Free plan; Paid from $19/month |
| Free Plan | No | Yes |
| Key Features | AI-optimized fast-loading videos, UGC finder, video galleries. | Personalized video feeds, Shop app integration. |
| Integrations | TikTok, Instagram, YouTube, Klaviyo. | TikTok, Instagram, Zapier, Gorgias. |
| Ratings | 5.0 (228 reviews) | 4.9 (210 reviews) |
| Best For | Advanced video commerce needs. | Budget-friendly video integration. |
2. Every Man Jack: Instagram Carousel for Story-Selling
Here’s a closer look at how their image gallery flows like a narrative:
- Main Product Image: A clean, detailed product shot.
- Lifestyle Shot: The product in real-life settings.
- In-Use Demonstration: Highlights functionality.
- Description Callout: Key benefits in an overlay.
- Cross-Sell Suggestion: Complementary product upsell.
- Value Prop Infographic: Showcases unique features.
- Social Proof Closer: Ends with a glowing review or UGC.
How to Add Instagram Feed on Your Shopify Store
Businesses that want a simple, clean Instagram feed with shoppable content, here are our two app recommendation for you:
| Feature | Instafeed | InstaFeed+Story |
|---|---|---|
| Pricing | Free plan, Paid from $6/month | Free plan, Paid from $4.95/month |
| Rating | 4.9 (1,814 reviews) | 4.7 (667 reviews) |
| Free Plan Features | Instagram feed (photos, Reels, videos), grid/slider | Instagram feed (up to 1000 impressions/month) |
| Paid Plan Features | Tag products, Stories, autoplay, analytics | Feed, Stories, Highlights, unlimited visits |
| Customization | Custom CSS, advanced layouts | Manual customization via chat |
| Languages Supported | Multiple languages | English only |
| Layout Options | Grid, slider | Grid, slider, Stories/Highlights |
| Works With | Instagram, Facebook, GemPages, Shop App | Instagram Feed, Stories, Highlights |
| Best For | Shoppable feeds, social proof | Feed, Stories, and Highlights integration |
| Additional Features | Auto-update, filter by hashtags | Run promotions, convert visitors to influencers |
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3. Instagram Hashtag Feed (Modern Card Layout)
An Instagram Hashtag Feed allows you to curate user-generated content (UGC) from Instagram by displaying posts tagged with a specific hashtag directly on your Shopify store.
This modern card layout presents each post in a clean, organized format that includes essential details like the user’s profile picture, caption, engagement metrics (such as likes and comments), and more. The goal is to showcase social proof, build credibility, and encourage visitors to engage with your brand on social media.
Real-World Examples of Instagram Hashtags in E-commerce Stores
- Saucony uses a hashtag feed to display user-generated content associated with their “Run Your World” campaign. The hashtag feed highlights real customer experiences and testimonials related to their shoes, providing social proof and building brand credibility.
- Glossier: This beauty brand integrates Instagram posts tagged with #GlossierPink into their website, showcasing their products being used by real customers. It fosters a sense of community while helping potential buyers visualize themselves using the products.
Apps to Add Hashtags on Shopify Store
The Instagram Hashtag Feed is an effective way to leverage social proof and user-generated content to build trust with potential customers. Here are two apps to help you implement it:
| Feature | Socialwidget | Showcase |
|---|---|---|
| Free Plan | ✅ Available | ✅ Available |
| Free Trial | 14 days | 7 days |
| Shoppable Feeds | ✅ Instagram & TikTok | ✅ Instagram only |
| Layouts | Multiple customizable templates | Grid, slider, collage, lookbook layouts |
| Auto-Sync | Every 24 hrs (Free); 2-6 hrs (Paid) | Based on gallery setup |
| Unique Features | TikTok integration, auto-updating, hashtags | Reels, hashtag-based UGC, low-cost plans |
| Pricing (Paid) | Starts at $9.90/month | Starts at $5.99/month |
| Best For | TikTok + Instagram stores with advanced needs | Affordable Instagram-only integrations |
| Ratings | 4.9/5 (989 reviews) | 4.8/5 (276 reviews) |
4. Shoppable UGC Carousel in the Buy Box
A shoppable UGC (User-Generated Content) carousel in the Buy Box is a dynamic way to boost conversions by showcasing authentic, relatable content right where customers make their purchase decision. Positioned near the “Add to Cart” button, this carousel displays social media posts, video demos, or customer reviews related to the product. By featuring real people using or recommending your product, it creates trust and helps potential buyers visualize themselves owning it.
Examples:
- Lelet NY: The brand uses the Tolstoy app to embed TikTok-style product demo videos directly in the Buy Box. Customers can watch short, engaging videos that demonstrate the product in use without navigating away from the product page.
- Axiology: Incorporates a UGC carousel using Vestico to display customer images and testimonials right next to the product details. This approach not only highlights social proof but also keeps the focus on the product being purchased.
Recommended Shopify Apps:
| Feature | Storista | Gander | Vestico |
|---|---|---|---|
| Pricing | From $15/month, Free trial | Free plan, Paid from $15/month | Free to install, Paid from $49/month |
| Shoppable Videos | Instagram, TikTok, UGC | TikTok, Instagram, UGC | TikTok, Instagram, UGC |
| Customization | Carousel, Grid, Popup, Stories | CTAs, quizzes, forms | Multiple widgets, custom themes |
| UGC Integration | Yes | Yes | Yes (Auto sync with Instagram & TikTok) |
| A/B Testing | No | Yes | Yes (higher plans) |
| Support | Premium (Growth/Plus plans) | Basic & Advanced (higher plans) | Dedicated (higher plans) |
| SEO & Speed Optimization | Yes | Fast streaming | No impact on speed |
| Key Features | Auto-play, Video integration | Interactive videos, CTAs | Bulk upload, Content management |
| Impression Limits | Unlimited (Growth/Plus plans) | 5,000–100,000 views/month | 10K–150K impressions/month |
Which One is Right for You?
- Go with Storista if you want easy-to-implement shoppable videos that are low-maintenance and highly automated.
- Choose Gander if you need interactive videos and tools to boost conversions through user engagement.
- Opt for Vestico if UGC is central to your strategy and you need robust content management features, customization, and performance analytics.
5. Alo Yoga's UGC Shoppable Hotspots Example
UGC (User-Generated Content) shoppable hotspots are interactive areas within images or videos where customers can click on specific products to shop directly. These hotspots appear on real customer photos, giving your store a more authentic, engaging feel. Instead of just looking at a static image, shoppers can click on items they see and buy them instantly—no need to navigate away or search for the product. It’s a seamless way to turn content into a shopping experience.
- Alo Yoga uses Yotpo’s UGC widget to add clickable hotspots in their lifestyle photos. In these images, customers can click on different products featured in the photo—like leggings, tops, or accessories—and buy them right away. This approach turns casual lifestyle images into shoppable moments that feel real and relatable.
Recommended Shopify UGC Shoppable Hotspot Apps:
We’ve tested, and compared these apps to provide you with insights and recommendations, ensuring you choose the best tools to enhance your Shopify store with social proof and UGC features.
| Feature | Yotpo Product Reviews & UGC | Foursixty Shoppable Social UGC | Cevoid: Collect & Display UGC |
|---|---|---|---|
| Pricing | Free plan; paid plans from $15/month. | From $90/month. Free trial available. | From $49/month. Free trial available. |
| Rating | 4.8 (7,129 reviews) | 4.9 (182 reviews) | 5.0 (40 reviews) |
| Highlights | Collect reviews, ratings, and photos. | Shoppable Instagram/TikTok galleries. | Auto-curate Instagram UGC and uploads. |
| Standout Features | Google Seller Ratings, SMS, loyalty sync. | UGC Rights Management, ambassador pages. | Shoppable tags, CRM integrations, emails. |
| Integrations | Shopify Flow, Instagram, Google, Klaviyo. | Checkout, TikTok, Klaviyo. | Instagram, Klaviyo, Facebook, Voyado. |
| Best Use Case | Trust building with reviews and UGC. | Social-heavy brands boosting engagement. | Automating UGC for galleries and emails. |
| Trial | No trial for paid plans. | 14-day free trial. | 14-day free trial. |
6. Spotify Playlist Embed (Bonus Idea)
Embedding a Spotify playlist on your Shopify store adds a unique, sensory layer to your customers’ shopping experience. It allows you to create a specific mood or reinforce your brand identity through music, turning your website into more than just a place to shop—it becomes an immersive experience.
Whether it’s chill beats for a wellness brand, upbeat pop for a fashion line, or nostalgic tunes for a themed campaign, music can deepen the connection between your brand and your audience.
Examples:
Recommended Apps to Embed Spotify Playlist to Shopify Store
For embedding Spotify playlists or background music into your Shopify store, here are two app recommendations with details tailored for different needs:
| Feature | Spotify for Artists | MX: Music Player for Christmas |
|---|---|---|
| Pricing | Free | Free install, $1.99/month or pay-as-you-go ($0.25/100 impressions, capped at $5/month) |
| Rating | 2.3 (14 reviews) | 4.5 (79 reviews) |
| Key Features | – Sell merch via Spotify profiles. – Auto inventory updates. – Link to albums and releases. | – Play background music from Spotify, YouTube, etc. – Customizable player design. – Seasonal & trendy music. |
| Use Cases | Ideal for artists or music stores linking merch to Spotify. | Perfect for enhancing store ambiance with background music. |
| Languages | English, Spanish, Portuguese | English |
| Best For | Artists or music-themed stores. | Stores wanting background music or seasonal audio. |
Get Started with Social Integrations Today!
As we’ve seen, integrating TikTok, Instagram, UGC, and even Spotify into your Shopify store can dramatically boost engagement, trust, and conversions. These social commerce tools create a seamless shopping experience that taps into the power of user-generated content and the viral nature of social media.
The best part? Many of the tools we’ve discussed are simple to implement, with free apps available to get you started. So, why wait? Test out one or two of these integrations today, and watch your store come to life with dynamic, engaging content that drives sales.
Start transforming your Shopify store into a social commerce hub—explore the recommended apps and implement your first integration now!
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Sophia Dao is a content strategist at WizzCommerce, specializing in e-commerce and Shopify solutions. With a passion for digital marketing and a keen eye for detail, Sophia creates engaging content that helps businesses thrive online. When she’s not writing, she enjoys exploring the latest trends in tech and commerce. Follow Sophia for practical e-commerce tips and the latest marketing insights!
