Post Purchase Upsell: The Ultimate Guide for Shopify Stores

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Post purchase upsell

Ever wonder how giants like Apple rake in billions beyond selling iPhones? It’s not magic – it sums up tons of strategies that no one tells you about, but we will whisper for you that one tactic called “post purchase upsell” contributes.

Have you ever received this reminder after buying an Apple product? That's a post-purchase upsell in action! In fiscal 2021, AppleCare+ sales increased by 20% to a staggering $8.5 billion (Source: Warranty Week). This isn't just a drop in the bucket—it's a goldmine.

AppleCare+ Upsell Strategy

There’s a lesson to be learned here for Shopify store owners. Your existing customers are a treasure chest waiting to be tapped, and post-purchase upsells are the key. This guide will show you exactly how to leverage this powerful strategy to supercharge your Shopify store’s sales and profitability.

What is Post Purchase Upsell on Shopify?

From the example of AppleCare+ provided earlier, you can begin to understand the concept of a post-purchase upsell.

Essentially, a post purchase upsell is a sales strategy that targets customers after they have completed a purchase, offering them additional products or services that complement or enhance the original purchase.

In the context of Shopify, a post-purchase upsell is seamlessly integrated into the eCommerce platform, allowing store owners to present these offers through various touchpoints after the initial sale. This could be:

  • On the order confirmation page
  • Via follow-up emails
  • Through personalized recommendations based on the customer’s purchase history, etc.

Why Post Purchase Upselling Is a Must?

Post-purchase upselling isn’t just a trick; it’s a strategic tool for Shopify businesses like you. Here’s why you should be implementing it:

  • Of Course, Increased Revenue: Upsells encourage customers to spend more on complementary products, boosting your overall revenue and profit per transaction.

  • Moreover, Enhanced Customer Experience: When done thoughtfully, upsells can actually improve the customer experience. By providing personalized recommendations that cater to their specific needs and preferences.

  • Significantly, Repeat Customers & Loyalty: Satisfied customers who find value in your upsells are more likely to return for future purchases. It shows you understand their needs and offer solutions.

Let’s say:

A customer purchases a running watch for $120.

Without Upsells: They complete the purchase, and your total sale is $120.

With Upsells: On the thank you page, you present them with upsell discounts in a limited time of 48 hours like:

  • Heart rate monitor chest strap: ($40) Tracks real-time heart rate for enhanced training.
  • Premium running armband: ($20) Provides a comfortable and secure way to carry their phone while running.

Suppose 15% of customers (15 out of 100) opt for the heart rate monitor, and another 10% (10 out of 100) choose the armband. This upsell generates an additional revenue of $900:

  • Heart Rate Monitor: $40 x 15 customers = $600
  • Armband: $20 x 10 customers = $200

Based on a baseline of $12,000 monthly sales from running watches (100 x $120), the upsell increases total sales to $12,900. That’s a 7.5% jump!

This is just one example. With effective post-purchase upselling, you can unlock similar results across your product categories, significantly boosting your store’s overall performance.

Shopify Post-Purchase Upsell: The Step-by-Step Guide

This guide is your roadmap to mastering post-purchase upsells on Shopify. From store optimization to crafting irresistible offers, we’ll break down each step:

Preparing Your Shopify Store for Post-Purchase Upsells

Before unleashing the upsell power on your customers, let’s ensure your Shopify store is primed for maximum effectiveness. This preparation stage focuses on two key areas:

Prerequisites for Upsells:

  • Ensure your store’s checkout process is seamless and user-friendly.

  • Have a clear understanding of your customer’s buying behaviour and preferences. 👍Pro Tips: Shopify’s built-in analysis report can help!

  • Make sure your product inventory and descriptions are up-to-date.

 Choosing the Right Upsell Strategy:

  • Thank you page upsells: Customize the order confirmation or “Thank You” page to include targeted upsell offers: time-limited discount, product recommendations, etc.

  • Follow-Up Communication: Order Confirmation Emails, Abandoned Cart Emails, Post-Purchase SMS Marketing, etc.

  • Membership Programs: Offer exclusive upsells or discounts to high-value customers for a more personalized experience.

Master 10+ Upselling Techniques for Shopify Stores

Thousands of Shopify stores have successfully implemented these upselling tactics. Now it's your turn!

Remember, you can even combine these strategies! Test different upsell approaches to see what resonates best with your audience and achieves your desired AOV increase. Stay tuned! We’ll explore the more detailed strategy right below!

Selecting Products to Upsell

Now that your store is ready for upsells, let’s dive into the heart of the matter: selecting the perfect products to entice your customers.

Here’s the key to remember: not all products are created equal for upselling. The goal is to choose to upsell products that resonate with your customers, boost your bottom line, and enhance the overall experience.

  • Analyze Product Pairings: Examine your inventory to identify complementary items and high-margin products. Look for natural pairings that add value to the initial purchase.

  • Utilize Data: Review your store’s sales history to spot trends in product combinations. Analyze customer browsing behavior to uncover potential upsell opportunities.

  • Personalize Offers: Segment your audience and tailor upsell suggestions to match their preferences and buying history. Use AI tools for dynamic personalization.

Avoid Upsell Pitfalls:

  • Curate, Don’t Crowd: Too many upsells overwhelm customers. Choose a few well-chosen options that genuinely add value.

  • Seasonal Savvy: Tailor upsells to trends (beach towels in summer, mittens in winter).

  • Test & Refine: Experiment with different upsells and track performance. A/B testing is your friend!

Keep in mind that upselling is about creating a win-win for both you and your buyers.

Crafting Your Upsell Offer

We’ve chosen our strategic upsells, now, let’s craft the message that convinces customers to add them to their cart. Here’s how to write upsell copy that sings and design visuals that grab attention:

Write to Convert:

  • Value First: Clearly explain how the upsell enhances the original purchase. Highlight features that benefit the customer. Example: “This case keeps your phone looking new!’.

  • Urgency Boost: Create a sense of urgency with limited-time offers or low stock. Example: “15% off this screen protector today only!”

  • Speak Their Language: Use benefit-driven language that addresses their needs and desires.
    Example: “Never run out of space! Capture all your memories with this high-capacity memory card.”
Make a clear CTA

Visual Appeal Matters:

  • Sharp Photos: Use high-quality images that showcase the upsell product’s features.

  • Lifestyle Magic (Optional): Show how the product is used in real-world scenarios.

  • Short Video Clips (Optional): Demonstrate product features in action for a more engaging experience.

Experiment with different upsell copy and visuals. Track results and refine your offers for continuous improvement.

Technical Setup: Integrating Post Purchase Upsell in Your Shopify Stores

How to create post-purchase upsells. How to add product upsell offers on the Shopify thank you page? Are these your questions? You found the right place!

There are two answers to it: manually by coding and leverage Shopify apps.

Add Upsells on Shopify Thank You Page Using Liquid Code.

  • Step 1: Access Your Shopify Admin: Log in to your Shopify store admin panel.

  • Step 2: Navigate to Settings: From the dashboard, locate and click on the “Settings” section.

  • Step 3: Locate Checkout Options: Within the Settings menu, find and click on the “Checkout” option.

  • Step 4: Access Order Status Page: Scroll down within the Checkout settings until you see the “Order status page” section.

  • Step 5: Integrate Your Liquid Code: In the “Additional scripts” section, carefully paste your Liquid code. Ensure you save your changes after adding the Liquid code.

Check this article for a detail guide!

Shopify Thank You Page: Exclusive Optimization Tips From Experts

We show you exclusive tips from ecommerce experts to transform this page into a powerful tool for customer retention, upselling, and brand loyalty.

Create One-click Post Purchase Upsell by Using Shopify Apps:

You don’t have to build complex upsell functionalities from scratch! Shopify offers a vibrant app marketplace brimming with powerful upsell tools. Here’s how to leverage these apps and integrate them seamlessly into your store:

Several top contenders can elevate your upsell game. Here are a few to consider:

  • ReConvert: This popular app boasts a user-friendly interface and a wide range of upsell features, including one-click upsells, cart abandonment recovery, and A/B testing capabilities.
  • Smile: Loyalty & Rewards: Smile.io offers built-in upsell functionality. Reward customers for purchases and incentivize them to add upsell items by offering loyalty points or discounts.
  • Avada Email Marketing & SMS: This app help you to schedule automated email sequences specifically designed to introduce upsell offers to customers after they’ve made a purchase.

7 Best Shopify Free Upsell Apps: An Honest and Comprehensive Review

We’ve invested our time and expertise to comb through numerous options and deliver this honest and comprehensive review!

The installation process will vary slightly depending on the specific app you choose. However, here’s a general outline:

  • Step 1: Find Your App: Search the Shopify App Store and explore features, pricing, and reviews.

  • Step 2: Installation: Click “Install” to add your chosen app.

  • Step 3: Active App in theme and Allow The app might require access to specific data on your store.

  • Step 4: Configure Upsell Settings: Follow the app’s instructions to set up your upsell offers, including product selection, targeting rules, and visual elements.

Choosing the right upsell app and following these steps, you can effortlessly integrate powerful upsell functionalities into your Shopify store.

Analyzing and Refining Your Post-Purchase Upsells

Once you’ve implemented your post-purchase upsell strategy, it’s crucial to analyze its performance and refine it for continuous improvement. Here’s how to become a post-purchase upsell master:

Data Analytics:

  • Shopify Analytics: Leverage built-in tools to track click-through rates (CTR) and conversion rates for your upsells.

  • Upsell-Specific Metrics: Track upsell revenue and average order value (AOV) uplift to see the direct impact.

  • A/B Testing: Experiment with different upsell copy, visuals, and placements to identify winning combinations.
Post purchase upsell
Thank you page analytic reports provided by ReConvert

Uncovering Insights:

  • Low CTR? Revamp your messaging and visuals for clarity and value proposition.

  • High CTR, Low Conversion? Re-evaluate upsell products. Ensure they’re relevant and solve customer problems.

  • A/B Testing Insights: Implement winning variations and continue testing for ongoing optimization.

  • Personalized Upsells: Consider personalizing upsells for potentially higher conversion rates.

Upselling is a continuous improvement process. Embrace data analysis and refine your approach to unlock the full potential of post-purchase upselling and boost your Shopify store’s profitability

Learning from the Pros: Post-Purchase Upselling Case Studies

Learning from the successes and failures of others, you can develop a post-purchase upsell strategy that is tailored to your store and drives significant improvements in your store. Look at these examples of post purchase upsell, you may find somethings interesting!

Sending Customer Birthday Emails

This strategy is a sneaky way to build stronger customer relationships. By including a simple birthday form on the thank you page, you can send personalized birthday emails with special offers. This keeps your brand on their mind and increases the chance of future purchases.

Look at H&M‘s case study; they built customer loyalty through a compelling membership strategy. By doing this way, they not only boost their revenue via post-purchase upselling but also make their customers felling treated differently.

Post purchase upsell example
H&M loyalty program - Post purchase upsell example.

Asking for Referrals

A happy customer after a purchase is more likely to recommend your store to others. This thank you page example uses a clear call to action (“Give a friend 15% off”) to encourage referrals.

By offering incentives like discounts, you can leverage the power of word-of-mouth marketing to bring in new customers.

Glance at the example below, Heights was smart to attach a survey to the thank you page. This helps Heights get reviews and improve its service!

Post purchase upsell example

Encouraging Social Sharing

Social media sharing buttons on the thank you page can significantly boost your brand reach. Warby Parker’s example includes a pre-written message to make sharing easy.

By encouraging customers to share their purchases, you can gain valuable social proof and build trust with potential new customers.

Another interesting example comes from Warby Parker; they added a CTA to call on customers to share their product usage experiences on social networks. You can copy this strategy, but try adding a small coupon or giving points to customers so they are more willing to share.

Post purchase upsell example

Remember, the upsell masters were once beginners too, and with dedication and data-driven experimentation, you can achieve similar upsell success!

15+ Practical Examples of Upselling

We take you through 15+ practical examples of upselling for your Shopify store, turning those clicks into customer revenue!

It's Time to Take Action!

Don’t let these nuggets of knowledge sit idle. Implement the strategies explored here and watch your thank you page transform into a powerful post-purchase engine that fuels your store’s success. Remember, a little creativity and optimization can go a long way in turning strategies to sales!

The FAQs

A post-purchase upsell is a marketing strategy where a business encourages customers to buy additional items after completing their initial purchase. It’s a way to increase the total value of a customer’s order (average order value or AOV) and experience.

Several apps can be used to insert post-purchase upsells into Shopify stores. You can search for them on Shopify App Stores. For example, AfterSell, ReConvert, etc.

The number of post-purchase upsell pages a merchant can have depends on the app they’re using. Some apps allow for a single upsell page, while others offer the option to create multiple upsell pages.

The conversion rate for post-purchase upsells can vary depending on the product, offer, and how it’s presented. However, studies suggest that post-purchase upsells can be a very effective way to boost sales, with average conversion rates ranging from 2% to 10%.

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