5 Hacks to Buy Box in Products Details Page: Big Impact on Sales
Want to give your Shopify store’s buy box a makeover?
The buy box on your Shopify product detail page (PDP) is a prime real estate for conversions. A well-optimized buy box can significantly impact your sales. But why stick to the same old boring format? In this post, we’ll share five creative ways to spice up your buy box and make it more irresistible to your customers. Let’s dive in!
What is a Buy Box and Why is It Important?
The Buy Box is a prominent feature on product detail pages, typically on e-commerce platforms like Amazon. It’s that inviting box that displays the “Add to Cart” or “Buy Now” button, often accompanied by pricing and shipping information.
Securing the Buy Box can significantly boost your visibility and sales. It’s like having a prime spot on the digital shelf, increasing your chances of capturing impulse purchases and winning over customers who are ready to buy.
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5 Innovative Ideas to Revamp Your Buy Box on Shopify Product Detail Pages
1. Sticky Buy Box on Product Details Page
Imagine this: a customer is scrolling through your product page, captivated by stunning visuals and detailed descriptions. They’re ready to buy, but they have to scroll back up to find the “Add to Cart” button. Frustrated, they might abandon their purchase.
Enter the Sticky Buy Box. This clever feature ensures that the core purchase options—like the “Add to Cart” button, price, and variant selectors—stay fixed to the screen as the customer scrolls. It’s like having a dedicated shopping assistant, always ready to assist with the next step
Example in Action of Sticky Buy Box: Mavi
Mavi, a popular denim brand, uses a Sticky Buy Box to keep variant options such as size and color pinned at the bottom of the screen on both desktop and mobile. This feature caters to super-scrollers who navigate long product pages while keeping the conversion context front and center. The result is a more intuitive and fluid user experience.
How to Implement a Sticky Buy Box on Shopify:
To implement a Sticky Buy Box on your Shopify store, these two highly-rated apps offer excellent features that we would like to recommend you:
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2. Cool Floating Buy Box Like Diesel - Best Example of Buy Box for Shopify Stores
A Floating Buy Box is a dynamic design element that keeps essential purchase information, such as the “Add to Cart” button, price, and variant options, visible as the user scrolls through the product page. This innovative approach enhances user experience by maintaining context and simplifying the buying journey.
Stunning Examples of Floating Buy Box
- On: This footwear brand integrates a floating Buy Box that hovers while users scroll through product images. This approach allows customers to focus on the product visuals while keeping the purchase option top-of-mind.
- Diesel: Another excellent example, Diesel uses a floating Buy Box that blends seamlessly with its high-quality product imagery, creating a premium shopping experience.
Recommended Shopify Apps for Floating Buy Box
It seems like you need some code customizations to recreate On or Diesel. But besides the 2 apps we introduced in the first example, there are some other app options for sticky and floating buy boxes.
| Slide Cart, Sticky Add To Cart by Qikify | SEOAnt – Sticky Add to Cart | Sticky Cart: Slide Cart Drawer by Kaktus |
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3. Review Snapshots in Buy Box
Picture this: you’re browsing for a new pair of shoes, excited but maybe a little nervous. Will they be comfy? Will they fit right? Scrolling through tons of reviews can be a total drag.
That’s where a Review Snapshots in Buy Box comes in! This cool feature lets you show off snippets of what your awesome customers love (or not-so-love) about your products, right there in the Buy Box.
Example: DSW’s Review Snapshots
DSW uses this trick to show star ratings and real customer insights about comfort, fit, and sizing right in their Buy Box. So, you can see what other shoe lovers think before you click “Add to Cart.”
Recommended Shopify Apps for Review Snapshots in Buy Box
There are some awesome Shopify apps that can help you add Review Snapshots to your Buy Box:
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4. Review Carousel in Buy Box
Kinda the same as the third example, integrating a review carousel into the Buy Box is an innovative way to present customer feedback directly within the product details section, reducing the need for users to scroll or navigate to another part of the page. This feature enhances trust and simplifies decision-making for potential buyers.
Example: Vessi’s Review Carousel
Vessi, a footwear brand, incorporates a review carousel between its Buy Box and product description tabs. This slider features snippets of user reviews focusing on product quality, comfort, and durability. It’s a smart placement that complements the shopping flow by providing quick reassurance at the point of purchase.
Recommended Shopify Apps for Review Carousel in Buy Box
5. Fit Graph Accordion in Buy Box
One of the biggest challenges in online apparel shopping can be selecting the correct size. Sizing charts often lack specific details, leading to confusion and customer frustration. This can result in a higher return rate, impacting both customer satisfaction and your bottom line.
The Fit Graph Accordion in Buy Box addresses this challenge head-on. This innovative feature leverages customer review data to generate size-specific fit graphs, displayed directly within the Buy Box. This empowers customers to make informed sizing decisions with greater confidence.
Recommended Shopify Size Guidance Apps
It’s challenging to find an app that offers the same features as the Fit Graph Accordion, but we discovered some other Shopify apps that provide excellent AI-driven size guidance. These solutions offer fantastic sizing recommendations to improve customer experience and reduce returns. Let’s take a look at what they offer:
| Vestico AI Size Recommender | Kiwi Size Chart & Recommender | True Fit: AI Size Guidance |
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Turn Browsers into Buyers: Optimize Your Buy Box Now!
So there you have it, folks! By spicing up your Buy Box, you can turn casual browsers into eager buyers. Whether it’s a sticky Buy Box that follows your customers around, a floating Buy Box that’s always in sight, or review snapshots and fit graphs that give them the confidence to buy, these tweaks can make a big difference.
Remember, a great Buy Box isn’t just about aesthetics; it’s about making the shopping experience as smooth and easy as possible. So, roll up your sleeves, experiment with these ideas, and watch your sales soar!
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