Elevate Your Shopify Clothing Store: 8 Product Page UX Hacks
Ever scroll through endless clothing stores online feeling like everything looks the same? Yeah, us too😪. The struggle is real, especially when you’re running a Shopify store and want to stand out from the crowd.
But hey, guess what? Did you know that 94% of first impressions on your website are design-related? The secret weapon lies in your product pages! It’s not just about throwing pictures of your clothes online anymore. It’s about creating an experience that makes people stop, say “wow,” and hit that “add to cart” button faster than you can say “limited edition.”
This guide is your secret playbook. We’re sharing 8 killer UX hacks specifically designed for Shopify clothing stores. Buckle up and get ready to transform those boring pages into conversion machines!
8 UX Enhancements for Your Shopify Clothing Store's Product Page
1. Centered Image Gallery - Make Customers Focus on Your Products
The centred image gallery is a design trend gaining popularity among haute couture brands for its sleek and minimalist presentation. Unlike traditional layouts where product images are aligned to the left with product details on the right, this approach places the product image in the center of the screen.
Think Loewe, H. Lorenzo, Valentino, and Deus Ex Machina: Take inspiration from these leading haute couture brands who use centered image galleries to create a sophisticated and minimalist shopping experience.
Mobile Matters (Always): While this trend is undeniably chic, remember: what works on desktop might not translate perfectly to mobile. A/B testing is crucial here. Centered galleries can sometimes feel cramped or confusing on smaller screens. Test different layouts and see what resonates best with your mobile audience.
💡Pro Tip: Before implementing this design, prioritize user testing. Track key performance indicators (KPIs) such as time-on-page, bounce rates, and conversions. Balancing creativity with usability is key to making this layout work for your store.
Best Shopify Page Builder App For Clothing Store
We recommend four top Shopify apps to create a sleek, centered image gallery: EComposer, PageFly, GemPages, and Beae. These tools offer powerful drag-and-drop builders, responsive design options, and advanced customization features to help you craft immersive, visually striking product pages. Whether you need simple setup or extensive design control, these apps can elevate your store’s UX and help you stand out in the competitive fashion market.
👉 Learn more: Best Free Theme on Shopify: Top 10+ for Trending Niches
2. Gif Images - Sell Products by the Bundles
Animated bundle tiles are an engaging way to showcase multiple product options in a single, dynamic display. This feature brings your product page to life by using subtle animations that highlight different outfit combinations or product variations, providing a more interactive shopping experience for customers.
Whiskii, for example, uses this technique to display different outfit combinations within its “Scallop Set Bundle,” showcasing how individual pieces can be mixed and matched to create complete looks. This dynamic display improves both the aesthetics and functionality of the product page.
Shopify Bundle App Suggestions
On the other hand, if you want to add a bundle builder to your Shopify product detail page, here are our top Shopify recommendations for you:
- Globo Product Options: This app allows you to create dynamic, interactive product displays that include animations, making it perfect for showcasing bundle tiles and outfit combinations.
- GemPages: With this app, you can build custom animated tiles and offer a more personalized browsing experience, ideal for showcasing various product bundles.
Sell More With Snap Bundle & Frequent Bought Together Today!
3. Tailor the Experience: Model Size Toggle for Apparel Stores
Give your shoppers the power to personalize their browsing experience with a model size toggle. This feature allows them to select the model size that best represents their body type (US, UK, EU, and more), making it easier to visualize how products will look on them.
Visual Examples: Check out these brand
- Cider: Uses a sophisticated size conversion toggle that updates variant options based on user selection, providing a smooth and intuitive experience.
- Adieu: Allows customers to flip through shoe sizes in multiple systems, including US, UK, EU, and centimeters, making it easy to find the perfect fit.
- Amika: Goes beyond clothing by converting product units (ounces to millilitres), catering to international customers who need familiar measurements.
Shopify App Recommendations for Implementing Size Recommendations & Product Options
We dug into the Shopify app store, looking for tools that could help us create a shopping experience as smooth as Cider and Adieu. Here’s what we found:
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4. Empowering Choice: The Model Size Toggle - Best Ideas for Shopify Clothing Stores
Allowing customers to toggle between model sizes on product pages is a powerful UX enhancement that promotes inclusivity and personalization. This feature lets shoppers view how a product fits on different body types, helping them make more informed purchasing decisions.
Good American’s implementation allows users to toggle through thumbnail images showcasing different-sized models wearing the same outfit. Once selected, this preference stays active across the site, creating a personalized and intuitive shopping journey.
Best Shopify Apps for Product Filtering
To implement a dynamic model size toggle or enhance product discovery with filters, here are two tested Shopify apps that can elevate the UX of your store. Each app’s strengths are analyzed for how they can help you achieve the goal effectively.
| App | Key Features | How It Helps | Pricing | Rating |
|---|---|---|---|---|
| Smart Product Filter & Search (by Globo.io) | – Custom filters by size, color, tags, etc. – Instant search with auto-suggestions – Displays variants as separate items | – Enables dynamic size toggles by displaying variants for different models. – Advanced filters improve product discovery. | Free plan available Paid plans from $19/month | 4.9 (1,877 reviews) |
| Searchanise Search & Filter (by Searchanise) | – AI-powered search & voice search – Custom filters & live product updates – Merchandising tools | – Supports AI-driven size toggles and personalized search. – Live updates ensure a seamless size-switching experience. | Free plan available Paid plans from $19/month | 4.7 (1,687 reviews) |
5. Show Bundles as Variants: A Smarter Way to Sell
Instead of listing bundles as separate products, some stores display them as variants within the same product page. This approach keeps the product detail page (PDP) organized while giving customers the flexibility to explore both individual items and bundled offers.
Honeylove uses a dynamic approach by leveraging the Combined Listings app. As users toggle between options in the product buy box, the page updates in real time, showing individual SKUs alongside bundles. Notably, the URL also changes as users flip through the options, helping track and improve the shopping journey.
By displaying bundles as variants, you streamline the shopping experience, encourage upsells, and make it easier for customers to discover value-packed offers—all within a single product page.
6. Level Up Your Wishlist: The "Save with Options" Feature
A “Save to Favorites” feature is common in eCommerce, but Holt Renfrew takes it a step further by allowing customers to configure their preferred product variants—such as size, color, or style—before adding items to their wish list. This small but powerful enhancement provides a more tailored shopping experience and offers significant benefits for both customers and store owners.
- Stock Tracking: Shoppers can monitor availability directly from their Favorites list.
- Data Collection: Captures valuable first-party data on preferences for targeted marketing.
- Notifications: Enables low-stock and restock alerts via email or SMS, driving urgency.
Shopify App Suggestions for Wishlist and Stock Alerts:
Here are our two recommended apps to enhance the “Save to Favorites” functionality with stock tracking and notifications:
| App Name | Pricing | Key Features | Why Use It |
|---|---|---|---|
| Wishlist Plus | Free plan; paid plans from $19.99/month |
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Helps track favorite items and boosts retention with alerts. |
| Snap Preorder & Backorder | Free |
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Prevents lost sales with preorders and restock alerts. |
7. Variant Swatches in Typeahead Results
When customers search for products on your site, the search bar often serves as their first interaction point. Adding variant swatches in typeahead search results is a clever way to enhance this experience. Instead of showing a static product name or single image, customers can preview and toggle between different color options directly within the dropdown search suggestions.
Betabrand takes this feature to the next level by allowing shoppers to view multiple color variants as they type. As users begin searching for an item, small thumbnail swatches of available colors appear alongside the product name. This innovation not only makes searching more interactive but also speeds up the decision-making process by offering a visual preview upfront.
Shopify Apps Suggestion
To implement Variant Swatches in Typeahead Results as shown in the example, we recommend testing two Shopify apps: Searchanise and Boost Product Filter & Search, both of which we have already suggested and analyzed in Example 4.
8. Outfit Mix n’ Match Carousel
An engaging way to enhance product discovery and drive interaction on your product pages is through Outfit Mix n’ Match Carousels. This interactive feature lets customers easily experiment with different product combinations, fostering a more personalized shopping experience.
La Vie en Rose, a popular swimwear brand, incorporates an Outfit Mix n’ Match Carousel on their homepage merchandising blocks, specifically for bikini sets. The carousel allows users to see different bikini top and bottom combinations. Although customers can’t add their customized outfits directly to the cart from the carousel, it provides a highly interactive experience that encourages users to explore various pairings.
Shopify apps suggestion for mix and match bundle
Here are our top picks for creating bundles/frequent bought together like the example of mix & match carousel as shown above. While Snap Bundle is a cool free app for mix & match and frequently buying together, GemPages is a good app for store design. Here’re what they offer:
| App Name | Snap Bundle Volume Discount | GemPages Landing Page Builder |
|---|---|---|
| Price | Free | Free plan available, Paid plans from $29/month |
| Key Features | – Volume discounts & quantity breaks – Product bundles (e.g., “Frequently Bought Together”) – Customizable product badges and low stock counters – Multi-language support – Live support | – 400+ conversion-focused templates – Post-purchase upsell funnels – AI-powered page building – Mobile-optimized templates – Customizable CRO widgets |
| Why Use It | – Flexible bundling and discounts – Simple setup and integration – Ideal for upselling and cross-selling | – Easy-to-use drag-and-drop builder – High-converting sales funnels – Seamless integration with other apps |
Wrapping Up: Level Up Your Shopify Store!
You’ve made it to the end! By now, you’ve got a treasure trove of tips to supercharge your Shopify clothing store. From eye-catching galleries to clever bundle displays, these UX hacks are designed to make your customers go “wow.”
The best part? You don’t need to be a tech wizard to implement these changes. With the help of some awesome Shopify apps, you can easily bring these ideas to life.
So, what are you waiting for? Let’s elevate your store and watch those sales soar!
Sell More With Snap Bundle & Frequent Bought Together Today!
Sophia Dao is a content strategist at WizzCommerce, specializing in e-commerce and Shopify solutions. With a passion for digital marketing and a keen eye for detail, Sophia creates engaging content that helps businesses thrive online. When she’s not writing, she enjoys exploring the latest trends in tech and commerce. Follow Sophia for practical e-commerce tips and the latest marketing insights!
