Shopify Thank You Page: Exclusive Optimization Tips From Experts

Shopify Thank You Page upsell and cross-sell

Customers have made a purchase in your store. They have placed their trust in your brand. This is a pivotal moment, an opportunity for you to deepen your connection with them. Shopify Thank You Page shines as a perfect solution.

But you don’t know what to do to transform this often-overlooked page to a revenue-generating machine. This article is for you. In this blog, we will explore:

  • Learn how to edit your thank you page with codes and using apps.
  • Strategies and tips to craft a convertible thank you page.
  • How to track and analyze the thank you page performance.

It’s time to unlock the full potential of your Shopify Thank You Page and make it a powerful tool for customer retention, upselling, and brand loyalty.

The Power of the Shopify Thank You Page

The Shopify Thank You Page is more than just a polite nod of appreciation— when leveraged correctly, it can empower your marketing plan.

This often-overlooked page holds the key to not only thanking your customers but also propelling them to become brand advocates, repeat buyers, and valuable sources of feedback. Here’s how a well-designed thank you page can supercharge your business:

Provide a discount after check out


  • Increase Customer Satisfaction: A heartfelt “thank you” goes along with building a positive brand impression. By acknowledging customers’ purchases and expressing gratitude, you can create a sense of value and appreciation that keeps them returning for more.
  • Boost Repeat Purchases: The post-purchase window is prime time to re-engage customers. Use targeted offers and loyalty program information to entice them to make another purchase. For example, you could suggest complementary accessories for their new gadget or offer a discount on their next refill order!
  • Drive Additional Sales: Upselling and cross-selling are powerful ways to increase revenue from existing customers. Your thank you page is the perfect platform to showcase products that enhance their initial purchase. Consider it a curated selection that helps them get the most out of their first buy.
  • Collect Valuable Customer Data: Encourage social media followers or email signups on your thank you page. This data lets you stay connected, personalize future marketing efforts, and gain valuable insights into customer behavior.
  • Improve Brand Loyalty: A memorable customer journey fosters brand loyalty. By crafting a thank you page that’s informative, engaging, and leaves a positive impression, you’re building a foundation for long-term customer relationships.
In short, your thank you page can be the bridge between a one-time purchase and a lifelong customer. Let’s get started on building that bridge!

Understanding Your Thank You Page

Your thank you page might seem like a simple “congratulations” after checkout, but there’s a bit more to it than meets the eye. Let’s delve into the technical aspects and unlock its full potential:

1. Taking advantage of Thank You Page URLs:

Every thank you page has a unique URL that typically includes the order number and other identifiers. This URL is crucial for tracking and analytics, as it helps you understand customer behavior post-purchase.


  • The Familiar Format: Shopify thank you page URLs typically follow a common pattern. You’ll often see something like “/thank_you” or “/orders/thank_you” at the end of the website address. This structure acts as a signpost for both you and your customers.
  • Customization Advantage: Knowing the format of your thank you page URL empowers you to make targeted edits. For example, imagine adding a special offer for customers who purchased a specific product. You can use the product ID within the URL to display the offer only on the thank you page for that particular product.
  • For example, the URL structure might look something like this: “”

Pro Tip: While “/thank_you” and “/orders/thank_you” are common formats, some themes might use slightly different variations. The easiest way to find your exact URL is to navigate to a completed order in your Shopify admin panel. Click “More actions” and then “View order status page.” This will take you directly to your thank you page, and you can copy the URL from your browser’s address bar.

2. Optimizing Thank You Page Redirect

A redirect can take customers from the standard thank you page to a custom page designed to engage them further. For example, you might redirect customers to a page offering a special loyalty program sign-up, a “You may also like” page, an Abandoned Cart, or a last-minute discount on future purchases.

Shopify Thank You Page Redirect

Your Shopify admin can set this up under the “Settings” and “Checkout” sections. In these sections, you can specify the URL to which the order status page should redirect.


Redirects are powerful tools, but they should be used wisely. Confusing or irrelevant redirects can frustrate customers. Ensure your redirected thank you pages offer genuine value and a clear next step for the customer.

3. Editing Your Thank You Page:

Shopify’s flexibility allows merchants to personalize the thank you page to align with their brand’s voice and marketing goals. Here’s a more detailed look at the editing options available:

 3.1. Using Liquid Code to Customize:

For those who require more advanced customization, Shopify’s Liquid templating language offers complete control over the thank you page’s functionality and appearance. Here is a step-by-step guide for you to personalize your thank you page:

  • Step 1: Log in to your Shopify store > Find the “Setting” section on the dashboard
How to edit Shopify Thank You Page Step-by-step, Using liquid code
  • Step 2: Click the “Check out” section on the left.
How to edit Shopify Thank You Page Step-by-step, Using liquid code
  • Step 3: Scroll down to find the “Order status page” section > In the “Additional scripts,” add your code to that and save.
How to edit Shopify Thank You Page Step-by-step, Using liquid code
How to edit Shopify Thank You Page Step-by-step, Using liquid code
  • Step 4: Place an order to see if it works well.
How to edit Shopify Thank You Page Step-by-step, Using liquid code

3.2. Using the Thank You Page App 


Start by exploring the Shopify App Store. Look for apps designed explicitly for Thank You page customization. Pay attention to user reviews, feature lists, and pricing to find the best fit for your store.


Use the app’s interface to customize your Thank You page. Apps typically offer drag-and-drop editors, pre-designed templates, and options to add elements like social media links, upsell products, and personalized messages. Here is a video tutorial on editing the thank you page with the AfterSell Post Purchase Upsell app:


4. Targeting the Right Audience

Remember, not all thank you pages are created equal. Shopify themes often have built-in variants designed for different scenarios, allowing you to deliver the most relevant message to each customer.

Tailoring your thank you page based on the customer’s intent or purchase history personalizes the post-checkout experience, increases engagement, and ultimately drives sales.

By understanding your theme’s thank you page variants and utilizing redirects strategically, you can ensure each customer receives the most relevant and valuable content.

WizzCommerce Experts's Exclusive Tips to Skyrocket Sales

1. Craft a Compelling Thank You Message (with a Personal Touch)

For instance, a thank you page with a personalized video message from the CEO or team members can create an emotional connection with the customer. It shows that there’s a human behind the purchase, which can significantly boost the customer’s perception of the brand.

A heartfelt “thank you” goes a long way, but personalization makes it even more powerful. Instead of a generic “Thank you for your order,” consider our samples below:

Craft a compelling Shopify Thank You Page message

For instance:


  • Go Beyond “Thank You for Your Order”: Use Liquid code to personalize the message by addressing the customer by name. 
    • Example: “Hey [Customer Name], thanks for snagging that awesome [Product Name]!” This small touch creates a sense of connection and fosters a positive brand impression.
  • Acknowledge Their Journey: Recognize the effort they put into making the purchase.
    • Example: “We’re thrilled you chose [Your Brand] after browsing and researching!” This shows appreciation and validates their decision.
  • Express Excitement (for Them!): Show genuine enthusiasm for their purchase.
    • Example: “Get ready to [benefit of product]! We can’t wait for you to experience the awesomeness of the [Product Name].” This injects excitement and builds anticipation.
  • Infuse Your Brand Voice: Maintain a consistent brand voice throughout your message. If your brand is playful, use humor! If it’s sophisticated, keep the tone elegant: “We did a happy dance when we saw your order. Seriously, ask the warehouse crew!”; “We appreciate your discerning taste and are confident the [Product Name] will exceed your expectations.”

2. Offer Exclusive Discounts (FOMO Factor)

Creating a sense of urgency can be a powerful motivator for customers to make a purchase. This strategy boosts sales and enhances the customer experience by providing exclusive deals that make them feel valued. Here’s how to craft FOMO-inducing discounts that drive sales:

For example:

  • “Exclusive Offer! Get 15% off your next purchase for the next 24 hours only! Use code THANKYOU15 at checkout.”
  • “Don’t miss out! Save 15% with code THANKYOU15.”
  • “This offer expires in 10 hours! Only 50 codes left!”
  • “Thanks for your order! Get 20% off new arrivals with code WELCOME20 (valid for 48 hours only).”
  • “Congrats on your new phone! Save 10% on accessories with code GEARUP10 before they sell out!”
  • “We know you’ll love your new moisturizer! Treat yourself to another skincare essential and get 15% off with code GLOWUP15 (valid for the next week).”
Offer discount on thank you page


To display discount offers, merchants can install Wizz Flash Sale & Price Edit which allows users to apply discounted prices on products and collections and set a customized FOMO countdown timer. This is a free app until it creates 6 orders per month for your store.

3. Upsell and Cross-sell Strategically

Recommend products that perfectly complement their purchase and elevate their overall experience. Up selling encourages them to upgrade to a better version of the product they bought, while cross-selling introduces related items they might need to use or enjoy their initial purchase more. Here’s how to become a product matchmaker on your thank you page:

  • Leverage Purchase Data: Use the power of customer data to personalize your recommendations.
    • Example: “Looking to capture stunning photos with your new camera? Check out these compatible lenses!”

  • Focus on Value, Not Just Price: Don’t be pushy. Frame your recommendations as helpful suggestions that enhance their experience.
    • Example: “Complete your new running gear with these breathable performance socks!” Highlight the complementary product’s added benefit.

  • Offer Bundles and Kits: Create pre-curated bundles or kits that combine the purchased product with frequently bought together items. This simplifies the buying process and often provides a slight discount compared to buying items individually.
    • Example: “Upgrade your grilling experience! Get the [Grill] + [Utensil Set] + [Grilling Gloves] bundle and save 10%!”
up sell and cross sell strategically
  • Cater to Different Needs: Offer a premium upgrade for those seeking the best, or suggest a more affordable alternative for the budget-conscious customer.
    • Example: “Enhance your coffee ritual: Choose from our premium [Coffee Grinder] or our convenient and budget-friendly [Pre-Ground Coffee] options.”
  • Use High-Quality Images and Descriptions: Showcase complementary products with clear, enticing visuals and informative descriptions highlighting their features and benefits.

4. Leverage Social Proof for Trust:

People trust recommendations from others, and showcasing positive social proof on your thank you page builds trust and encourages them to join the happy customer community. Here’s how to leverage social proof for maximum impact:

  • Shine a Light on Customer Reviews: Showcase positive customer reviews and testimonials about your products or brand.
    • Example: “I love this product! It’s exactly what I was looking for.”—Sarah K. Positive reviews reassure potential customers and validate their purchase decisions.

  • Feature User-Generated Content (UGC): Display real customer photos or videos using your products. UGC feels authentic and relatable, fostering a sense of connection with potential buyers.
    • Example: “Look how amazing our [Product Name] looks in [Customer Name]’s home!” UGC showcases real-world product use and inspires potential customers.
leverage social proof for trust
  • Flaunt Awards & Recognitions: Have you won any awards or been featured in prestigious publications? Brag about it!
    • Example: “As featured in Vogue Magazine!” Social proof from trusted sources adds credibility and enhances your brand image.

  • Integrate Social Media Love: Display logos on social media platforms where you have a strong presence and positive customer engagement.
    • Example: “Follow us on Instagram for styling tips and inspiration!” This encourages potential customers to join your social media community and see positive interactions firsthand.

  • Leverage Influencer Marketing: Partner with relevant influencers who love your brand and showcase their positive experiences on your thank you page.
    • Example: “[Influencer Name] loves our [Product Name]! See how they use it in their latest video.” Influencer endorsements add a layer of trust and authenticity, especially for younger demographics.

5. Make Clear Calls to Action (CTAs):

Don’t leave your customers hanging after they’ve purchased. Tell them exactly what you want them to do next with clear, concise calls to action (CTAs). Here’s how to craft CTAs that compel action:

  • Focus on Benefits: Frame your CTAs will be created around the benefits customers will receive by taking action.
    • Example: Instead of “Continue Shopping,” use a CTA like “Shop our new arrivals and discover more amazing finds!” Highlight the value proposition and entice them to explore further.

  • Action Verbs are Your Friends: Start your CTAs with strong action verbs that leave no room for doubt.
    • Examples: “Shop Now,” “Learn More,” “Follow Us,” “Create an Account,” “Download Your Guide.” Action verbs create a sense of urgency and motivate customers to click.

  • Keep it Short & Sweet: People are busy. Use concise CTAs that are easy to understand and don’t require a lot of reading.
    • Example: “Get 10% Off! Use code THANKYOU10” is more effective than “We would be delighted if you would take advantage of our exclusive discount offer by entering the promotional code THANKYOU10 at checkout.”
Make a clear CTA
  • Visually Appealing Buttons: Don’t just rely on text. Use clear and contrasting button designs that stand out from the rest of your thank you page content.
    • Example: A bright orange button with bold white text is more likely to grab attention than a muted grey button.
  • Match CTA to Device: Consider how people will view your thank you page (desktop, mobile) and ensure your CTAs are optimized for each device. For mobile users, larger buttons with clear spacing are essential for easy clicking.
  • Test and Refine: A/B testing different CTAs can reveal which ones resonate best with your audience. Don’t be afraid to experiment and refine your CTAs for maximum impact.

6. Track and Analyze Performance:

Tracking and analyzing performance involves collecting data on various metrics to understand how your eCommerce site and marketing efforts are performing. This data-driven approach helps in making informed decisions to optimize strategies and improve overall business outcomes.


  • Analytics Tools: Utilize tools like Google Analytics to monitor website traffic, user behavior, conversion rates, bounce rates, and more. Set up goals and events to track specific actions taken by visitors.
▶️ If you use Post purchase upsell apps, they can provide you with in-depth analytics without needing to connect to GA4. 

  • Essential Metrics: Focus on key metrics like conversion rates (e.g., % of visitors who make a purchase after seeing a specific CTA), click-through rates (e.g., % of visitors who click on a particular offer), and engagement time.
Tracking and analyse performance
  • A/B Testing: Test different variations of your thank you page elements (e.g., layout, CTAs, offer wording) to see what performs best. A/B testing allows you to identify the most effective elements and continuously optimize your thank you page for maximum impact.
  • Segmentation is Key: Don’t treat all customers the same. Segment your audience based on purchase history, demographics, or browsing behavior. This allows you to tailor your thank you page content and CTAs for more targeted messaging and improved results.
  • Competitor Analysis: Keep an eye on your competitors’ performance and strategies to benchmark your progress and identify opportunities for differentiation.

How to add Google Analytics for tracking your Shopify Thank You page?

If you haven’t already, first ensure that Google Analytics is enabled on your Shopify store. Go to your Shopify admin, click on ‘Online Store‘, then ‘Preferences‘. Create the property. Paste your Google Analytics code into the ‘Google Analytics account’ field.

Track as Page Views:

  • Check for Existing Page Views:
    • Use GA4’s debug view or real-time reports to see if your thank you pages are already registering as page views.
    • If they are, no additional setup is needed.
  • No Additional Setup:
    • If page views are present, GA4 automatically tracks them, providing basic insights into thank you page visits.

Track as Events:


  • Create a Custom Event:
    • In GA4, go to Events > Create Event.
    • Name the event “form_submission” or something similar.
    • Set the event category (e.g., “Checkout”) and action (e.g., “Order Completed”).
  • Set Event Trigger:
    • Under “Event Conditions”, choose “Page URL contains”.
    • Enter the parameter that indicates a successful form submission in your thank you page URL.
    • For example, if your URL contains /checkout/thank_you , enter that in the “contains” field.

7. A/B Testing for the Win:

Your thank you page holds immense potential, but how do you know what elements resonate most with your customers? Conduct A/B testing, your secret weapon for unlocking data-driven optimization.


  • Choose an Element to Test: Start with a single element you want to optimize, like a CTA button color, headline wording, or product recommendation layout.
  • Create Variations: Develop two or more variations of the chosen element (e.g., red vs. green CTA button).
  • Split Traffic: Randomly show each variation to a portion of your website visitors.
  • Track and Analyze Results: Use analytics tools to track conversion rates, click-through rates, and other relevant metrics for each variation.
  • Declare the Winner: The variation that performs best statistically becomes your new default element.
Create A/B testing for thank you page

A/B Testing Best Practices:


  • Test One Thing at a Time: Isolating a single variable ensures clear results. Don’t change multiple elements simultaneously.
  • Gather Enough Data: Don’t rely on small sample sizes. A/B testing requires sufficient data to draw statistically significant conclusions.
  • Focus on High-Impact Elements: Prioritize testing elements with the potential to significantly impact conversions, like CTAs, offer wording, and product recommendations.
  • Continuously Test and Refine: A/B testing is an ongoing process. Keep testing different aspects of your thank you page to identify areas for improvement and stay ahead of the curve.

Better Your Thank You Page with Shopify Apps

Shopify Thank You Page App: ReConvert Post Purchase Upsell

ReConvert Post Purchase Upsell is a Shopify app designed to help online store owners maximize their revenue by optimizing the thank you page. The app focuses on creating a more engaging post-purchase experience that encourages customers to continue shopping after completing their initial purchase.


  • Customizable Thank You Page: The app allows complete customization of the thank you page. Merchants can include various elements such as videos, images, social sharing buttons, and more.
  • Post-Purchase Upsells and Cross-Sells: This feature helps increase the average order value by suggesting relevant products that complement the customer’s purchase.
  • Time-Sensitive Offers: The app can display limited-time offers that create a sense of urgency, encouraging customers to make additional purchases immediately.
  • Analytics and Performance Tracking: ReConvert provides detailed analytics to track the thank you page’s performance, including conversion rates and additional revenue generated from upsells
Shopify Thank You Page App: Upsell & Cross Sell — Selleasy
Upsell & Cross Sell — Selleasy is a versatile Shopify app designed to enhance the customer shopping experience by offering upsell and cross-sell opportunities both before and after purchase. It’s particularly beneficial for stores with a diverse range of products where customers might be interested in purchasing additional items that complement their main choice.
  • Post-Purchase Upsell Page: Features a one-click upsell on the thank you page after checkout, allowing for an immediate additional purchase.
  • Thank You Page Upsell: Utilizes the thank you page to cross-sell related products, maximizing the post-purchase opportunity.
  • Amazon-Style Bundles: Showcases “frequently bought together” product bundles like Amazon, encouraging customers to purchase complementary items.
Better Thank You Page
Better Thank You Page is a Shopify app designed to transform the standard order confirmation page into a powerful marketing tool. It aims to leverage the thank you page to engage customers post-purchase, enhance brand loyalty, and increase customer lifetime value.
  • Customizable Page Widgets: The app offers a variety of widgets that can be added to the thank you page, allowing for a personalized and branded experience such as the Order Details Widget, Discount Code, Social Sharing, Product Recommendations, Video Widget, Newsletter Signup and Survey and Feedback Widget.
  • Social Media Integration: Encourages customers to follow your store on social media platforms like Facebook and Instagram, helping to grow your online community.
  • Post-Purchase Surveys: Collects valuable feedback from customers regarding their shopping experience and the effectiveness of marketing channels.
  • Customer Rating Surveys: Implements 1-click surveys to gauge customer satisfaction and gather insights for improvement quickly.
  • Order Tracking: Provides customers with the ability to check the delivery status of their order directly on the thank you page.
aftersell post purchase app
AfterSell Post Purchase Upsell is a Shopify app designed to help merchants leverage their Thank You page by presenting customers with targeted upsell offers immediately after purchase. The app aims to increase the average order value by encouraging additional sales when customers are already in a buying mindset.
  • Customizable Thank You Page Upsells: Merchants can design and customize their Thank You page with upsell offers that are tailored to the customer’s recent purchase, enhancing the likelihood of additional sales.
  • Smart Product Recommendations: The app uses smart algorithms to suggest relevant products as upsells, ensuring that the offers are appropriate and have a better chance of converting.
  • Performance Analytics: The app includes an analytics dashboard to monitor the success of upsell campaigns, giving insights into conversion rates and additional revenue generated.
  • A/B Testing Capabilities: Merchants can test different upsell offers and strategies to determine what works best for their audience, helping to optimize the effectiveness of their Thank You page

Winning Examples of Shopify Thank You Pages

Bite - Amplifying Brand Advocacy

Bite - Amplifying Brand Advocacy

Bite’s thank you page encourages customers to share their purchases on TikTok, turning them into brand advocates and leveraging user-generated content for marketing. This strategy leverages social proof and helps new customers discover Bite through user-generated content on a popular social platform.

Armra - Reinforcing Purchase Decisions

Armra’s thank you page features customer ratings and reviews, which helps to reinforce the customer’s purchase decision by providing social proof and building trust. By showcasing positive testimonials, Armra reassures customers about their purchase and builds excitement for the product’s arrival.

Lume - Gathering Valuable Insights

Lume - Gathering Valuable Insights

Lume includes a post-purchase survey on its thank you page, allowing the brand to gather insights on marketing effectiveness and customer preferences. The collected data allows Lume to focus its marketing efforts on the most effective channels, improving customer acquisition.

True Classic - Creating Urgency with Mystery Offers

True Classic - Creating Urgency with Mystery Offers

True Classic’s thank you page presents a surprise 50% discount on a mystery pack with a countdown timer, creating urgency and encouraging immediate additional purchases. This cross-selling technique increases the average order value and enhances the customer experience with an element of surprise.

The Conclusion

In conclusion, your Shopify thank you page can be a powerful sales tool, not just a courtesy. By implementing these strategies, you can transform it into a platform that drives sales, builds loyalty, and leaves a lasting positive impression. Thank you for reading! Now it’s your turn to unleash the potential of your thank-you page – audit it, explore helpful apps, and A/B tests to create a sales powerhouse that strengthens your customer relationships.


  • Go to your Shopify admin dashboard.
  • Click on “Online Store” > “Pages”
  • Look for the “Add page” button.
  • Here, you can add basic HTML and Javascript code to customize elements like text, buttons, or images. However, this method requires some coding knowledge and offers limited design flexibility.

Integrating analytics tools such as Google Analytics can help you track your Shopify thank you page. You can add the Google Analytics tracking code to your Shopify store’s theme. liquid file or use Shopify’s built-in Google Analytics feature by going to Online Store > Preferences and entering your Google Analytics code. This will allow you to track conversions, page views, and other important metrics on your thank you page.

Yes, you can create or customize a Thank You page on Shopify without coding by using third-party apps available in the Shopify App Store. These apps often provide user-friendly interfaces that allow you to add custom messages, images, videos, product recommendations, and other elements to your Thank You page (Order Status page) without the need to write any code.

Here’s how you can find the Thank You page URL for a specific order:

  • Log in to your Shopify Admin: Access your Shopify admin dashboard.
  • Go to Orders: Click on ‘Orders’ from the left-hand side menu.
  • Select an Order: Click on an order to view its details.
  • Find the Order Status Page URL: In the order details, you should see a button or a link that says ‘View order status page’ or something similar. Clicking this will take you to the Thank You page for that particular order.

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