Top Buy X Get Y Shopify App Analyzed


Buy X Get Y is a popular marketing strategy that can help you attract more customers, increase your average order value, and boost your sales. It works by offering your customers a free or discounted item when they buy a certain quantity or amount of products from your store. However, creating and managing such offers can be challenging if you don’t have the right tools. That’s why you need a Buy x get y Shopify app that can help you set up and run your campaigns with ease and efficiency.

In this article, we will review the top 4 another buy x get y Shopify apps that can help you achieve these goals and more. We will illustrate their pricing, overview, key features and pros and cons to help you choose the best app for your store.

Unveiling the Best Buy X Get Y Apps: A Feature, Rating & Price Comparison

Before diving into the details, let’s get a quick overview. This table compares the basic information of some popular Buy X Get Y apps, including their names, average user ratings, and pricing plans.

BrandVitalsUltimate Special OffersBYOB Discount
Rating average5 star (7906)4.6 star (654)4.8 star (56)4.4 star (228)
5-star rating7.7k52218249
1-star rating1754313
$29.99 –
Free to $9$22-$199$49-$199

Now that we’ve seen the basic info for these Buy X Get Y apps, it’s time to get real. Choosing the perfect app can feel like picking your favorite candy at the store – so many options, right? Before we sugar-coat our decision (pun intended!), let’s take a quick peek at the pros and cons of each app in this table. This way, you can see which ones offer the sweetest features for your specific store and avoid any nasty surprises

ProsConsShopify Owner Fit
Vitals– Easy to set up and use.
– Provides insightful data beyond Shopify’s native analytics.
– Affordable pricing options available.
– May be overwhelming for new users due to the abundance of data.
– Free plan is not available.
– Shopify Owners Looking for Comprehensive Promotional Tools
– Owners with Diverse Product Ranges
Ultimate Special Offers– Increased sales and average order value.
– Consolidate all your promotions into one app, making it easier to manage and track the performance of different offers.
– Set up promotions in advance, allowing for automation and freeing up time for other tasks.
– The app can slow down your Shopify store, especially if you have a lot of products or customers.– Shopify Owners Focused on Customization
– Owners Looking to Clear Inventory
– Owners Aiming for Customer Engagement
BYOB– The app offers various discount types and order formats, providing flexibility to create compelling bundle offers aligned with your business strategy.
– BYOB ensures seamless synchronization with inventory systems, avoiding conflicts related to discounts and stock availability.
– Advanced users can further customize the app by editing CSS, liquid templates, and JavaScript, allowing for greater control over its functionality.
– Lack of customer support provided by the BYOB app.– Shopify Owners Seeking Advanced Discounting Capabilities
– Owners Looking to Create a Sense of Urgency
– Create compelling offers that entice customers to take advantage of multiple discounts, ultimately increasing AOV.
– Customize each widget without any coding experience, enabling you to maintain a cohesive brand identity while effectively promoting your offers.
– Implementing targeted promotions and incentives effectively encourages customers to spend more, thereby boosting the average order value.
– Free plan is not available.– Looking to Scale
– Focused on Conversion Optimization
– International Sellers
– Interested in Streamlining Operations:

#1. Vitals: All‑in‑One Marketing


Vitals is a comprehensive Shopify app that provides insights into sales, traffic, and customer behavior. It helps Shopify store owners make informed decisions about their marketing and product strategies. With features like sales insights, traffic insights, and customer behavior insights, Vitals offers valuable data to improve store performance.

Key features

  • Sales insights to track store performance over time.
  • Traffic insights to understand how customers find the store.
  • Customer behavior insights, including cart abandonment rates.
  • All-in-one integration with 40+ conversion-boosting tools.
  • Features like product reviews, upsells, bundles, pop-ups, and more.

Real review from the author

This app has a great feature that not many other apps have: it measures captured emails. It also has a variety of tools, including buy X get Y and other bundle-related tools, which are meticulously divided into Upsell, UX, and Conversion.

Plus point for this app:

  • A big plus is that there is a clear and detailed video tutorial before starting the setup, which makes it easy for users, even beginners, to understand.
  • The setup section is easy to use and detailed, and there is an appearance section where you can customize the theme and colors to your liking. There is also a review section before submitting.

The only downside is that the pricing is quite expensive, starting at $29.99, which may make it difficult for new merchants to afford. The author believes that this app is probably most suitable for customers who have Shopify Plus or higher and can afford the cost.

#2: Ultimate Special Offers


Ultimate Special Offers is a Shopify app that helps you run all your promotions in one app. You can choose from 9 offer types, such as BOGO, bundles, upsells, volume discounts, gifts, goals, and more. You can also schedule your sales in advance, segment your customers to offer exclusive deals and create custom sale badges to promote your deals.

Key features

  • Choose from 9 offer types, such as BOGO, bundles, upsells, volume discounts, gifts, goals, and more.
  • Schedule your sales in advance and set them to run automatically.
  • Segment your customers to offer exclusive deals based on their behavior or attributes.
  • Create custom sale badges to catch shoppers’ attention and promote your deals.

Real review from the author

The app has a simple and easy-to-use setup interface. A notable feature is the ability to customize the enable and disable time of the offer, giving users more control. There are a variety of offers to choose from besides the buy X get Y offer.

However, there are a few drawbacks:

  • Customer support is slow to respond, especially during peak times like BFCM.
  • The app is not stable and may crash occasionally. Customers may not notice these crashes until they don’t see the sale in the store.

A one-star review of the app also revolves around these two issues.

Here are some additional points that could be included in the summary:

  • The app is affordable, with pricing starting at $9.99 per month.
  • The app has a wide range of features, including the ability to create multiple offers, track offer performance, and target specific customer segments.
  • The app is easy to integrate with other Shopify apps.

Overall, the app is a good option for businesses that are looking for a simple and affordable way to create and manage Buy X Get Y offers. However, businesses should be aware of the potential for slow customer support and app crashes.

#3: BYOB – Build Your Own Bundles


BYOB – Build Your Own Bundles is a Shopify app that helps you let customers build their own bundles on a single page. You can boost your average order value by offering discounts based on quantity or amount. You can also display your bundles as standalone products and assign them to collections, top menu or the home page.

Key features

  • Showcase bundles as separate products using customizable templates and display them in collections, the top menu, or the home page.
  • Enable customers to check out bundles as a single product and add additional line items after payment, combining bundle discounts with discount codes to boost the average order value (AOV).
  • Install the app effortlessly with a single click, eliminating the need to modify liquid code. 
  • Customize the bundle template using theme section options to align with your brand.

Real review from the author

The app has a user-friendly interface with smooth navigation and clear instructions for each section. A unique feature is the ability to customize the font style and weight for the bundle description. The setup section also includes new features for shipping and adding custom notes.

However, the bundle creation section is relatively basic and lacks the customization options found in other apps like Vitals. Additionally, the pricing is quite expensive, starting at $29 per month, which may be prohibitive for new Shopify store owners.

Here are some additional points that could be included in the summary:

  • The app has a wide range of templates to choose from for creating bundles.
  • The app integrates seamlessly with other Shopify apps.
  • The app offers excellent customer support.

Overall, the app is a good option for businesses that are looking for a user-friendly and feature-rich bundle creation tool. However, businesses should be aware of the high pricing and the lack of customization options in the bundle creation section.

#4: Discount Ninja


Discount Ninja is a Shopify app that helps you run promotions like a pro. You can provide incentives to your customers to increase your average order value and conversion rate. You can also use 10 promotion types, such as BOGO, free gift, tiered discounts, frequently bought together, pop-ups, cart rewards, and more.

Key features

  • Create special offers based on smart rules, including free gifts, Buy One Get One (BOGO) deals, and more, triggered by customer spend or specific product purchases.
  • Offer wholesale and direct-to-consumer pricing within a single store, run seasonal or flash sales, implement tiered discounts to increase AOV, and customize promotions to align with your brand.
  • Activate multiple promotions simultaneously, allowing customers to benefit from multiple offers during their purchase.

Real review from the author


  • Strong opening: You effectively use a relatable hook (“dream come true”) to grab the reader’s attention.
  • Balanced approach: You highlight the app’s ease of use, attractive landing pages, and fantastic customer support. However, you don’t shy away from mentioning the hidden costs, limited features, and occasional bugs.
  • Clear conclusion: You offer a well-reasoned recommendation based on the app’s strengths and weaknesses.

Possible improvements:

  • Specificity: Consider adding specific examples of the hidden costs or limitations. For instance, “customizing coupon codes beyond basic text” might be clearer than “customizing coupon codes.”
  • Alternatives: Briefly mentioning a couple of alternative apps for users who need more features could be helpful.

Critical Considerations for Choosing Buy X get X Shopify App

Choosing the right “Buy X, Get Y” app for your Shopify store involves several key considerations to ensure that the app not only meets your current needs but also scales with your business. Here are specific and practical considerations to keep in mind:

Ease of Use and Integration

  • The app should seamlessly integrate with your Shopify store without requiring extensive modifications.
  • Look for an app with an intuitive interface that allows you to set up and manage promotions without needing technical expertise.

Customization Capabilities

  • The ability to customize promotions is crucial. The app should allow you to define which products are eligible for the “Buy X, Get Y” offer and customize the conditions (e.g., buy 2 get 1 free, buy 3 get 2 at 50% off).
  • Consider whether the app lets you customize the appearance of the offer on your site to match your store’s branding.

Compatibility with Your Store’s Theme

  • Ensure the app is compatible with your store’s theme and doesn’t disrupt the user experience or site layout.
  • Check for any known compatibility issues with your theme and read reviews to see if other users have reported problems.

Performance and Reliability

  • An app that slows down your site can negatively impact the customer experience and your store’s SEO. Check the app’s impact on site performance.
  • Read reviews to gauge the app’s reliability, especially during high-traffic periods like sales or holiday seasons.

Customer Support

  • Consider the level of customer support provided. Look for apps that offer comprehensive support through multiple channels (e.g., email, chat, phone).
  • Read reviews to assess the responsiveness and helpfulness of the app’s support team.

Pricing and Value

  • Evaluate the app’s pricing structure to ensure it aligns with your budget and the value it provides. Consider any additional costs, such as transaction fees or charges for premium features.
  • Compare the app’s pricing and features with other similar apps to ensure you’re getting the best value for your investment.

Find Your BOGO Champion!

In conclusion, these Buy X get Y Shopify apps offer a wide range of features and functionalities to help you enhance your store’s sales and promotions. Whether you’re looking to run flash sales, implement bulk price edits, create urgency with countdown timers, or customize product labels and badges, these tools have got you covered.

If you’re looking for a recommended app, we suggest trying Wizz’s BOGO+. Designed by Shopify’s dedicated builder team, BOGO+ streamlines the process and creates attractive campaigns for customers.

BOGO+ operates swiftly and reliably without impacting your store’s speed or performance. Besides, it is compatible with most Shopify themes and apps. With BOGO+, you can easily create multiple quantity discount campaigns and customize your offers with various conditions and rules.

If you want to boost your sales with Buy x Get y app, don’t hesitate to give us a try.

How useful was this post?

Click on a star to rate it!

Average rating 5 / 5. Vote count: 1

No votes so far! Be the first to rate this post.

Share this post

Related posts