Webflow to Shopify Migration: The Complete 7-Step Guide

Webflow to Shopify Migration

Thinking about migrating from Webflow to Shopify but worried about data loss, SEO drops, and how to run smoothly on a new platform? You’re not alone! These are common concerns, but fear not!

This comprehensive guide will be your roadmap to a successful Webflow to Shopify migration. We’ll delve deep into:

  • How to backup data (products, content, assets, etc) in Webflow to prepare for the migration.
  • The migrating process with two main methods: manually and using automated apps.
  • Basic settings on Shopify include theme design, payments, taxes, shipping, and URL redirects to ensure a smooth launch.

Let’s debunk these worries and get your online store thriving on Shopify!

Understanding the Basics of Webflow and Shopify

When it comes to choosing the right platform for your e-commerce business, understanding the fundamental differences between Webflow and Shopify can be pivotal.

Webflow and Shopify’s key differences:

E-commerce Features– Extensive suite for managing products, stock levels, and variants.
– Support over 100 Payment gateways
– Built-in analytics and reporting tools for sales, traffic, and customer behavior.
– Fully Customer management
– Built-in tools for creating discounts, managing orders, and fulfillment.
– Focusing on design flexibility
– Supports around 10 payment gateways
– Limited native analytics; requires integration with tools like Google Analytics
– Basic customer management features
– Basic e-commerce features requires third-party tools
Customization Capabilities– Thousands of free/paid themes available
– Simple Drag-and-drop interface
– Requiring coding or third-party apps for advanced customization.
– Design freedom with a visual editor for highly customized storefronts.
– Steeper learning curve
Ease of Use– User-friendly interface
– Easy setup and management
– Extensive documentation and support
– Suitable for beginners and non-technical users
– Advanced customization options present a steeper learning curve
– More suitable for users comfortable with design tools.
Pricing– Start at $19/month
– $1 for the first month
– Free plan available
– Starts at $14/month
Webflow vs. Shopify: A Quick Comparision

Before deciding to migrate, assess your current website and e-commerce needs against Shopify’s offerings to ensure they fit your business correctly. Let’s answer these questions:

  • What limitations are you facing with Webflow? Is it e-commerce functionality, scalability, or support?
  • Where do you see your business in the long run? Do Shopify’s features align with those goals?
  • Factors in migration costs like subscription fees, potential app expenses, and any professional help newebflow-to-shopify-migrateeded.
  • Does your team have the skills to learn and manage a new platform?

If your answers are almost “Yes”. Stay tuned! In the next section, we will equip you with the knowledge and steps needed to navigate the migration process smoothly, ensuring a successful transition to Shopify’s powerful e-commerce platform.

Webflow to Shopify: The Migration Process

1. Pre-Migrate Checklist

Focusing on the crucial step of backing up your data before migrating from Webflow to Shopify is essential for safeguarding your website’s information and ensuring a smooth transition. An important first step is crafting a Pre-Migration Checklist. Here’s how to get started:

Step 1: Download and Secure Your Webflow Data

1.1 Downloading Your Webflow Project:

  • Log in to your Webflow account and access the project you want to migrate.
  • Navigate to the “Designer” tab within the project dashboard.
  • Locate “Export Code” (the </> icon in the top right corner) and click on it.
convert webflow to shopify theme
  • Now, you choose what you want to download: HTML, CSS, JS, or Assets.
  • Click on Prepare ZIP.
  • The download time depends on your project size. Once complete, you’ll have a downloadable “.ZIP” file containing all your website data.
export webflow to migrate to shopify

Step 2: Inventory and Content Backup

  • Log in to Webflow:
    • Access your Webflow account and navigate to the project that contains the products you want to export.
  • Go to the CMS Collections:
    • In the Webflow Designer, click on the CMS Collections panel on the left side of the screen.
  • Select the Products Collection:
    • Find and select the collection that contains your products. This is typically named “Products” or something similar (Blog, Features).
back up webflow data to migrate

  • Export the Collection:
    • Click on the “Export” button at the top right of the CMS Collections panel. This will export your product data as a CSV file. Save this file to your computer.

With your data securely backed up and ready for migration, setting up your new Shopify store is the next step. This involves choosing the right plan, selecting a theme, and customizing it to reflect your brand.

2. Setting Up Your Shopify Store

Creating a Shopify Account:

  • Go to Shopify’s website and sign up for a free trial.
  • Fill in your email, store name, and business details.
shopify free trial for $1

Choosing the Right Shopify Plan:

  • Evaluate the Basic, Shopify, and Advanced plans.
  • Select a plan that fits your budget and business needs.

Selecting a Theme:

  • Explore themes in the Shopify Theme Store.
  • Choose one that aligns with your brand and offers the necessary features.

Read More: Top 10 Best Free Themes on Shopify for Trending Niches

Once your Shopify store is set up and ready for your unique touch, it’s time to migrate your data from Webflow. This crucial step can be approached in several ways, depending on your store’s complexity and preferences.

3. Data Migration from Webflow to Shopify

The complexity of your store determines your data migration approach. Here’s a breakdown of the three main options:

CriteriaManualThird-party Tools & ServicesOur Suggestion
ControlHigh control over every aspect of the migration process.Moderate control – Third-party dependent process.Manual
CostLow cost if done in-house; no additional tool fees.Higher cost based on the number of productsManual
Time EfficiencyTime-consuming, especially for large datasets.Highly time-efficient.Third-party services
Risk of ErrorsThe manual process is error-prone.Lower risk of errors.Third-party services
Technical ExpertiseRequires knowledge of both platforms.Some understanding is needed.Third-party services (if you’re lack of technical knowledge)
FlexibilityAble to manually adjust data.Moderate flexibility.Manual
SupportNone – Self-support.Comprehensive support is typically included.Third-party services

3.1. Manual Migration from Webflow to Shopify

This method involves manually exporting and importing your data. It suits stores with limited products and content but can be time-consuming and error-prone.


  • Export Data from Webflow: Export products, customers, and content as CSV files (implement as we guide you in the Pre-Migrate Checklist section).
  • Format Data for Shopify: Ensure your CSV files match Shopify’s format requirements.

Sample Shopify CSV Product File’s Format

  • Import Data into Shopify: Use Shopify’s import tool for products and customers. Manually create content (blogs, pages) in Shopify.

Steps to add products in Shopify:

  • Go to Products in your Shopify admin.
  • Click Import and select your CSV file.
  • (Optional) Choose where to publish (online store only).
  • (Optional) Overwrite existing products with matching handles.
  • Click Upload and Import products.
How to Add CSV Product File in Shopify
  • Review and Verify: Meticulously check all imported data for accuracy.
  • Test the Store: Place test orders, verify customer login, and ensure proper device functionality.

3.2. Third-party tools and services

For a more efficient and accurate migration, consider using third-party migration apps. These offer several benefits:

  • Automated Data Transfer: Streamline the process by automating data transfer between Webflow and Shopify.
  • Reduced Time & Errors: Save valuable time and minimize the risk of errors with automated migration.
  • Data Selection & Filtering: Select specific content for migration (e.g., migrate all products but only specific blog posts).

Popular Migration Apps:

  • LitExtension: A comprehensive migration tool handling all aspects of data transfer.
  • Cart2Cart: Offers a user-friendly interface for a smooth migration experience.
  • Udesly Nexus: Provides customizable migration options for tailored data transfer.

Every app has its own approach. You can check the detailed guide on their website.

From our experience, we highly recommend LitExtension for migrating your store from Webflow to Shopify. LitExtension offers a comprehensive migrating service, ensuring accurate data transfer with minimal errors. Its flexibility allows for tailored migrations, and its exceptional support team is always available to assist.

Here are quick steps to migrate from Webflow to Shopify using LitExtension:

Litextention app to migrate to shopify

Pre-Migration Consultation (Optional):

  • Schedule a call with LitExtension experts to discuss your needs and migration complexity.

Migration Process:

  1. Configure Migration: LitExtension tailors the migration to your specific data and needs.
  2. Demo Migration (Free): Up to 1,000 products and customers are migrated to a test store for you to review.
  3. Full Migration: All your data is transferred to Shopify, with ongoing validation for accuracy.
  4. Post-Migration Services (Free for 6 months, limited): Migrate new data and update your Shopify store.

Choose the method that fits your needs. Migrating is not an easy process, so don’t rush. It will take time at first. Now, let’s shift to another crucial step on the roadmap: store theme design.

4. Design and Customization on Shopify

There are two options for designing your Shopify storefront.

  • 1. Choose a free or paid theme from the Shopify theme store. This method doesn’t require much technical knowledge, but coding ability is necessary if you want to customize your store extensively.
  • 2. Convert the Webflow to Shopify theme manually using exported files from Webflow (HTML, CSS, JS). This method is more complicated

Customizing Your Shopify Theme to Reflect Your Brand:

  • Theme Selection: Choose a Shopify theme that fits your brand ethos and desired aesthetics.
  • Customization: Use Shopify’s theme editor to alter colors, fonts, layouts, and other design elements to match your brand.
  • Coding: For specific needs not covered by the theme editor, use Shopify’s Liquid, HTML, and CSS access for deeper customization.
edit shopify theme using coding

Migrating Custom Designs and Elements from Webflow:

  • Manual Replication: Some design elements may need to be recreated manually within Shopify or via custom coding.
  • Expert Services: Consider hiring a Shopify expert or using design services to translate intricate designs or functionalities from Webflow.

How to Convert a Webflow Project into a Shopify Theme?

  • Step 1: Use the Udesly Chrome extension to create a config file and export the code from Webflow.
  • Step 2: Log into Udesly and choose Shopify. Drag it into the zip file Webflow gave you for theme configuration and convert it.
  • Step 3: Download the zip file and data file from Udesly.
  • Step 4: Log into your Shopify account, go to customize the theme, upload the zip file, and publish the theme.
  • Step 5: Install the Webflow importer app in Shopify and log into the store. Drag in the data file to import CMS items, projects or products, and e-commerce settings.

5. Setting Up E-commerce Features on Shopify

Payment Gateway Configuration:

  • Choose a payment gateway that fits your business model from Shopify’s extensive list.
  • Configure gateway settings in Shopify Admin under ‘Settings‘ > ‘Payments‘.
  • Add alternative gateways or Shopify Payments for multiple payment options, if available.

Tax Settings and Shipping Options:

  • Consider regional laws and regulations to set up tax rates in ‘Settings‘ > ‘Taxes and duties‘.
  • Customize shipping profiles and rates under ‘Settings‘ > ‘Shipping and Delivery‘ to accommodate different product types and destinations.
  • For physical stores, configure Shopify POS to sync your online and offline sales.
setting tax and payment on shopify

How to Connect or Transfer an Existing Domain into Shopify?

  • Disconnect Domain from Previous Platform:

Before transferring, disconnect any domains from your previous platform’s settings to avoid SSL certificate errors.

  • Connect Your Domain to Shopify:

If you own a domain from a third-party provider, connect it to your Shopify store by updating the DNS settings to point to Shopify’s servers.

Alternatively, you can transfer the domain to Shopify, which means Shopify will become the new host for your domain.

  • Update DNS Records:

Change your domain’s DNS records to point to Shopify’s IP address ( and the CNAME record to point to shops.myshopify.com.

Handle URL Redirects for a Smooth Transition

Identify Changed URLs:

  • Make a list of URLs that will change when you move to Shopify. This typically includes product pages, collections, and informational pages.

Set Up URL Redirects:

  • In your Shopify admin, go to ‘Online Store‘ and then ‘Navigation‘.
  • Click on ‘View URL Redirects‘ and then ‘Create URL redirect‘.
  • Enter the old URL in the ‘Redirect from‘ field and the new Shopify URL in the ‘Redirect to‘ field.
  • Repeat this process for each URL that has changed.
create url redirect to shopify

Test Redirects:

  • After setting up the redirects, test them to ensure they’re working correctly. This will prevent customers from landing on error pages and help maintain your SEO rankings.

Check the detailed guides on Migrate to Shopify here!

6. Testing and Launching Your Shopify Store

With the technical setup complete, thoroughly testing your Shopify store before the big reveal is crucial. Here’s how to ensure everything runs smoothly and prepare for a successful launch.


  • Test the checkout process by placing orders using different payment methods.
  • Verify that inventory levels adjust correctly after purchases.
  • Check responsiveness and appearance on various devices and browsers.
  • Test the functionalities of connected apps and page loading times.


  • Review test feedback and adjust product information, prices, and images as needed.
  • Refine UI/UX elements, verify links, and navigation to improve customer experience.
  • Ensure shipping settings and tax rates are correctly implemented.


  • After thorough testing and adjustments, set your primary domain to go live.
  • Remove storefront passwords and publish your domain.
  • Announce the launch through marketing channels to your existing customer base and potential new customers.

7. Post-Migration: Maximizing Shopify’s Potential

Congratulations on launching your Shopify store! But the work doesn’t stop here. Post-migration, it’s time to maximize Shopify’s potential by fine-tuning your store based on customer feedback and monitoring analytics.

Here are some key steps to take after migration to ensure you’re maximizing Shopify’s potential:

7.1. Testing Your New Shopify Store

  • Functionality Testing: Ensure all features work flawlessly on various devices (desktop, mobile, tablet). Test checkout process, payment gateways, and product search functionality.
  • Usability Testing: Get user feedback on the overall shopping experience. Is the navigation intuitive? Are product pages informative? Tools like UserTesting.com can help with this.

7.2. Monitoring Analytics and Performance

  • Key Metrics: Track vital metrics like website traffic, conversion rates, average order value, and customer acquisition costs. Shopify Analytics provides valuable insights.
  • Data-Driven Decisions: Analyze data to understand customer behavior and identify areas for improvement. A/B testing can help you determine the best product descriptions, layouts, and promotions.
tracking and analytics

7.3. Fine-tuning Based on Customer Feedback

  • Gather Feedback: Actively solicit feedback through surveys, email campaigns, or live chat options. Encourage customer reviews on your product pages.
  • Take Action: Address customer concerns and implement suggestions to improve your store’s user experience.
  • Managing inventory discrepancies: Strategies for ensuring inventory accuracy post-migration, including regular audits and using inventory management apps.

The Bottom Line

Finally, it’s time to optimize and grow! Shopify offers powerful features to help you achieve e-commerce success.

Why choose Shopify? In the long run, it simplifies e-commerce management. Everything is handled on a user-friendly platform, from product listings to order fulfillment and customer interactions. Plus, Shopify scales with your business.

As you grow, the platform can handle increased traffic and sales volume. Don’t forget the marketing power! Shopify boasts built-in features and integrations to help you reach new customers and significantly boost conversions.

So, ready to switch from Webflow to Shopify? With careful planning and execution, the migration process can be smooth and pave the way for long-term e-commerce success.

If you have any questions, don’t hesitate to comment in the section below. We’ll be happy to help you answer them.

The Frequent Asked Questions (FAQs)

Can Webflow integrate with Shopify?

While Webflow and Shopify are separate platforms, you can integrate certain elements of Webflow with Shopify using third-party tools or custom code. For example, you can use Webflow to design your storefront and then use Shopify’s Buy Button or an app like Udesly, Shopyflow to integrate e-commerce functionalities. However, this setup will have limitations compared to a full Shopify store.

Is Webflow better than Shopify?

Whether Webflow is better than Shopify depends on your specific needs. Webflow offers superior design flexibility and is ideal for creating highly customized, visually stunning websites. On the other hand, Shopify is a dedicated e-commerce platform with robust sales features, making it better suited for businesses focused on scaling their online store. If e-commerce is your primary goal, Shopify might be the better choice.

Do I need Shopify if I already have a website?

If your current website lacks e-commerce functionality or you’re looking for a more robust, scalable, and user-friendly platform to grow your online business, then yes, you might need Shopify. However, if your existing website already meets your online selling needs effectively, you may not need to switch to Shopify.

Shopify free trial

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