BOPIS (Buy Online, Pick Up in Store) isn’t just a trend; it’s a shopper’s dream. With 59% of consumers expressing interest in this convenient shopping option, it’s clear that BOPIS is here to stay. In fact, click-and-collect retail sales are projected to reach a staggering $154.3 billion by 2025, according to Insider Intelligence. While the growth rate may have slowed slightly, the demand for BOPIS remains strong.
That’s why we include an engaging BOPIS tactic in our 2024 Holiday Marketing Ideas series. By the end of this article, you will have all the tools and insights necessary to implement a successful BOPIS strategy.