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One Store. Two Channels. No Limits.

Run wholesale (B2B) and direct-to-consumer (D2C) side by side — in one Shopify store. No more split systems, duplicate work, or missed growth.

Set Up Multi-Channels Now
Set Up Multi-Channels Now
  • Shopify-native
  • One inventory
  • Faster to scale
Unified Backend
B2B Channel
Wholesale Orders
D2C Channel
Retail Orders
ONE Shopify Store
Shared inventory • Unified operations

The hidden challenges of running B2B and D2C separately

Scaling across both wholesale and retail should fuel growth, not frustration. Yet for most merchants, it feels like running two different businesses:

effort ↑ / growth ↓
Wholesale buyers still email in orders
Retail customers shop in a separate system
Inventory is split between channels, leading to overselling
Promotions have to be duplicated, doubling your marketing workload
Customers get an inconsistent brand experience
This isn't just inefficient — it slows growth and leaves money on the table.
Split Systems Reality
Email/PDF Orders
Separate Storefronts

Imagine everything in one store

Before
(the reality today)
✕
Duplicate catalogs
✕
Disconnected systems
✕
Manual wholesale orders
✕
Slower processing
After
(the WizzCommerce way)
Unified Shopify backend for both channels
One inventory across wholesale & retail
Seamless buyer experience online
Faster sales, higher AOV, scalable growth

With WizzCommerce, running B2B and D2C together is no longer complicated — it's your advantage.

One platform, built for hybrid growth.

Growing on two fronts doesn't have to mean twice the work. WizzCommerce unifies operations so merchants can sell wholesale and retail side by side, without ERP complexity or costly custom development.

Unified Operations
Manage B2B & D2C in one Shopify backend.
Conversion Growth Tools
Bundles, upsells, progress bars, preorder.
Wholesale Power
Tiered pricing, MOQs, bulk order forms.
Flexibility
Flash sales, COD fees, segmented catalogs — all plug-and-play.
Platform Architecture
Live System
Analytics
Integrations
B2B Apps
D2C Apps
Shopify Core

Choose your channel mix.

Not all brands grow the same way. That's why WizzCommerce supports every model:

Primarily D2C?
Maximize conversion with upsells, bundles, and urgency.
Explore D2C Growth
Hybrid?
Expand both channels together, without doubling the workload.
You're here! Scroll down to explore more.
Primarily B2B?
Streamline orders with wholesale pricing, bulk ordering, and payment terms.
Explore B2B Wholesale
Let your business evolve — WizzCommerce grows with you.

Merchants like you are scaling hybrid with WizzCommerce.

4.8 average rating across 12 Shopify apps
Trusted by merchants worldwide
2,000+ Shopify brands scaling with us
Growing every day
We unified B2B and D2C in weeks — without ERP headaches.
— Electronics brand, Toronto

From fashion and beauty to electronics and food, our hybrid toolkit is proven across industries.

Fashion & Apparel
Beauty & Cosmetics
Food & Beverage
Consumer Electronics
Home & Garden

The toolkit for hybrid merchants.

Explore our Shopify-native apps, designed to serve both channels:

Wholesale Tools
B2B Wholesale Pricing
App
Customer-specific pricing tiers
View app →
MOQ & Volume Discounts
App
Minimum order quantities
View app →
Catalog Segmentation
App
Customer-specific catalogs
View app →
Retail CRO Tools
FOMO Popups
App
Social proof notifications
View app →
Cart Progress Bars
App
Free shipping incentives
View app →
Bundles & BOGO+
App
Bundle deals and offers
View app →
Cross-Channel Essentials
Preorder & Back-in-Stock
App
Capture future demand
View app →
Payment Terms in Checkout
App
Flexible payment options
View app →
Cash-on-Delivery Fee
App
COD payment method
View app →

Stop splitting your business in two.

Running wholesale and retail in separate systems limits your growth. WizzCommerce brings everything together in one store, so you can work faster, sell more, and grow both channels side by side.

Start Free Trial
Book a Demo
Start Free Trial
Book a Demo

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