Shopify Cart Page Hacks: 7 Promo Code Box Designs That Drive Sales
The holiday shopping season is here, and so is the hunt for deals. Shoppers love a good discount—93% of them use a coupon or discount code every year (source: Statista) But offering discounts is about more than slashing prices. It’s about creating an experience that feels rewarding and easy, especially on your cart page.
In this article, we’ll explore seven innovative promo code box ideas that not only boost sales but also delight your customers. Paired with the right Shopify apps, these strategies will help you stay ahead this season and beyond. Let’s dive in and transform your cart page into a conversion magnet!
1. ‘Mystery’ Add-On Cart Promo - Ways to Shopify Show Discount on Cart page
The “Mystery” add-on cart promo is a fun and engaging way to capture customer interest and drive impulse purchases. This strategy works exceptionally well for low-ticket, complementary products that don’t require a lot of consideration. For example, a jewelry store could offer a mystery bracelet or ring, while a skincare brand might promote a surprise travel-sized product.
Example of Add-on Cart Promo
- Crocs effectively uses a “Mystery” add-on promo by offering a discounted “Mystery Jibbitz™ 5-Pack” directly below the cart summary. Priced at $4.99 instead of $19.99, the steep discount and element of surprise encourage impulse purchases. The offer includes a preview image to spark curiosity, while a bold “Add to Cart” button ensures easy action without disrupting the checkout flow.
- One successful example of this strategy comes from Pura Vida, a popular jewelry brand. Their cart page features a mystery add-on with a tooltip hover box that provides additional context about the offer. Customers are more likely to trust and engage with the offer when they can quickly understand its value.
📿 Remember mystery boxes? Try promoting them in the “impulse aisle” of your cart shelf. Puravida provides extra context with a tooltip hover box.
Recommended Shopify Cart Upsell App
We took a tour of the Shopify App Store and found these two apps, Monster Cart Upsell+Free Gifts and Unlimited Bundles & Discounts, which can help you implement cart upsells similar to the examples we provided. Here’s our basic evaluation of these two apps:
| Monster Cart Upsell+Free Gifts | |
|---|---|
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✅ You may be concerned: 7 Best Examples of Gift Finder for Holiday Sales Seasons
2. Quick-Add BOGO Promo Cart Upsell - Best Idea for Shopify Stores
For example, when shopping for a pair of shoes, the customer is prompted with a message offering a discount on a second pair in a different color or style. To make it even easier, some stores automatically pre-select the size variant of the second item, allowing the customer to simply click to add it to their cart. This is how a BOGO Cart ppsell works.
This type of promotion reduces friction in the buying process by making the offer both simple and immediate—no need for the customer to search for additional items or make complicated decisions.
Example of BOGO Cart Upsell for Shopify stores
Honeylove, a popular brand known for shapewear, uses a clever Quick-Add BOGO promo to offer customers a 20% discount on a second pair of the same product, such as a different color or size. The bonus is that the size is pre-selected for convenience, which reduces decision fatigue and makes the upsell easier for customers to act on.
Recommended Shopify BOGO & Free Gift Upsell Apps
We recommend you try the following two Shopify apps for BOGO cart upsell. BOGO+ Buy X Get Y & Free is highly suitable for running sales campaigns during BFCM with its powerful toolkit that allows you to implement BOGO, BXGY, Free Gifts, and Volume Discounts. Additionally, CartHook Upsells is also a great tool for cart upsell strategies, offering easy setup steps.
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Sell More with BOGO+ Buy X Get Y & Free Gift Today!
3. ‘Bundle and Save’ Cart Promo Upsell
Who doesn’t want to get products at a lower price? Offer them ‘Bundle and Save’ promotions, where they get more for less, and you sell more — it’s a win-win for both sides! It’s an excellent tactic for promoting accessories, add-ons, or upsells that complement the primary product the customer is purchasing.
Example of Bundle and Save
Vessi, a popular brand that sells waterproof shoes, offers a 20% discount on accessories when customers have full-priced shoes in their cart. By presenting this bundle offer in a clear and attractive way, the customer is more likely to add accessories like socks, shoe insoles, or cleaning products to their cart, increasing the overall order value.
- In addition to increasing sales volume, this type of promotion can also help to clear out excess inventory of related products, introduce customers to new items, and enhance the overall shopping experience by making it easier for them to find complementary products.
Recommended Shopify Bundle Cart Cross-sell Apps
Here are two excellent Shopify apps that can help you implement ‘Bundle and Save’ cart promotions on your store. Let’s see what it offers.
| Snap Bundle Volume Discount | |
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✅ You may be concerned: 9 Best Shopify Free Gift Apps Used by Top Stores in 2024
4. Use a Bold, Juicy Apply Button with Open Input Field
One of the simplest yet most effective ways to enhance the visibility and usability of your promo code box is by using a bold, eye-catching “Apply” button paired with a wide, easily accessible input field.
The goal here is to make it impossible for customers to miss the opportunity to apply a discount, while also providing a smooth and seamless experience when they do. An open input field allows shoppers to easily see where to enter their code, and a prominent “Apply” button ensures they know exactly what to do next.
Example of Discount Codes on Shopify Checkout
TOMS uses a bold blue “Apply” button paired with large text, making it almost impossible for shoppers to overlook. The design is simple yet effective, with clear contrast between the button and the surrounding elements.
- Vera Bradley also utilizes a bold “Apply” button in a vibrant jelly bean color, which is visually striking and hard to miss. However, the placement of this button at the very last step of the checkout process—on the Payment page—could be considered risky. This positioning may contribute to cart abandonment, as it’s typically the final point where customers make decisions. Ideally, it would be better placed earlier in the Cart stage to encourage users to apply the promo code before they finalize their order.
Recommended Best Shopify Apss to Display Discount Codes & Coupons
We recommend you test this intuitive app called Snap Product & Cart Coupon. The app can significantly enhance the user experience by automating and simplifying the coupon redemption process on both product and cart pages. This small app is the best free Shopify coupons and codes display app with lots of cool features.
- Product Page Coupons: Display multiple coupon options directly on product pages.
- Cart Coupons: Reduce cart abandonment with offers displayed on the cart page.
- Coupon Visibility: Target coupons to logged-in users or specific customer tags.
- Customizable Designs: Tailor the look of coupon boxes to match your store’s branding.
- Discount Logic: Offer first-order discounts, free shipping, or discounts with minimum purchase requirements.
5. Combine Promo Box with Free Shipping CTA
Pairing a promo code box with a free shipping tracker is a clever way to encourage higher cart values while enhancing the overall user experience. This strategy leverages the psychological principle of loss aversion, where customers feel compelled to spend more to avoid “losing out” on free shipping benefits.
Example of Combine Promo Box with Free Shipping CTA
TJ Maxx executes this idea brilliantly by integrating the promo code box with a free shipping progress counter. This approach reminds customers of the added value of free shipping while subtly motivating them to add more items to their cart. The design is simple yet effective: a clean progress bar shows how close customers are to unlocking free shipping, alongside the promo code input box for additional savings.
Recommended Best Shopify Free Shipping Upsell Apps
We found two Shopify apps that can help you combine free shipping strategies with other discount tactics to boost the AOV (Average Order Value) for each order. Here’s the comparison of the two apps:
| Feature | Hextom: Free Shipping Bar | Essential Free Shipping Upsell |
|---|---|---|
| Purpose | Displays free shipping progress bar with advanced targeting and scheduling. | Combines free shipping bar with upselling to boost AOV and sales. |
| Dynamic Updates | Yes, updates based on cart changes. | Yes, shows real-time progress towards free shipping. |
| Upsell Options | No | Yes, integrates upsell and cross-sell opportunities. |
| Customization | Fully customizable banners, background images, and emojis. | Pre-made styles or custom designs for progress bars. |
| Best For | Stores needing advanced targeting (location, device) and scheduled campaigns. | Stores looking to combine free shipping incentives with upselling. |
| Pricing | Free Plan: Basic options. Premium Plan: $9.99/month with advanced features. | Free Plan: Limited views. Starter Plan: $9.99/month with upselling integration. |
| Shopify Rating | 4.9 (11,775 reviews) | 4.9 (497 reviews) |
6. Emphasize Promo Box Inline with Cart Summary
Ever feel like your discount code box gets lost in the cart page shuffle? Yeah, us too. But fear not, there’s a simple fix that can make a big difference: shading!
Think of it like putting a spotlight on your discount code area. By adding a shaded background or border, you’re basically saying, “Hey customer, look over here! Discounts await!”
Some cool examples of big brands make their code box outstanding:
- Cole Haan: They keep it subtle with a light shade behind the promo code box, but the bold “Apply” button really grabs your attention. Basically, it’s like saying, “Discount here, click to use it!”
- Ashley Stewart: They rock a similar vibe with a gray block around the code area. This makes both the input field and “Apply” button stand out like champs, making it hard to miss the discount opportunity.
- Fashion Nova: They like to be a little bolder! They integrate the code box into the order summary but use a thick, colorful border to highlight the “Apply” button. It’s both functional and eye-catching, keeping things easy to use while still looking sharp.
- Orvis: These guys take shading to a whole new level. They shade the entire order summary, including the promo code box and shipping options. This creates a clean and unified look while ensuring everything is easily visible. No more squinting to find the discount field!
Shopify Apps to Customize Your Promo Code Box
Shading your promo code box isn’t just about fancy looks, it’s about creating a smooth and user-friendly experience for your customers. Here are some Shopify apps can help you customize your promo code boxes:
| App | Key Features | Pricing | Best For |
|---|---|---|---|
| GemPages | AI-powered drag-and-drop editor, 400+ templates, post-purchase upsells, CRO tools (Countdowns, Bundles). | Free, $29/mo, $59/mo, $199/mo | Highlighting shaded promo boxes, upselling mystery items, custom cart pages. |
| EComposer | Live drag-and-drop editor, 200+ layouts, built-in add-ons (Ajax Cart, QuickView), AI content generation. | Free, $19/mo, $39/mo, $99/mo | Integrating promo boxes with cart summary, emphasizing free shipping CTAs, cross-selling. |
7. Emphasize Your Coupon Box Inline with Cart Summary
Ever forget you have a coupon code until you’re halfway through checkout? Us too, friend. That’s why placing your discount code box right next to the checkout goodies (aka your cart summary) is a total game-changer. It is a clever UX strategy that blends functionality and aesthetics.
Examples of Check out Coupon Box for Shopify Stores
Chico’s provides an excellent example by integrating the coupon input field directly into the Order Summary, positioned near the Estimated Total. This placement ensures high visibility while reducing clutter, allowing shoppers to focus on their purchase without unnecessary distractions.
Shopify Apps to Customize Your Promo Code Box
Shading your promo code box isn’t just about fancy looks, it’s about creating a smooth and user-friendly experience for your customers. Here are some Shopify apps can help you customize your promo code boxes:
| App | Key Features | Pricing | Best For |
|---|---|---|---|
| GemPages | AI-powered drag-and-drop editor, 400+ templates, post-purchase upsells, CRO tools (Countdowns, Bundles). | Free, $29/mo, $59/mo, $199/mo | Highlighting shaded promo boxes, upselling mystery items, custom cart pages. |
| EComposer | Live drag-and-drop editor, 200+ layouts, built-in add-ons (Ajax Cart, QuickView), AI content generation. | Free, $19/mo, $39/mo, $99/mo | Integrating promo boxes with cart summary, emphasizing free shipping CTAs, cross-selling. |
Your Next Steps: Upgrade Your Cart Experience!
We’ve just dropped some serious knowledge on how to level up your cart page with killer promo code strategies. From mystery add-ons and quick-add BOGOs to bold buttons and shaded fields, we’ve covered it all.
To really take your cart to the next level, consider using Shopify apps. These handy tools can help you create stunning designs, automate promotions, and streamline the checkout process.
Remember, a great cart page isn’t just about function; it’s about creating a shopping experience that’s both fun and effective. So, what are you waiting for? Dive in and start experimenting with these ideas today! Your customers and your wallet will thank you.
Sell More with Snap Product & Cart Coupon Today!
Sophia Dao is a content strategist at WizzCommerce, specializing in e-commerce and Shopify solutions. With a passion for digital marketing and a keen eye for detail, Sophia creates engaging content that helps businesses thrive online. When she’s not writing, she enjoys exploring the latest trends in tech and commerce. Follow Sophia for practical e-commerce tips and the latest marketing insights!
