7 Advanced Review Filters to Elevate Your Shopify Store ✍️
Ever feel like reviews could do more for your Shopify store? You’re not alone. Reviews are a major trust-builder for shoppers, but they can also be so much more than a collection of star ratings and generic feedback. Done right, they can guide customers to the perfect product and make their buying decision easier than ever.
In this post, we’re diving into seven creative ways to elevate your review game. From filtering reviews by attributes like age or body type to showcasing detailed fit graphs and verified purchases, these strategies are designed to build trust, save time for shoppers, and boost your conversions.
We’ll also take a look at how top brands like Kylie Cosmetics, Alo Yoga, and Sephora are leading the charge with these innovative features—and share the best Shopify apps to help you make it happen. Ready to transform your store’s reviews? Let’s get started!
1. Allow Shoppers to Filter by Reviewer Attributes
Imagine this: A shopper wants to buy a new pair of jeans. They’re 5’2″, have a pear-shaped body, and prefer high-waisted styles. Wouldn’t it be amazing if they could filter reviews to see experiences from people with similar body types and preferences? That’s exactly what this feature does.
Look at these examples from leading brands:
- Kylie Cosmetics allows buyers to filter reviews by age, skin tone, and skin type, making it easier to find suitable products. Additionally, they feature a sticky add-to-cart option, enabling customers to add items while scrolling through reviews.
- Alo Yoga: Provides filters for body type, height, and fit feedback (e.g., runs small, true to size, runs large), helping shoppers quickly identify their ideal size. This feature not only enhances the shopping experience but also reduces return rates and increases customer satisfaction.
- Every Man Jack: Customers can filter reviews by highest rating, lowest rating, with photos, most recent, and more. The brand also enables shoppers to ask questions directly for additional clarity. Additionally, a sticky add-to-cart bar at the top of the page provides a constant reminder, encouraging conversions.
How to Implement These Types of Review Filters on Shopify
We’ve compared three of the top-rated Shopify review apps—Judge.me, Stamped.io, and Loox—to help you find the perfect fit for your business. Whether you’re looking for unlimited reviews, stunning visual widgets, or powerful SEO tools, there’s something here for everyone. Let’s dive in and break it all down so you can make the best choice for your store!
| Feature | Judge.me | Stamped.io | Loox |
|---|---|---|---|
| Pricing | Free; Paid from $15/month | Free; Paid from $23/month | Paid from $9.99/month |
| Free Trial | 15 days | 7 days | 7-14 days |
| Key Features | Unlimited reviews, customizable widgets, Google/Meta syndication | Q&A, SEO snippets, Google integration, A.I. analysis | Photo/video reviews, customizable widgets, referrals |
| Integrations | Klaviyo, LoyaltyLion, Gorgias, Google | Klaviyo, Omnisend, Google, Instagram | Meta Shops, Google, Klaviyo |
| SEO Support | SEO snippets | Inline SEO, rich snippets | SEO-friendly widgets |
| Widgets | Star ratings, carousel, pop-ups | Display widgets, banners, templates | Carousels, pop-ups, badges |
| Languages | 6 languages | English | English |
| Ratings | 5.0 (38,596 reviews) | 4.8 (6,427 reviews) | 4.9 (22,364 reviews) |
| Best For | Affordable, all-in-one solution | Advanced analytics, social proof | Visual reviews, strong social proof |
💅 Pro Tip: When creating review forms, keep them concise and focused on the most impactful attributes for your product category. For instance:
- Fashion brands should prioritize height, body type, and fit feedback.
- Skincare brands can focus on age, skin tone, and skin type.
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2. Enable Filtering Reviews by Verified Purchasers
This feature helps cut through the noise and gives customers exactly what they’re looking for: honest, reliable feedback from people who actually own and use the product. When you make it easy for shoppers to trust your reviews, you’re also making it easier for them to trust your brand—and ultimately hit “Add to Cart.”
- Sephora: Known for setting trends in the beauty space, Sephora offers a “Verified Purchases” filter. This allows customers to filter out incentivized or questionable reviews and focus on feedback from real buyers.
Shopify Apps for Verified Purchase Review Filtering
Adding the “Verified Purchaser” filter is a smart way to build trust and credibility in your Shopify store. But with so many apps to choose from, how do you decide which one is right for your business? We’ve narrowed it down to three powerful options—Stamped.io, Rivyo, and Fera.ai—to help you compare their features, pricing, and strengths.
Each app offers unique ways to collect and showcase verified reviews, but they differ in customization, integrations, and pricing plans. Here’s a breakdown to guide your decision:
| Feature | Stamped.io | Rivyo | Fera.ai |
|---|---|---|---|
| Best For | Larger stores needing advanced features | Small stores and dropshippers | Brands prioritizing visual appeal |
| Verified Review Filtering | ✔️ Verified badges, customizable filters | ✔️ Verified badges | ✔️ Verified badges |
| Photo/Video Reviews | ✔️ Included in all paid plans | ✔️ Unlimited in Starter Plan ($6/mo) | ✔️ Free up to 10MB storage |
| Q&A Features | ✔️ Community Q&A | ✔️ Built-in | ❌ Not included |
| Platform Integration | Google, Facebook, Instagram, Klaviyo | Amazon, AliExpress, Google | Etsy, Amazon, Google |
| Customization | ✔️ Advanced widgets, smart banners | ✔️ Flexible widget placements | ✔️ Highly customizable widgets |
| SEO Features | ✔️ Rich snippets, Google Shopping reviews | ✔️ Rich snippets | ✔️ SEO-friendly review displays |
| Pricing | Free basic; $23/mo+ for advanced features | Free basic; $6/mo+ for Starter Plan | Free basic; $9/mo+ for Starter Plan |
| Ease of Use | ⭐⭐⭐⭐ Advanced but user-friendly | ⭐⭐⭐⭐ Beginner-friendly | ⭐⭐⭐⭐⭐ Highly intuitive |
| Customer Support | ⭐⭐⭐⭐ Responsive and knowledgeable | ⭐⭐⭐⭐⭐ Frequently praised | ⭐⭐⭐⭐⭐ Highly rated |
⭐ You Should Read: 7 Best Product Quiz Finder Examples & Top Apps for Shopify Stores 🎮
3. Offer a “With Media” Filter in Review Box on Your Shopify
Photos and videos from real customers offer a much more authentic view of a product than any marketing material ever could. That’s why offering a “With Media” filter in your review section can make a big difference. It allows shoppers to quickly find reviews that include photos or videos, giving them a better sense of how the product looks, fits, or performs in real life.
For example, Chubbies allows shoppers to filter reviews by media, so customers can browse through photos and videos showing how the products look in different situations. This helps shoppers connect with the product beyond just a description.
Shopify App Recommendations
- Loox is a favorite among Shopify stores that want to make the most of visual reviews. It offers a built-in “With Media” filter, letting your customers focus on reviews that include photos or videos.
- Best for: Brands in fashion, beauty, and home goods, or any business where visual content is key.
- Yotpo provides a simple and effective way to gather photo and video reviews. With its “With Media” filter, you can easily showcase authentic customer photos and videos that highlight your products in use.
- Best for: Brands wanting a more feature-rich review platform with powerful media integration.
4. Include Detailed Fit Graphs in the Review Summary (Help You Reduce Returning Rate)
One of the most common reasons for returns in e-commerce is poor fit, especially for products like clothing, footwear, and accessories. A detailed fit graph in your review summary can provide valuable insights into how a product fits across various dimensions, helping customers make more informed purchase decisions.
- Old Navy: This brand uses detailed fit graphs in their review summary, showing breakdowns for chest, length, and overall size ratings. These visual cues are incredibly useful for customers unsure about how a piece will fit based on the size chart alone. By highlighting this data directly in the review section, Old Navy makes the decision-making process much easier.
- GymShark: Known for their activewear, GymShark offers a fit graph that categorizes product feedback by sizing, quality, length, comfort, and value. This allows users to assess how the product fits in relation to other key factors, such as its durability or comfort during exercise.
Shopify App Recommendations for Size Fit Graph Filter
We mentioned several Shopify apps above that can help you implement these detailed fit graphs. Here’s a quick review of their fit graph features:
Stamped: Integrates fit and multi-attribute graphs into your reviews, providing clear sizing insights directly on product pages.
Fera.ai: Offers customizable fit graphs based on customer feedback, allowing you to display key sizing and fit attributes tailored to your products.
Yotpo: Lets you create visual fit graphs from customer reviews, presenting sizing data in an easy-to-understand format.
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5. Summarize Pros and Cons of Products
Let’s face it: shoppers don’t have time to comb through pages of reviews to figure out if a product is right for them. That’s where a simple pros-and-cons summary comes in. By pulling together the key highlights from reviews, you’re giving your customers the information they need at a glance. It’s quick, clear, and super helpful for decision-making.
Here’s an Example:
Sephora does an excellent job of making customer feedback clear and actionable with its pros-and-cons summary. For instance, in this review section:
- Pros Mentioned: Customers highlighted keywords like “smell” (5,277 mentions), “softness” (3,275 mentions), and “satisfaction” (8,308 mentions), showing what users love most about the product.
- Cons Mentioned: On the flip side, less favorable feedback includes terms like “drying” (3,426 mentions) and “disappointing” (367 mentions), giving a transparent look at potential drawbacks.
By breaking down the common themes and adding the number of mentions, Sephora makes it easier for shoppers to quickly understand the product’s strengths and weaknesses. This approach improves trust and saves time, encouraging customers to make confident buying decisions.
How to Make It Happen for Your Shopify Store:
If you’re looking to implement this on your Shopify store, apps like Judge.me and Stamped.io can automatically extract these insights and display them in a clean, organized way.
6. Highlight Percentages in the Star Bar Graph (Indispensable)
Adding percentages to the star rating distribution in your reviews is a simple yet impactful feature that enhances clarity and transparency for customers. Instead of leaving users to interpret ambiguous bar lengths, clear percentages provide instant understanding of how many people gave a specific rating. This not only makes the review section easier to scan but also builds trust by showcasing transparent and reliable feedback.
Monday Haircare does this beautifully. Their star rating bar graph includes percentages for each tier, helping users quickly grasp the overall product sentiment. This small but mighty detail can turn hesitant visitors into confident buyers.
How to Add The Star Bar Graph Review Feature
Good news—adding percentage-based star bar graphs to your Shopify store isn’t hard with the right tools. Here are a few apps to get you started:
- Fera.ai:
- Customizable star bar graphs with percentage displays.
- Clean, modern widgets that fit seamlessly into your store’s design.
- Stamped.io:
- Breaks down star ratings into detailed percentages for added clarity.
- Also offers insights like average ratings across product attributes.
- Judge.me:
- Straightforward star graphs with percentage breakdowns.
- Perfect for stores looking for an affordable, feature-rich solution.
💅 Pro Tip: Pair this feature with other review insights, like showing “% of customers who recommend this product.” Together, these features make your reviews more trustworthy and actionable, giving shoppers everything they need to make a purchase decision.
7. Show “% Would Recommend This Product to a Friend”
Sometimes, shoppers just need a quick nudge to feel confident about their purchase. Showing the percentage of customers who would recommend a product is one of the simplest yet most effective ways to build trust. It’s a clear, easy-to-digest signal that tells potential buyers, “This product is a hit with others—so it’s probably a good choice for you too.”
When people see that, say, 92% of customers recommend a product, they’re more likely to trust its quality without digging through every review. It’s like the ultimate stamp of approval!
Example: Smucker’s – Highlighting “% Would Recommend” for Clear Social Proof
Smucker‘s takes a straightforward approach to showcasing trust by including the percentage of customers who would recommend the product.This simple yet effective feature instantly communicates overall satisfaction levels without requiring users to dig through multiple reviews. While the star ratings give a quick glance at the product’s general reception, the “Would Recommend” percentage adds a layer of trust by summarizing how many customers genuinely endorse the product.
By combining this with a detailed Rating Distribution Bar and Pros and Cons breakdown, Smucker’s makes it easy for shoppers to evaluate the product’s strengths and weaknesses at a glance.
How to Add "% Would Recommend This Product" Your Shopify Store
Thankfully, it’s super easy to incorporate this feature with the right app. Tools like Fera.ai and Stamped.io can help you add a “Would Recommend” percentage to your review section in no time. Both apps let you collect post-purchase feedback and display this powerful social proof in a clean, compelling way.
Take Your Reviews to the Next Level: Implement These Ideas Today 💪
There you have it – seven innovative review features that can transform your Shopify store. These aren’t just bells and whistles; they’re powerful tools to build trust, enhance the shopping experience, and ultimately, drive more sales.
Think about it: when shoppers can quickly find relevant reviews, see visuals of products in action, or know how many buyers recommend a product, their confidence in your store skyrockets. These are the kinds of thoughtful touches that make your brand stand out from the competition.
So, what are you waiting for? Start turning your reviews into one of your biggest assets. Try out a few of these ideas, experiment with what works best for your audience, and watch as your sales and customer loyalty take off. Your next level starts today!
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Sophia Dao is a content strategist at WizzCommerce, specializing in e-commerce and Shopify solutions. With a passion for digital marketing and a keen eye for detail, Sophia creates engaging content that helps businesses thrive online. When she’s not writing, she enjoys exploring the latest trends in tech and commerce. Follow Sophia for practical e-commerce tips and the latest marketing insights!
