We know that one of the biggest concerns for Shopify merchants like you is finding an email marketing app that seamlessly integrates with your existing store and other third-party applications.
Compatibility and data syncing is crucial for an email marketing app to maintain a cohesive workflow and ensure that customer data, purchase history, and other relevant information are accurately reflected across platforms.
In this article, we’ll delve into the Top 8 Best Email Marketing Apps for Shopify stores in 2024. We assess these apps based on their integration and compatibility, user experience, automation, segmentation, and other criteria to help you choose your perfect fit.
Quick Comparision Table of the Top 8 Best Email Marketing Apps for Shopify
App | Rating | Free Plan | Starting Price | Key Features | Integrations | Support |
---|---|---|---|---|---|---|
Avada Email Marketing & SMS | 4.9 | Yes | $16/month | Email, SMS, Push Notifications, WhatsApp, Automation, Segmentation | MailChimp, Judge.me, Facebook Ads, Google Ads, PageFly, Popups | Email & Chat Support |
Omnisend | 4.8 | Yes | $16/month | Email, SMS, Popups, Landing Pages, Automation, Segmentation | Shopify Flow, Checkout, Gorgias, Justuno, Recharge, Aftership, LoyaltyLion, Loox | 24/7 Email & Live Chat Support |
Firepush | 4.8 | Yes | Free | SMS, Web Push Notifications, Cart Recovery, Automation | Shopify Flow, Loox, Growave, Privy, PageFly, GemPages | Email & Phone Support |
OrderlyEmails | 4.9 | Free to install | $99/year per theme | Customizable Email Templates, Branding, Post-Purchase Discounts, Upsells | Order Printer Pro, POS retail app, Store Pickup + Delivery, SendOwl, Tracktor Order Tracking, OrderlyPrint | 24/7 Email Support |
CM Commerce | 4.6 | Free to install | $9/month | Email Marketing, User-Generated Content, Automation, Segmentation | N/A | Email Support |
Privy | 4.6 | Free trial available | $12/month | Email, SMS, Popups, Automation, Segmentation | Mailchimp, Klaviyo, Attentive, Smile.io, Postscript | Email & Chat Support |
SmartrMail | 4.8 | Yes | $14/month | Email, SMS, Popups, Automation, Segmentation, AI Recommendations | Constant Contact, ConvertKit, JustUno, WisePop, Sumo, Wheelio, MailChimp, Klaviyo, Privy, Campaign Monitor, Seguno, Jilt, Mailerlite, AWeber, SendinBlue, Brevo | 24/5 Chat & Phone Support |
Klaviyo | 4.4 | Yes | $20/month | Email, SMS, Push Notifications, Automation, Segmentation, AI Tools | Shopify Flow, Recharge, Smile.io, Aftership, Typeform, Meta Advertising, Gorgias | 24/7 Email & 24/5 Chat Support |
1. Best Email Marketing App for Shopify: AVADA Marketing Automation
Pricing
- Free plan.
- Pro plan: $16/month.
- Advanced plan: $47/month.
AVADA Email Marketing, SMS, Pop up is an omnichannel marketing platform that allows you to follow up and convert customers via email, SMS, push notifications, and WhatsApp. It offers features like automation workflows, newsletter campaigns, capturing leads via popups and forms, and various email marketing templates.
Shopify ratings: 4.9/5⭐
Key features
- Automation workflows for abandoned carts, welcome subscribers, and more.
- Newsletter campaigns with customizable popups and email promos.
- Lead capture through various popup forms.
- Diverse email marketing templates.
- Personalization options and segment audience.
- Advanced reports, campaign monitoring, and push notifications.
Pros
- Omnichannel marketing approach with email, SMS, push notifications, and WhatsApp.
- Versatile newsletter campaigns with customizable pop-ups and templates.
- Advanced reports and monitoring features.
Cons
- The learning curve for advanced features.
2. Omnisend Email Marketing & SMS
Pricing
- Free plan.
- Standard plan: $16/month.
- Pro plan: $59/month.
Omnisend offers a sophisticated omnichannel marketing solution, allowing you to integrate SMS marketing, Google and Facebook retargeting ads, push notifications, Messenger, and more into a unified communication flow with your segmented audience. The app provides robust email automation and synchronization of all marketing channels.
Shopify ratings: 4.8/9 ⭐
Key features
- Drive sales across multiple channels.
- Use robust segmentation to target the right audience.
- Create mobile-friendly and customizable signup forms.
- Easy integration with Shopify, including automatic product import.
- Integrate SMS into your email marketing strategy.
Pros
- Multiple channel integration for comprehensive marketing campaigns.
- Simplified management with a single dashboard.
- Flexible customer segmentation based on shopping and email campaign behavior.
- User-friendly interface with pre-built templates.
Cons
- Some users may find the range of features overwhelming at first.
3. Firepush ‑ SMS & Web Push
Pricing
- Free plan
Firepush is an easy-to-use email marketing app for Shopify, catering to both marketing and transactional emails. It offers a range of features, including email templates, campaign automation, and analytics. Firepush also supports SMS and web push notifications, enabling omnichannel marketing campaigns.
Shopify ratings: 4.7/5 ⭐
Key features
- Automated SMS and web push notifications to recover abandoned carts.
- Manage marketing campaigns using both SMS and web push notifications.
- Notifications for price drops, delivery updates, promotions, and more.
- Create, manage, and track multiple campaigns easily.
- Tailored messages based on customer behavior and preferences.
- Measure campaign success with detailed analytics and revenue tracking.
Pros
- Ability to recover abandoned carts and engage customers through texts and web push notifications.
- Automate notifications for price drops, delivery updates, and promotions.
- Comprehensive campaign overview and revenue tracking.
- Personalized texts and web notifications for converting potentials to customers.
Cons
- It can be expensive for some merchants who have a large number of subscribers and need to send a lot of messages. The app charges based on the number of subscribers and the number of messages sent, which can add up quickly.
4. OrderlyEmails: Email Templates
Pricing
- Free to install.
OrderlyEmails by FORSBERG+two ApS provides email templates that enhance the professionalism and effectiveness of your website’s default email notifications. The app helps generate more sales by including product recommendations, discounts, upsells, and social profiles in your email notifications.
Shopify ratings: 4.9/5 ⭐
Key features
- Instantly add your logo, colors, and fonts using the Magic Designer tool.
- Insert post-purchase discounts, product recommendations, and upsells into your emails.
- Supports multi-currency, quick translation, and sales tax settings.
- No coding or design skills are required for rapid results.
Pros
- Easy customization with no coding required.
- Enhances brand consistency and professionalism in email communications.
- Includes features to drive additional sales and customer engagement.
- Supports multiple currencies and languages.
- Highly rated with strong customer support.
Cons
- Additional charges apply for each email theme.
- Limited to email notifications; may need additional tools for other marketing channels.
5. CM Commerce Email Marketing
Pricing
- Free plan.
CM Commerce Email Marketing by Campaign Monitor offers excellent segmentation and personalization features to help you employ customer data in an actionable way. While it focuses solely on email marketing, it provides a great visual journey designer to build automation workflows and offers features like abandoned cart emails, automated receipts, and follow-ups.
Shopify ratings: 4.7/5 ⭐
Key features
- Automate email marketing campaigns
- Incorporate customer reviews and user-generated content to build trust and engagement.
- Reduce cart abandonment and recover lost sales with automated abandoned cart emails.
- Build subscriber lists and send personalized, branded email campaigns based on customer data.
- Analyzing the performance of your most opened and clicked campaigns.
Pros
- Seamless integration with Shopify for easy data syncing.
- Automation features save time and improve marketing efficiency.
- User-generated content tools enhance customer engagement and trust.
Cons
- Additional charges may apply based on the number of subscribers.
- Limited to email marketing; may need additional tools for other marketing channels
6. Privy ‑ Pop Ups, Email, & SMS
Pricing
- Basic Convert Plan: $12/month
- Convert Plan: $24/month
- Starter Plan: $30/month
- Growth Plan: $45/month
Privy – Pop Ups, Email & SMS is an all-in-one platform trusted by e-commerce businesses to improve website conversion, grow their email list, and drive more sales. The app offers various elements such as exit-intent popups, banners, and triggered campaigns based on user behaviors and other factors.
Shopify ratings: 4.6/5 ⭐
Key features
- Multiple options for growing email and SMS marketing lists.
- Easy-to-use drag-and-drop email editor.
- SMS marketing capabilities, including cart saver texts.
- Automate email and SMS campaigns for increased efficiency.
- Expert onboarding and support.
Pros
- Comprehensive toolset for popups, email, and SMS marketing.
- User-friendly interface with drag-and-drop email editor.
- Effective automation features to save time and improve efficiency.
- Strong integration with popular email service providers.
Cons
- Pricing increases with the growth of email and SMS lists.
- Additional charges may apply based on monthly traffic and subscriber count.
7. SmartrMail Email Marketing SMS
Pricing
- Free plan.
- Standard plan: $14/month.
- Unlimited plan: $99/month.
SmartrMail Email Marketing is designed to boost sales by offering good email deals. The app lets you send hyper-personalized emails based on past purchases, including order follow-ups, abandoned carts, thank-you emails, and cross-selling recommendations. It also provides email capture popups and integration with other platforms.
Shopify ratings: 4.8/5 ⭐
Key features
- High-converting workflows.
- 100+ newsletter and popup designs.
- Personalized product suggestions.
- Integrated SMS features.
- A/B testing, analytics, segmentation.
- Works with MailChimp, Klaviyo, Privy.
- 1-to-1 training, 24/5 chat and phone support.
- Migration: Free from MailChimp, Klaviyo.
Pros
- AI-powered recommendations for personalized marketing.
- Free migration from other email marketing platforms.
- Excellent customer support with 1-to-1 training and 24/5 chat and phone support.
Cons
- Pricing increases with the growth of email and SMS lists.
- Some advanced features are only available in higher-tier plans.
8. Klaviyo: Email Marketing & SMS
Pricing
- Free plan.
- Email plan: $20/month.
- SMS plan: $15/month.
Klaviyo is an email and SMS marketing platform designed specifically for e-commerce brands. It is an official strategic partner of Shopify and offers a suite of tools to help businesses own their customer data and build long-term relationships at scale. With Klaviyo, you can automate personalized communications using email and SMS templates, including price drop alerts, cart reminders, and product recommendations.
Shopify ratings: 4.4/5 ⭐
Key features
- Sync all-time Shopify data, including website activity, tags, catalog, and coupons.
- Build detailed audience segmentation with predictive analytics.
- Access built-in Shopify automations like Back in Stock, Browse Abandon, and Price Drop.
- Real-time revenue data per automation, campaign, segment, and channel.
- Send dynamic coupon codes for VIPs, delays, abandoned carts, winbacks, and more.
Pros
- Comprehensive email and SMS marketing features.
- Strong data integration capabilities.
- AI-powered tools for continuous improvement.
- Free plan available for small businesses.
Cons
- Pricing increases with the growth of email and SMS lists.
The Conclusion
To sum up, email marketing is a proven method of nurturing customer relationships and driving conversions, and choosing the right app can make all the difference. Remember, email marketing is a powerful tool, and by choosing the best email marketing app for your Shopify store, you’re investing in the growth and success of your business. Start leveraging the benefits of these top Shopify email marketing apps in 2024 and watch your sales soar.
About Wizz: We understand the challenges Shopify store owners face in boosting their sales. Our team of Shopify builders focuses on creating discount apps that drive customer engagement and encourage repeat purchases. Introducing our BOGO+ app, designed based on user feedback and requests. With BOGO+, you can effortlessly create multiple-quantity discount campaigns, streamlining the process and making your offers irresistible to customers.
Give us a try and see the difference it can make for your Shopify store!
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Liv is a marketer at WizzCommerce, dedicated to helping e-commerce businesses thrive through innovative marketing strategies. She shares actionable tips and insights to help merchants grow their online stores and stay ahead in the competitive digital landscape.