Top 10 Shopify upsell apps in 2025

Upselling is one of the most powerful ways to boost revenue on your Shopify store. Whether you're running a one-product store or a fast-scaling brand with a large catalog, upsell apps help increase average order value by recommending relevant products at the right moment.

But with hundreds of apps available, how do you know which one is best for your store?

In this article, I’ll break down the top Shopify upsell apps in 2025, grouped by funnel stage (pre-purchase, cart, post-purchase) and use case. Whether you're looking for a free solution or planning to scale with advanced tools, I've researched so you can make confident choices.

What is Upsell and Why merchants should use it?

Understanding Upselling: The Foundation of Revenue Growth

Upselling is a sales technique where you encourage customers to purchase a more expensive, upgraded, or premium version of the product they're already considering. Unlike aggressive sales tactics, effective upselling focuses on genuinely enhancing the customer's experience by offering superior value, better quality, or additional features that meet their needs more comprehensively.  

Why Upselling is Essential

1. Impact on Revenue Growth

Upselling can increase your revenue by 10-30% without acquiring a single new customer. Customers who accept upsells often become repeat buyers, creating a multiplier effect on your customer lifetime value. Studies show that customers who purchase premium products have 25% higher retention rates and 40% higher lifetime value compared to those who stick with basic options.  

2. Improved Customer Satisfaction and Loyalty

Contrary to popular belief, effective upselling enhances customer satisfaction rather than diminishing it. When customers purchase upgraded products that better meet their needs, they experience greater value and satisfaction. This positive experience builds trust and increases the likelihood of future purchases.  

3. Competitive Advantage Through Value Differentiation

Businesses that master upselling create a significant competitive advantage. Instead of competing solely on price, you're competing on value. This shift allows you to:

• Build stronger relationships with customers
• Reduce price sensitivity
• Create barriers to switching to competitors
• Establish your brand as a premium solution provider

4. More Efficient Resource Utilization

Every customer interaction requires resources: marketing spend, customer service time, fulfillment costs, and administrative overhead. Upselling maximizes the return on these fixed costs by increasing the revenue per interaction. This efficiency improvement becomes particularly valuable as your business scales.

Brief Comparison Table:

App	Funnel Stage	Free plan	Best for	Price starts	Ratings
Frequently Bought Together	Pre-purchase	Yes	Small stores, beginners	Free	4.9⭐
Reconvert	Post-purcahse	No	Multi-stage upselling	$4.99/month	4.9⭐
Monster Cart Upsell+Free Gifts	Cart/Checkout	No	High-traiffic stores	$12.99/month	4.6⭐
BOGO+ Buy X get Y & Free Gift	Cart/Pre-purchase	Yes	Promotional campaigns	Free	4.7⭐
Snap Bundle Volume Discounts	Pre-purchase	Yes	Volume Discounts	Free	4.8⭐
One Click Upsell ‑ Zipify OCU	Post-purchase	No	Single-product stores	$8/month	4.7⭐
Bold Upsell	Multi-stage	Yes	Enterprise stores	Free	4.6⭐
Candy Rack	Pre-purchase	No	Fashion & accessories	$39.99/month	5.0⭐
CartHook	Post-purchase	No	Shopify plus stores	$10/month	4.8⭐
Honeycomb Upsell & Cross Sell	Cart drawer	No	Mobile-focused stores	$54.00/month	4.7⭐

Best Pre-Purchase Shopify Upsell Apps

1. Frequently Bought Together

What It Does: Creates Amazon-style "frequently bought together" bundles on your product pages with smart product recommendations based on purchase history. Best For: Small to medium stores, beginners who want simple setup, stores with complementary products Key Features:

• Amazon-style product bundles
• Smart recommendation algorithms
• One-click bundle purchasing
• Mobile-optimized displays
• Theme integration tools
• Basic analytics dashboard
• Cross-sell automation

Pros:

• Easy setup with most themes
• Clean, native-looking design that matches your store
• Smart algorithms that improve over time
• Mobile-optimized display that works on all devices
• Works well with Dawn and most popular themes
• Completely free core functionality

Cons:

• Limited customization options on the free plan
• No advanced targeting features
• Basic analytics compared to premium options
• Limited bundle creation rules

Pricing: Free plan available, paid plans start at $9.99/month

2. Candy Rack

What It Does: Adds a slide-out cart drawer with upsell recommendations, sticky add-to-cart bars, and product page cross-sells. Best For: Fashion stores, accessories brands, mobile-heavy traffic, visual product catalogs Key Features:

• Slide-out cart drawer functionality
• Sticky add-to-cart bars
• Product page cross-sells
• Mobile-first responsive design
• Payment gateway integrations
• Quantity selector enhancements
• Visual upsell displays

Pros:

• Beautiful, mobile-first design philosophy
• Slide cart drawer significantly increases conversions
• Works seamlessly on mobile devices with touch optimization
• Integrates with most payment gateways
• Perfect for impulse purchases and visual products
• Clean, modern interface that enhances store aesthetics

Cons:

• Limited to simpler upsell logic compared to advanced apps
• Free plan includes app branding
• Advanced targeting features require paid upgrade
• Better suited for B2C than B2B stores

Pricing: Free plan available, premium features start at $4.99/month

3. BOGO+ Buy X Get Y & Free Gift by Wizzcommerce

What It Does: Creates sophisticated BOGO (Buy One Get One) offers, tiered discounts, and free gift promotions with advanced targeting and customization options. Best For: Stores running promotional campaigns, clearing inventory, increasing order frequency, seasonal sales Key Features:

• Multiple BOGO types: Buy X Get Y, Buy X Get X Free, Spend X Get Y
• Free gift with purchase campaigns
• Tiered discount structures (spend more, save more)
• Advanced customer targeting (new vs returning customers)
• Scheduled campaign automation
• Cart page progress bars
• Mobile-optimized gift selectors

Pros:

• Highly flexible campaign types beyond basic BOGO
• Advanced targeting options (customer tags, purchase history)
• Clean, professional-looking campaign displays
• Works seamlessly with most themes
• Excellent for inventory clearance and seasonal promotions
• Strong analytics and reporting dashboard

Cons:

• Can be complex for simple needs
• Learning curve for advanced campaign setups
• Free plan has limited campaign numbers
• May require theme customization for perfect integration

Pricing: Free plan available with basic features, paid plans start at $17.99/month

4. Snap Bundles Volume Discounts

What It Does: Creates product bundles with volume discounts, quantity breaks, and mix-and-match bundle offers to increase average order values. Best For: Stores with complementary products, bulk sellers, wholesale operations, subscription boxes Key Features:

• Volume discount tiers (buy more, save more)
• Mix-and-match product bundles
• Automatic bundle suggestions on product pages
• Quantity break pricing displays
• Bundle inventory management
• Cross-sell bundle recommendations
• Mobile-optimized bundle selectors

Pros:

• Intuitive bundle creation interface
• Automatic discount calculations and displays
• Works well with subscription products
• Strong mobile user experience
• Good integration with inventory management
• Flexible pricing rules and discount structures

Cons:

• Limited customization on free plan
• Basic analytics compared to premium apps
• May conflict with other discount apps
• Requires manual bundle creation (no AI suggestions)

Pricing: Free plan available with core features, premium plans start at $8.99/month

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Best In-cart and Cart Drawer Upsell Apps

Cart page upselling captures customers right before checkout when purchase intent is highest. These apps add upsells to your cart page, cart drawer, or create slide-out cart experiences.

5. In-cart Upsell Cross-sell

What It Does: Displays personalized upsell and cross-sell offers directly in the cart based on customer behavior, product contents, and geolocation. Best For: Stores wanting highly targeted cart offers without disrupting the customer experience. Key Features:

• AI-powered targeting logic
• Personalized in-cart offers
• A/B testing for offer performance
• Mobile-optimized layouts
• Works with multi-currency setups

Pros:

• Smart targeting by cart contents, location, and device
• Non-intrusive placement inside the cart
• No coding required
• Supports both upselling and cross-selling

Cons:

• Limited design options on lower plans
• May require time to fine-tune rules for best results

Pricing:

• Free plan for basic targeting and limited offers
• Paid plans unlock advanced rules, A/B testing, and premium support

6. Honeycomb Upsell and Cross Sells

What It Does: Transforms your cart into an engaging, mobile-optimized experience with product recommendations and quantity incentives. Best For: Mobile-heavy stores, simple product catalogs, quick setup needs Free Plan: No, 7-day free trial Key features:

• Multi-stage upsell funnels
• Built-in A/B split testing
• One-Click post-purchase upsells
• No-code customization
• Simplified setup & Advanced features

Pros:

• Mobile-first design philosophy
• Quick setup
• Clean, modern interface
• Good customer support
• Integrates well with subscription apps

Cons:

• Limited advanced features
• Frequent technical glitches and limited compatibility with other apps
• Fewer customization options
• Better for simple product structures

Pricing: $54.99/month for silver plan, $109.00 for gold plan, $169.99 for platinum plan.

Best Post-purchase and Thank you page Upsell Apps

Post-purchase upselling happens after the initial purchase is complete, typically on thank you pages or through follow-up emails. These apps work with Shopify's post-purchase extension API for seamless experiences.

7. Reconvert Post Purchase Upsell

What It Does: Comprehensive post-purchase funnel builder with thank you page customization, order tracking, and follow-up sequences. Best For: Stores wanting all-in-one post-purchase optimization, multiple upsell stages Free Plan: No, 30-day free trial Key features:

• Multi-stage upsell funnels
• Checkout & Post-Purchase blocks
• Recharge integration (Shopify Plus)
• Drag & Drop Offer Builder

Pros:

• Works with Shopify's post-purchase extensions
• Drag-and-drop thank you page builder
• Email marketing integration
• Birthday collection and retention features
• Detailed analytics dashboard

Cons:

• Can be complex for simple needs
• Learning curve for full utilization
• Monthly cost adds up

Pricing: $4.99/month to $14.99/month Shopify Plus Compatible: ReConvert works seamlessly with Shopify Plus checkout extensions and Flow automation.

8. One Click Upsell ‑ Zipify OCU

What It Does: Creates simple, high-converting post-purchase upsell pages with one-click purchasing (no re-entering payment info). Best For: Single-product stores, simple upsell strategies, proven offer testing Free Plan: No - 14-day free trial Key features:

• AI-powered personalized upsells
• Full funnel upsell coverage
• Integrated slide cart
• Shop app channel integration
• Shopify Plus in-checkout upsell

Pros:

• True one-click upsells (no re-entering payment info)
• High-converting page templates
• Simple setup process
• Great for testing single offers
• Mobile-optimized checkout flow

Cons:

• Limited to simpler upsell sequences
• Fewer customization options
• Best for single-product or simple catalogs

Pricing: $8/month single plan

9. CartHook Upsells

What It Does: Enterprise-level post-purchase platform with advanced segmentation, A/B testing, and custom checkout experiences. Best For: Shopify Plus stores, high-volume businesses, advanced marketers Free Plan: No Key features:

• Intuitive Drag & Drop Builder for BOGO, discounts, post-purchase offers, and TYP upsells
• Effortless one-click upsell
• Strategic A/B testing
• Advanced offer personalization
• Comprehensive performance analytics

Pros:

• Enterprise-grade features and support
• Advanced customer segmentation
• Detailed A/B testing capabilities
• Custom checkout experiences
• Dedicated account management

Cons:

• Expensive for smaller stores
• Requires Shopify Plus
• Complex setup process
• Overkill for simple needs

Pricing: Starting at $10/month

Free Shopify Upsell Apps worth trying

Budget-conscious merchants don't have to miss out on upselling opportunities. These free apps provide solid functionality without monthly fees.

10. Fast Bundle Product

What It Does: Enables versatile bundle creation—mix-and-match, volume discounts, BOGO, Buy X Get Y, product add-ons, and AI-powered "frequently bought together"—right on product pages and in-cart. Best For: Merchants aiming to boost AOV via flexible bundling—especially stores with diverse catalogs or localized/global markets. Key Features:

• Mix & match, tiered discounts, BOGO & Buy X Get Y
• AI "frequently bought together" suggestions
• Customizable bundle displays, multilingual/multi-currency
• Product add-ons, subscription bundle support
• POS & page-builder integrations (PageFly, GemPages), developer API access

Pros:

• Free plan with robust bundle types
• Clean UI, fast performance
• Excellent 24/7 support
• Inventory-aware, real-time syncing

Cons:

• Higher-tier pricing for larger stores ($139/mo cap)
• Maybe feature-heavy for beginners
• Style tweaks may require coding

Pricing:

• Free plan (includes core bundle types)

11. Wiser

What It Does: All-in-one AI-powered upsell and recommendation engine across your Shopify store and emails. Best For: Stores looking for an advanced, customizable upselling system with email and quiz features. Key Features:

• Frequently Bought Together bundles
• Post-purchase upsells, checkout upsells, product addons
• Advanced cart drawer with in-cart discounts
• Customizable recommendation quizzes
• Email upsell integration
• API access for developers

Pros:

• AI-driven product recommendations
• Works across web, checkout, and emails
• Smart quiz integration
• Highly customizable widgets
• Email upsells supported

Cons:

• May require setup support for full customization
• Overwhelming for very small stores
• Limited store orders (no more than 50 orders)

Pricing: Varies by features and usage tier

12. UFE Cross Sell & Upsell Bundle

What it does: This app allows you to create various upsell and cross-sell offers, including product recommendations (likely with AI support), bundles, and quantity breaks, displayed on product, cart, home, collection, and thank you pages, and includes A/B testing to optimize these offers. Best for: Startups and smaller Shopify stores that want to begin experimenting with diverse upsell and cross-sell strategies without an upfront cost, and value A/B testing to refine their approach. Key features:

• Unlimited funnel views
• Unlimited revenue
• Product add-ons
• Buy X, get Y offers
• Mix and match
• Bulk Discounts
• Frequently bought together
• Bundles

Pros:

• Unlimited Scaling Potential (Revenue/Views)
• Diverse Upsell Strategies (add-ons, BOGO, mix & match, bulk, FBT, bundles)
• Increased Average Order Value (AOV)
• Improved customer experience
• Inventory movement
• Flexibility in offers
• Cost-effective experimentation

Cons:

• Limited advanced customization
• Free up to 50 orders

🧐 When to upgrade from Free to Paid?

Free upsell apps are ideal for testing basic strategies or launching on a tight budget. But once you see consistent traffic and conversions, it’s time to consider upgrading. Here’s when to switch:

• You’ve maxed out free-tier features like number of offers, rules, or impressions.
• Your store is scaling fast and needs A/B testing, analytics, or advanced triggers.
• You want better design control to match brand aesthetics.
• You’re running campaigns like seasonal bundles, BOGO deals, or high-volume promotions.
• You need support or guaranteed uptime — often exclusive to paid plans.

Upgrading ensures your upsell strategy grows with your store and delivers better ROI.

Wrapping up

Choosing the right tools for each stage of the funnel is very important as you can turn casual buyers into loyal customers. Whether you're experimenting with free plans or ready to scale with advanced solutions, make sure your upsell strategy aligns with your business goals. Start small, test often, and when you’re ready, invest in smarter, more personalized experiences. Upselling done right isn't pushy - it’s helpful. And that’s what builds customer trust and long-term growth.