How to Add "Notify Me When Back in Stock" Button on Shopify - The Easiest Guide
Customers who encounter an “Out of Stock” message might leave your store and never return. That’s where the “Notify Me When Back in Stock” feature comes in. It’s a simple yet powerful tool that helps you capture customer interest, reduce lost sales, and keep shoppers engaged.
In this guide, we’ll walk you through how to add this feature to your Shopify store, both without apps (manual setup) and with apps (the easier, recommended way). Plus, we’ll share tips to maximize its effectiveness and recommend a top-rated app to get started.
💁♀️ Your Store Really Need a Notify Me Button
Before diving into the “how,” let’s talk about the “why.” Here’s why this feature is a must-have for your Shopify store:
Reduce Lost Sales: When a product is out of stock, customers often leave without purchasing. A “Notify Me” button lets them sign up for alerts, so they come back when the product is restocked.
Improve Customer Experience: Shoppers appreciate being kept in the loop. By notifying them when their favorite products are available again, you show that you value their interest.
Boost Conversions: Restock notifications remind customers to revisit your store, increasing the chances of a purchase.
Build Customer Loyalty: A seamless restock notification system can turn one-time buyers into repeat customers.
How to Add "Notify Me When Back in Stock" on Shopify
Option 1: Without an App (Manual Setup)
If you’re tech-savvy and prefer a DIY approach, you can add a “Notify Me” button manually. Here’s how:
1. Edit Your Product Template:
Go to your Shopify admin panel.
Navigate to Online Store > Themes > Actions > Edit Code.
Locate the
product-template.liquidfile under Templates.Add a custom “Notify Me” button using HTML and JavaScript. For example
Example:
<button id="notify-me-button">Notify Me When Back in Stock</button>
<div id="notify-me-form" style="display:none;">
<input type="email" id="notify-email" placeholder="Enter your email">
<button id="submit-email">Submit</button>
</div>
Use JavaScript to handle form submissions and store customer emails.
2. Set Up Email Notifications:
- Use a third-party email service like Mailchimp or Klaviyo to send automated restock notifications.
- Alternatively, manually email customers when the product is back in stock.
Drawbacks:
Requires coding knowledge (HTML, JavaScript, Shopify Liquid).
Time-consuming to set up and manage.
No advanced features like analytics or automated alerts.
Option 2: Using an FREE App (Recommended)
For most store owners, using an app is the easiest and most efficient way to add a “Notify Me” feature. Apps automate the process, provide analytics, and offer customizable options. Here’s how to do it:
Why you need an app/
Easy Setup: No coding required.
Automated Notifications: Customers are notified instantly when products are restocked.
Customizable Buttons: Match the button’s design to your store’s theme.
Analytics: Track how many customers sign up for notifications and convert.
Easy Notify Me Button Setting Up with Snap Preorder & Back-in-stock
Recommended Free App: Snap Preorder & Backorder
Features:
Preorder and backorder functionality.
“Notify Me” button for out-of-stock products.
Full/partial payment options.
Export preorder and back-in-stock requests as CSV.
Pricing: Free.
Rating: 5.0 (5 stars).
How to Set Up:
Install the app from the Shopify App Store.
In the app’s dashboard, head to Back in stock notification > Create campaign
Name your campaign > Choose Products >
Enable similar product recommendation
Test the feature by marking a product as out of stock and signing up for notifications.
How to Set Up Email Notifications with Snap Preorder & Backorder
Snap Preorder & Backorder automatically adds a “Notify Me” button on out-of-stock products. When customers sign up with their email, the app triggers a customizable, automated email once the product is restocked. It also provides analytics and CSV export features to track performance and customer interest.
To Customize Email Templates:
Go to the Settings section in the app > Email Template > Back in stock notification
You can customize the email template to match your brand’s voice and style.
Tips for Maximizing the "Notify Me" Feature
To get the most out of your “Notify Me When Back in Stock” feature, follow these tips:
Customize the Button: Make it visually appealing and place it prominently on your product pages.
Send Timely Notifications: Notify customers as soon as the product is restocked to capitalize on their interest.
Offer Incentives: Include a discount code or free shipping offer in the restock email to encourage purchases.
Analyze Data: Use app analytics to track how many customers sign up for notifications and convert. This data can help you optimize your inventory and marketing strategies.
Keep Customers Coming Back for More With Snap Preorder & Back-in-stock
Adding a “Notify Me When Back in Stock” feature to your Shopify store is a game-changer. It helps you capture lost sales, improve customer satisfaction, and boost conversions. While you can set it up manually, using an app like Snap Preorder & Backorder is the easiest and most effective way to get started.
Ready to get started? Install the Snap Preorder & Backorder app today and take your Shopify store to the next level!
Easy Notify Me Button Setting Up with Snap Preorder & Back-in-stock
Sophia Dao is a content strategist at WizzCommerce, specializing in e-commerce and Shopify solutions. With a passion for digital marketing and a keen eye for detail, Sophia creates engaging content that helps businesses thrive online. When she’s not writing, she enjoys exploring the latest trends in tech and commerce. Follow Sophia for practical e-commerce tips and the latest marketing insights!
