How to Customize Add-to-cart button Text and Colors in Shopify?
Have you ever felt like your Shopify store’s “Add to Cart” button just doesn’t match your brand’s vibe? You’re not alone! Many Shopify store owners feel like you. I found hundreds of questions on the Shopify community.
As an ecommerce conversion specialist, I understand your pains. Modifying them with coding is kinda over with a non-tech store owner. I know your feeling 😭.
In today’s post, I’ll show you how easily to add an “Add to Cart” button on your collection page, tweak its color and text, or even change its functionality.
So, grab your favorite beverage, settle in, and let’s dive in!
2 Steps to Change Your Add-to-cart Color & Font
Not gonna lie! I’m sure this guide will be the easiest you’ve ever seen. No coding, and no learning curve required when setting, just choose a template that you want then adjust the color & text font to match your theme. And of course, it’s FREE. So let’s get started!
I recently tested the Wi Buy Now: Add to Cart Button for my demo store, and I have to say – it’s exactly what most Shopify merchants need without the hefty price tag of premium apps.
The app offers an impressive variety of ready-made button templates that actually look professional (not like those generic templates that scream “template”). I was particularly impressed by their button designs with cart icons and discount badges – these small additions can make a big difference in conversion rates.
The best part? It’s completely FREE. Yes, you read that right. While most button customization apps charge monthly fees, Wi Buy Now offers its core features at no cost, which is perfect for new store owners or those on a tight budget.
Setup took me less than 5 minutes, and the interface is remarkably user-friendly – no tech skills required. You simply select your preferred button style, customize colors and text if desired, and the app handles the rest. I’ll show you right below 👇.
2. Customize Add-to-cart Button Text, Color & Fonts
Now, we have landed on the Wi Buy Now: Add to Cart Button app’s dashboard. You can see it’s quite clear & intuitive here.
The app provides you two options:
- Add-to-cart button (ATC button) on the product detail page
- Quick ATC button on the listing page
I’ll show you how to modify the ATC button on the product detail page. For adjustments on the listing, follow a similar process.
- On the app’s dashboard > ATC button on product page > Select Template
- Choose the template you want. Wi provides: a button with a price, a discount badge, and an icon.
- I chose a button with a sale badge like this
- I changed the text to “I Need This”
- Text font > I chose the Theme Font
- I was impressed by the gradient color so I chose a gradient one on Color themes
- Then I adjusted the button color to match my store
- Finally, I changed the sale badge color to red. The discount number will be automatically adjusted based on your product.
- Direction after add-to-cart action > I choose to go to Theme default (it’s my cart drawer)
- Save it > See the result
- Here, this is how it works on my store. It looks super eye-catching, right?
Tips for Optimizing Your Add to Cart Buttons
Optimizing your “Add to Cart” button is crucial for enhancing user experience and boosting conversion rates. Here are some flexible tips to help you fine-tune this essential element of your online store:
- Test different colors and texts – A/B testing can reveal what works best for your audience
- Keep mobile users in mind – Ensure buttons are large enough to tap on mobile devices
- Add visual feedback – Consider animations or color changes when buttons are clicked
- Don’t overcomplicate – Sometimes simple is better for conversions
- Watch your load times – Heavy customizations can slow down your site
Remember, the best “Add to Cart” button is one that shoppers notice and want to click. Balance eye-catching design with clear functionality for the best results.
Regularly test different button designs, sizes, and placements to determine what resonates best with your audience. This data-driven approach allows you to optimize effectively.
Ready to Revamp Your Add-to-cart Button!
Customizing your add-to-cart button isn’t just a cosmetic upgrade—it’s an investment in your store’s overall user experience and sales potential. Whether you’re making small tweaks or overhauling the entire look and feel, these changes can make a big difference.
While manual tweaks are possible, they often require coding skills and time. For a more efficient and user-friendly solution, consider using the Wi Buy Now: Add to Cart Button app.
We hope you found this guide helpful and inspiring. Remember, the key is to experiment and find what resonates best with your customers. If you have any questions or want to share your success stories, drop a comment below. Happy customizing!
Sophia Dao is a Shopify Conversion Specialist at WizzCommerce, specializing in e-commerce and Shopify solutions. With a passion for digital marketing and a keen eye for detail, Sophia creates engaging content that helps businesses thrive online. When she’s not writing, she enjoys exploring the latest trends in tech and commerce. Follow Sophia for practical e-commerce tips and the latest marketing insights!
