Frequently Bought Together on Shopify: A Comprehensive Guide
You know when you’re shopping on Amazon and you see that “People who bought this also bought…” section? That’s Frequently Bought Together (FBT for short). Like, you’re buying a laptop, and they’re like, “Hey, wanna add a mouse and a laptop bag?”
That’s the magic of “Frequently Bought Together” — and you can do it on your Shopify store too! It’s a genius way to get customers to buy more stuff, boosting your sales without being pushy.
Let’s dive into how you can add this feature, why it’s awesome, and how the Snap Bundle app makes it super easy.
What Is Frequently Bought Together and Why Should You Care?
“Frequently Bought Together” shows related or complementary products to shoppers. It’s like giving them a little nudge, saying, “Hey, people who bought this also loved these.” Here’s why it’s worth adding:
More Sales: People buy more when it’s easy to see what goes together.
Convenience: Saves customers time finding what they need.
Cool Factor: It’s a pro-level move that makes your store feel legit.
Clears Out Stock: Pair slow-moving items with hot sellers.
Smart Ways to Use Frequently Bought Together (FBT) on Your Store
Here are some clever strategies to make the most of this feature:
Create Starter Packs:
This is perfect for beginners. For example, a yoga store could bundle a yoga mat, a block, and a strap.
Offer Complementary Products:
Pair things that naturally go together. Think: a phone case, screen protector, or grill and BBQ tools.
Upsell Essentials:
Suggest must-have accessories for bigger purchases. Selling a camera? Add extra batteries or a tripod.
Clear Out Old Inventory:
Pair slower-moving products with high-demand ones to help clear stock.
Holiday Bundles:
Group-themed products for special occasions. A Christmas bundle could include ornaments, stockings, and tree lights.
Promote Seasonal Needs:
Cater to the season. For winter, pair gloves with a scarf and hat.
Focus on Bestsellers:
Combine your most popular items. If people already love them individually, they’ll likely grab them together.
Let’s look at some use cases in real-life for each niche.
Fashion & Accessories
Complete the Look Bundles
- Pair a dress with matching shoes and a clutch
- Bundle a watch with extra straps and a display case
- Combine a handbag with a matching wallet and keychain
- Show socks with sneakers (because who wants new kicks without fresh socks?)
Beauty & Cosmetics
Full Routine Sets
- Match foundation with primer and setting spray
- Bundle shampoo with conditioner and hair mask
- Group skincare steps (cleanser + toner + moisturizer)
- Pair nail polish with base coat and top coat
Electronics
Essential Add-ons
- Phone + case + screen protector (the holy trinity!)
- Laptop + mouse + laptop stand
- Gaming console + extra controller + popular game
- Camera + memory card + camera bag
Home & Kitchen
Room-Specific Bundles
- Coffee maker + filters + coffee beans
- Bed sheets + pillowcases + duvet cover
- Towel sets (bath towel + hand towel + washcloth)
- Cookware + utensils + recipe book
Sports & Fitness
Activity-Based Sets
- Yoga mat + blocks + strap
- Running shoes + moisture-wicking socks + running shorts
- Protein powder + shaker bottle + supplements
- Boxing gloves + hand wraps + mouthguard
Pet Supplies
New Pet Starter Kits
- Dog food + food bowl + collar
- Cat litter + litter box + scoop
- Fish tank + filter + fish food
- Pet bed + toys + grooming supplies
Art & Crafts
Project-Based Bundles
- Paint set + brushes + canvas
- Yarn + knitting needles + pattern book
- Scrapbook + paper + decorative scissors
- Drawing pencils + sketchbook + eraser set
Smart Seasonal Bundles
Create Holiday Gifts
- Summer/Winter Package
- Back to School
- Christmas Gifts
- Birthday Gifts
- Father/Mother’s Day Gifts
How to Add Frequently Bought Together to Your Shopify Store
The Easy Way: Using Apps
Look, unless you’re a coding wizard, you’ll probably want to use an app. Here’s one that’s super good and free:
- Cost: Starts with a free plan (yes, actually free!)
- Cool Features:
- Bundle products however you want
- Offer volume discounts that make sense
- Easy to set up (seriously, just a few clicks)
- Works in different languages
- Real people to help when you’re stuck
- Plays nice with Shopify’s own discount system
Create Frequently Bought Together and Sell More Easily with Snap Bundle!
How to Build a Customizable Related Products Section on Shopify?
Now, we will guide you through a few simple steps to make it easier to add a frequently bought-together or related product section to your Shopify store.
- First, of course, you need to have the Snap Bundle app in your store. It’s free to install and use, so don’t worry.
- Active app on your theme (it means allowing the app to display on your theme)
- In the app’s dashboard, head to Product Bunlde > Create Bundle
- Name your bundle for easier management.
- You are free to select related products. For example, I chose a stunning outfit to encourage customers to buy it together with a discount.
- In the display widget, select your preferred layout style.
- Under “Shown on,” choose “Product page of products in bundle.” This means that when you visit the product detail page for each selected item, you will see a “Frequently Bought Together” section displayed.
- You can apply a discount either by percentage or by amount.
- You can also combine this discount with existing discounts—for example, I chose to combine it with a shipping discount.
- After setting up, a caution will pop up informing you that you need to add the app block to your theme. This means you are enabling the “Frequently Bought Together” display on your store. If you do not add the app block, the bundle section will not be displayed.
- And tada, this is what I have after a few steps of setting up.
The Tech-Savvy Way: Custom Code
If you’re comfortable with code (or have a developer), you can build your own FBT feature. Here’s a basic example:
Go to your Shopify admin and navigate to Online Store > Themes.
Click Actions > Edit Code.
Find the product template file (usually named
product.liquid
orproduct-template.liquid
).Add this code snippet where you want the recommendations to appear:
Wrap it up
“Frequently Bought Together” is a no-brainer for Shopify stores. It’s a proven way to sell more and keep customers happy. With Snap Bundle Volume Discount, you can set it up in no time and start seeing results right away. Give it a shot and watch your sales grow!
Create Frequently Bought Together and Sell More Easily with Snap Bundle!
Quick FAQs
Can I DIY a related product section?
Yep! You can use Shopify’s Liquid code to create a section for related products. If coding’s not your thing, you might want to use an app or hire a developer.
What if I want to combine products?
Easy! Use an app like Snap Bundle to create product bundles or let customers mix and match items.
Why isn’t my "Frequently Bought Together" showing up?
Check the app settings to make sure it’s enabled. Also, ensure the app is active on your theme and that you’ve added the app block to your theme.
Is there a free app for Frequently Bought Together?
Yes! Snap Bundle is free to install and offers fantastic features like volume discounts, product bundles, and more.
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Sophia Dao is a content strategist at WizzCommerce, specializing in e-commerce and Shopify solutions. With a passion for digital marketing and a keen eye for detail, Sophia creates engaging content that helps businesses thrive online. When she’s not writing, she enjoys exploring the latest trends in tech and commerce. Follow Sophia for practical e-commerce tips and the latest marketing insights!