How to Set Up a Buy 1 Get 1 Free And Buy 2 for $20 Off on Shopify Store? [With vs. Without App]
As a Shopify app developer, when it comes to increasing AOV, we always advise Shopify store owners not to overlook cross-selling strategies, especially BOGO (Buy one, get one) if you want to clear your inventory quickly. Here’s a proof of it:
"65% of shoppers prefer Buy One Get One Free (BOGO) promotions over other discount types."
Shopify offers flexibility in setting up such promotions, both through its native discount features and third-party apps that automate and enhance these offers. In this guide, we’ll walk you through how to set up a Buy One, Get One (BOGO) deal and more on Shopify, with and without the help of apps.
What is BOGO and Why It’s Effective for Shopify Stores
First, let’s get to know about BOGO (Buy one, get one) and its variants. BOGO (Buy One Get One Free) is a popular promotional tactic where customers receive an additional item for free when purchasing a certain product. These types of offers encourage larger purchases and boost the average order value (AOV).
Examples of BOGO Variations:
- Buy 2 Get 1 Free – Perfect for boosting volume sales on specific product lines.
- 2 for $20 off – A discount that encourages bulk purchases by offering a set price for multiple products.
- Buy X Get Y Free – A flexible offer where buying one or more of certain products adds another product to the cart for free.
- Free Gift – An effective buying trigger where your customers spend $X to get a gift or buy a certain number of products to get gifts. It’s similar to Buy X, Get Y.
BOGO deals are highly effective for Shopify stores because they increase Average Order Value (AOV), encourage repeat purchases, and help move excess inventory.
Major brands like Old Navy, The Body Shop, and Walgreens frequently use BOGO promotions to drive sales and boost customer engagement. These deals provide perceived value, creating urgency and fostering brand loyalty, which is why they’re a proven strategy in eCommerce.
2 Methods to Create Buy One Get One Free (BOGO) on Shopify
As you know, there are two main methods to create a BOGO deal: using Shopify’s built-in features and Shopify apps. Each of them has its pros and cons. We helped you analyze them in the table below:
Aspects | Using Shopify’s Native Discount Settings | Using a Shopify App for BOGO Discounts |
Setup Process | Simple setup via Discounts page | Install app and configure settings |
Cost | Free with Shopify subscription | Monthly fees (varies by app) |
Discount Types Supported | Basic BOGO offers | Advanced options available |
Customization Options | Limited customization | Extensive customization |
Ease of Use | User-friendly for basic discounts | User-friendly |
Support | Shopify support | Varies by app, often includes chat |
Compatibility Issues | No issues | Possible compatibility issues |
Advanced Features | Basic functionalities | Offers advanced features |
Method #1: Using Shopify’s Native Discount Settings
Step-by-Step Guide to Create a BOGO Offer Using Shopify’s Built-In Discount Feature
- Go to Shopify Admin > Discounts > Create Discount.
- Select Buy X Get Y as the discount type.
- Configure the deal: Set the minimum purchase quantity (e.g., Buy 1) and specify the reward (e.g., Get 1 Free).
- Auto-add the free item to the cart: Focus on the “Shopify Buy X Get Y auto-add to cart” option to streamline the checkout process.
- Review and Save your discount.
This setup is easy to configure directly within Shopify and works well for simple promotions. However, the native setup has some limitations:
- Manual coupon codes are often required.
- There are no built-in features for upselling or dynamically suggesting higher-tier products.
- The auto-add feature may lack advanced customization options, such as dynamic product recommendations.
Method #2: Using a Shopify App for BOGO Discounts
For a more automated and feature-rich experience, Shopify’s App Store offers apps like BOGO+ | Buy X Get Y Free Gift. The app simplify BOGO promotions by automating product addition to the cart, offering dynamic offers, and including more advanced features than Shopify’s native discount settings.
BOGO+ | Buy X Get Y Free Gift offers features that enhance both the store owner’s control and the customer experience:
- Multiple Campaigns: Supports BOGO, Buy X Get Y (BXGY), Buy X Get X (BXGX), and Volume Discounts.
- Automatic Free Gifts: Auto-adds free items to the cart based on set conditions.
- Customizable Widgets: Includes countdown timers, progress bars, banners, and badges.
- Advanced Features: Offers customer tagging, geolocation-based offers, and discounts via URL.
6 Steps to Set Up a Buy One Get One, BXGY, on Shopify with BOGO+ App
- Install BOGO+ from the Shopify App Store.
- Navigate to “Campaign” > Click “New Campaign“
- From “Select Campaign type” choose “Buy X Get X (BXGX)” > Click Create
- Campaign Name > Select Products > Promotion rule
- Set up campaign rules: Customer gets (X)
- Buy X quantity: 1
- Get X quantity: 1
- Discount type: Free
- Set up the other rules: Active dates, Promotion display, Combinations, Campaign targeting > Save and View your campaign.
Password: wizzdemostore (Find in the Demo page)
💡Check out the BOGO+ Help Desk to find the detailed guide for every setup steps
How To Do Buy 2 for $20 Off on Shopify Store?
Similar to BXGX, Buy 2 for $20 off is another variant of BOGO discounts. It’s actually a Buy X Get X discount based on cart value. For example, buy 2 get a free gift, buy 2 products for 10%/$20 off, etc. You can easily create this type of discount with the help of BOGO+ app. Here’re 6 quick steps to implement it:
- From BOGO+ app dash board, select Campaigns > Buy X Get Y (BXGY) > Create.
- Name your campaign > Select products > Set Product Rule
- Set up “Customer gets (X)”.
- Buy X quantity: 1
- Get X quantity: 1
- Discount type: Amount
- Discount value: $20
- Choose the “Offer claim behavior”: automated or manual. It’s up to you.
- Set up the other rules: Active dates, Promotion display, Combinations, Campaign targeting
- Save and View your campaign.
Password: wizzdemostore (Find in the Demo page)
What Do BOGO+ | Buy X Get Y Free Gift App Has to Offer?
BOGO+ | Buy X Get Y Free Gift by WizzCommerce is the go-to app for creating effective BOGO deals on Shopify. With a 4.9-star rating, it helps stores maximize Average Order Value (AOV) through multiple promotional options like Buy X Get Y, Buy X Get X, Volume Discounts, and Upsells.
Key features include:
- Automatic free gift addition to cart based on cart amount.
- Customizable widgets like countdown timers, banners, and progress bars.
- Advanced configurations for customer segmentation and geolocation.
- Multilingual support and in-depth analytics to track promotion performance.
- Seamless integration with Shopify’s cart, checkout, and discount codes.
Available with flexible pricing plans, BOGO+ is user-friendly, highly customizable, and backed by excellent customer support, making it the ideal solution for boosting sales with BOGO offers.
Run Your First Successful BOGO Campaign Today!
Setting up BOGO promotions on your Shopify store is a highly effective strategy for increasing customer retention and driving more sales. Whether you use Shopify’s native discount settings or opt for a more feature-rich app like BOGO+ | Buy X Get Y Free Gift, the right promotional tools can help you maximize revenue and build customer loyalty.
To experience seamless and automated BOGO offers, we offer a free plan for you to try out the BOGO+ app. It’s easy to use, fully customizable and has advanced features that enhance the store owner’s experience and the customer’s shopping journey. Start your BOGO promotions today and watch your Shopify store’s sales soar!
