How to Offer Quantity Discounts for B2B Wholesalers on Shopify Product Page?
If you’re running a B2B store on Shopify, offering volume discounts isn’t just a smart move—it’s the key to bigger sales, happier customers, and a more efficient business. Whether you want to reward bulk buyers, move inventory faster, or just give your customers a reason to add more to their cart, setting up the right discount strategy can make all the difference.
But here’s the thing: Shopify doesn’t have built-in volume discount features, so you’ll need to set things up manually or use an app to get the job done right. In this guide, we’ll walk you through everything—how to set up Shopify bulk discounts, the pros and cons of doing it yourself vs. using an app, and how to make your discount strategy work for your business. Let’s dive in!
Why Quantity/Volume Discounts Matter in B2B?
Think about the last time you bought in bulk – pretty satisfying to see those savings add up, right? That’s exactly what your B2B customers are looking for. Volume discounts aren’t just about moving more product; they’re about creating win-win situations where:
- Your customers save money on larger orders (making them look like heroes to their bosses)
- You secure bigger orders and more predictable revenue
- Everyone spends less time on repetitive small orders
- Your inventory turnover becomes more predictable
- You build stronger, longer-lasting business relationships
Real talk: I’ve seen businesses boost their average order value by 40% or more just by implementing smart volume discount strategies. Let’s dive into how you can make this happen for your store.
Step-by-Step Shopify Volume Bulk Discounts Tutorial - Your Two Options
Listen, we all love free tools that actually work, and Snap Bundle is a gem. Here’s what makes it special:
Pros:
- The app is now offered FREE
- Allow set-up volume discount by tiers, e.g:
- 100 products – 10% Off
- 500 products – 12% Off
- 1000 products – 15% Off
- Allow set-up quantity break discounts by variants
- Compelling display with offer-table
Core Features You'll Love
- Super flexible discount rules (seriously, you can get creative here)
- Bundle building that actually makes sense
- Mix and match options that customers appreciate
- Smart product recommendations
- Stock counters that create urgency
- Multi-language support that just work
Setting It Up (The No-Stress Way)
- Hit up the Shopify App Store and install Snap Bundle for FREE.
Sell Fast and More with Snap Bundle Volume Discount Today!
- Once you’re in the dashboard (it’s pretty intuitive), head to Volume offer > click “Create offer“
- Pick your products (you can start small with a test group)
- Set your quantity breaks (more on this in a bit)
- Choose your discount percentages
- Customize how it looks on your site on the left sidebar
- Test it out and go live
Pro Tip: Start with a single product category to test the waters. It’s easier to expand than to roll back changes across your entire catalog.
Manual Setup Volume Discounts Without Apps
If you’re more of a hands-on person or just starting with a few products, Shopify’s built-in quantity breaks might be your jam:
Drawbacks:
- CAN NOT set-up volume discount by tiers, e.g:
- 100 products – 10% OFF
- 500 products – 12% OFF
- NOT displayed in the table offer
For example, here I will guide set up a 10% off for the minimum of 100 products ordered.
Access Your Shopify Admin Panel:
Log in and navigate to the “Discounts” section to manage your discount codes and automatic discounts.Create a New Discount:
Click “Create Discount” > Amount off products and choose between a discount code (manual entry) or an automatic discount (applied in the cart). Automatic discounts are typically preferred for volume discounts.Define Your Discount Parameters:
Set the discount type (Percentage or Fixed Amount) and establish the rules—for example, I filled 10% off, and in Minimum purchase requirements > Minimum quantity of items > Then you fill there 100.Test the Discount:
Before going live, test the discount on your product pages by adding various quantities to ensure it triggers correctly.Publish and Monitor:
Once satisfied, publish your changes and monitor your sales data to adjust the discounts as needed.
Making Your Volume Discounts Make Sense
Let’s talk strategy. Your discount tiers need to make sense for both you and your customers. Here’s a real-world example that works well:
Standard Pricing Structure (That Actually Works):
- 10-24 units: Give them 5% off (gets them started)
- 25-49 units: Bump it to 10% (sweet spot for many)
- 50-99 units: Now we’re talking – 15% off
- 100+ units: Make it worth their while with 20% off
But here’s the thing – these numbers aren’t set in stone. You need to consider:
- Your profit margins (don’t give away the farm)
- Customer ordering patterns (check your sales data)
- Competitor pricing (yes, you should know this)
- Storage and handling costs
- Minimum order quantities that make sense for your business
Frequently Asked Questions
How Do I Set Up a Shopify Bulk Discount?
You have two main options:
- Manual Setup: Use Shopify’s built-in discount features for simple, static discounts.
- App-Based Setup: Use an app like Snap Bundle & Volume Discount to automate and manage complex discount structures.
What’s the Best App for Quantity Discounts in Shopify?
While there are several apps on the market, Snap Bundle & Volume Discount is highly recommended for its comprehensive features, ease of use, and the fact that it’s free to get started. It caters to both volume discounts and bundle building, making it perfect for B2B merchants.
Can I Set a Minimum Order Quantity per Product?
Absolutely. Shopify allows you to set minimum order quantities, and apps like Snap Bundle can streamline this process by integrating quantity rules directly on your product page.
Is Snap Bundle & Volume Discount Really Free?
Yes! It’s a fantastic option for merchants who want to test out volume discount strategies without worrying about upfront costs. You get a robust set of features that can help you scale your discount strategies as your business grows.
Run Your Successful Voulume Discount Offers Today!
Setting up volume discounts on Shopify doesn’t have to give you a headache. With tools like Snap Bundle & Volume Discount and a solid strategy, you can create a pricing structure that works for everyone. Start small, test thoroughly, and scale what works.
And hey, don’t be afraid to adjust things as you go – the best volume discount strategies evolve with your business and your customers’ needs.
Need a quick win? Start with your best-selling product line and a simple three-tier discount structure. Track the results for a month, then expand based on what you learn. Your B2B customers will thank you, and your bottom line will too.
Sophia Dao is a Shopify Conversion Specialist at WizzCommerce, specializing in e-commerce and Shopify solutions. With a passion for digital marketing and a keen eye for detail, Sophia creates engaging content that helps businesses thrive online. When she’s not writing, she enjoys exploring the latest trends in tech and commerce. Follow Sophia for practical e-commerce tips and the latest marketing insights!
