How to Create Shopify Mix and Match Bundles to Boost Your Sales
Mix-and-match bundles are one of the easiest ways to let your customers personalize their shopping experience while giving your sales a nice little boost. If you’re on Shopify and wondering how to make it happen, you’re in the right place. In this guide, I’ll walk you through:
- What mix-and-match bundles are (and why they’re awesome)
- Real-world examples to spark some ideas
- The best Shopify apps for creating bundles
- How to set up your own mix-and-match bundle on Shopify
Let’s dive in!
What Are Mix-and-Match Bundles?
Mix-and-match bundles let your customers create their own custom combos from a group of products you set. Think “build-your-own” snack packs, skincare sets, or even outfit bundles. It’s like giving them control over their shopping cart—but with a sweet deal attached.
Why Use Mix-and-Match Bundles?
Here’s why they’re a win-win:
- More sales, higher value. People love deals, and bundling encourages them to buy more.
- Clear out inventory. Pair slower-moving items with your bestsellers to move stock faster.
- Keep customers happy. Personalization makes shoppers feel special, which keeps them coming back.
Where Mix-and-Match Bundles Shine?
Mix-and-match bundles aren’t just a fun way to shop—they’re super versatile and can be tailored to fit all kinds of businesses. Whether you sell snacks, beauty products, or apparel, there’s a way to make these bundles work for you. Here are some ideas to inspire you:
1. Seasonal Gift Bundles
- Seasonal shopping is HUGE for e-commerce. Use mix-and-match bundles to offer customizable gift sets for holidays like Christmas, Valentine’s Day, Mother’s Day, or even back-to-school season.
- Let customers pick items that suit their recipients—like skincare products, tech gadgets, or gourmet food—and package them into a thoughtful gift box.
2. Build-Your-Own Starter Kits
- Starter kits are perfect for brands that offer products people use daily or as part of a routine. Customers love having control over what goes into their kits, and it ensures they only get products they’ll actually use.
3. Food and Beverage Samplers
- Food and drink businesses can really shine with mix-and-match bundles, letting customers try out different flavors, blends, or products. These bundles make it easy to sell more while helping shoppers discover their new favorites.
4. Fashion and Apparel Combos
- Fashion stores can use mix-and-match bundles to encourage customers to build complete outfits or choose from coordinated items. This not only increases average order value but also makes shopping easier for customers.
5. DIY and Crafting Kits
- If you sell art supplies, crafting materials, or DIY kits, mix-and-match bundles can let customers pick the exact tools or materials they need for their project. It’s great for makers, crafters, and hobbyists who love flexibility.
6. Home and Lifestyle Bundles
- Home goods and lifestyle brands can use mix-and-match bundles to help customers curate their ideal setup. These bundles work well for things like decor, cleaning products, and even kitchen tools.
7. Subscription Boxes with Custom Options
- If you run a subscription box business, offering mix-and-match bundles gives your customers more control. They can choose what they get each month, which reduces cancellations and boosts satisfaction.
8. Personalized Event Packages
- Planning events like weddings, parties, or corporate gatherings? Mix-and-match bundles can simplify the shopping experience for customers. Let them choose from products tailored for their needs.
9. Health and Wellness Bundles
- For fitness, wellness, or health-focused brands, mix-and-match bundles can help customers create personalized kits that suit their goals—whether it’s a workout routine or a self-care ritual.
Mix-and-match bundles let your customers feel in control, and when they feel in control, they’re more likely to buy. Whether it’s creating a gift, trying new things, or just finding the perfect match for their needs, bundles make shopping easier and more fun.
Top Shopify Apps for Mix-and-Match Bundles
You’ll need an app to pull this off in Shopify. Here are some great ones to try:
- Super easy to use for mix-and-match bundles, volume discounts, and quantity breaks.
- Customize product badges and even translate widgets for multilingual stores.
- Comes with live customer support, so you’re not stuck figuring things out on your own.
- Best for: If you’re just starting and want a free option.
- Create mix-and-match bundles, fixed sets, or build-your-own gift boxes without modifying existing products.
- Flexible pricing options like percentage off, fixed discounts, or custom bundle pricing.
- Includes a special offers widget to promote bundles and built-in analytics to monitor performance.
- Tracks inventory per product automatically—no syncing needed!
- Best for: Stores that want customizable, fast-loading bundles compatible with any theme.
- Made by Shopify itself, so it works seamlessly.
- Create fixed bundles and multipacks without needing any coding.
- Keeps inventory updated in real time so you don’t oversell.
- Best for: If you want a simple, no-frills solution right from the Shopify admin.
- Tons of options: mix-and-match bundles, BOGO deals, free gifts, and more.
- Automatic discounts make checkout a breeze.
- Real-time live editor to tweak and preview your bundles.
- Best for: Stores that love experimenting with different bundle types.
How to Set Up a Mix-and-Match Bundle on Shopify Using Snap Bundle
The Snap Bundle Volume Discount app makes it super easy to create mix-and-match bundles for your Shopify store. It’s free, beginner-friendly, and packed with features like volume discounts, multilingual widgets, and product badges. Here’s how you can set up a mix-and-match bundle in just a few steps:
Step 1: Install Snap Bundle
- Head to the Shopify App Store and search for Snap Bundle Volume Discount (or click here to find it).
- Click the Add App button and follow the prompts to install it.
- Once installed, open the app from your Shopify admin dashboard.
Sell More with Snap Bundle’s Mix-and-Match Features!
Step 2: Choose the Type of Bundle
Snap Bundle gives you options for creating different types of bundles, including mix-and-match.
- From the app’s dashboard, select Mix-and-Match Bundle as your bundle type.
- Give your bundle a name (e.g., “Build Your Own Skincare Set”) and a description to explain the deal to your customers.
Step 3: Add Products to the Bundle
- Click on Add Products and select the items you want to include in the bundle.
- For example, if you’re creating a skincare bundle, you might add cleansers, moisturizers, and serums.
- Set rules for the bundle, like:
- Minimum and maximum number of items customers can choose.
- Which specific product variants (e.g., sizes or colors) are included.
Step 4: Set Up Discounts
- Go to the Discount Settings tab.
- Choose the type of discount to offer:
- Percentage Off: A percentage discount applies to the total price.
- Amount Off: An amount discount applies to the total price.
- Save your discount settings.
Step 5: Customize the Design
- Snap Bundle allows you to tweak how your bundle looks on your store.
- Add product badges (like “Best Seller” or “New Arrival”) to highlight certain items.
- If you have a multilingual store, use the app’s translation features to make the bundle widget accessible in multiple languages.
Step 6: Preview and Test Your Bundle
- Use the Preview option in the app to see how your bundle looks on your product page.
- Test the bundle on your storefront to make sure:
- The right products are showing up.
- Discounts are applied correctly at checkout.
- Inventory updates are working as expected.
Step 7: Launch Your Bundle
Once everything looks good:
- Publish the bundle to your store.
- Promote it via email, social media, and your website banner to let customers know about the deal.
Ready to Create Your First Successful Mix-and-Match Campaign!
Mix-and-match bundles are an easy way to give your customers a fun, personalized shopping experience while increasing your sales. Whether you’re creating snack packs, beauty kits, or fashion combos, Shopify apps like Snap Bundle and FoxSell make it simple to get started.
Ready to give it a shot? Pick an app, create your first bundle, and watch the magic happen!
Sell More with Snap Bundle’s Mix-and-Match Features!
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Sophia Dao is a content strategist at WizzCommerce, specializing in e-commerce and Shopify solutions. With a passion for digital marketing and a keen eye for detail, Sophia creates engaging content that helps businesses thrive online. When she’s not writing, she enjoys exploring the latest trends in tech and commerce. Follow Sophia for practical e-commerce tips and the latest marketing insights!