7 Shopify Sales Notification Pop-Ups That Trigger The Psychology of FOMO Instantly

Maybe you’ve never shopped because of FOMO (fear of missing out) but do you know? Studies show a whopping 60% of people make impulse purchases driven by FOMO (Gitnux Report). As e-commerce experts, we sincerely advise you not to overlook this psychological tactic. It’s very easy to implement, thanks to Shopify sales notification pop-ups that we will introduce right here.

In this article, we will equip you with 7 battle-tested Shopify sales notification pop-up strategies designed to trigger FOMO instantly and go along with best practices to implement provided below. Alright, let’s get started!

What is a Sales Notification Pop-up and Its Benefits?

Sales notification pop-ups are brief on-screen messages displayed on your Shopify store that inform visitors about recent purchases made by other customers. These pop-ups leverage the power of social proof and FOMO (Fear Of Missing Out) to nudge potential buyers towards a conversion.

Psychologically, these notifications tap into the human desire to follow the crowd and avoid missing out on a good deal. Seeing others actively buying a product can subconsciously validate its value and create a sense of scarcity, encouraging visitors to take action before it’s too late.

We assumed that you at least experienced the psychology of FOMO once in a lifetime. Because this is a psychological phenomenon proven over decades.

“60% of millennials make purchases as a direct result of FOMO within 24 hours or a fear of missing out on a deal or trend.”

Gitnux MarketData Report 2024

Now, let’s dive into the benefits of using Shopify sales notification pop-ups:

• Boosts Engagement: Pop-ups grab attention and keep visitors focused on the products being purchased, increasing overall engagement with your store.

• Increases Conversion Rates: Creating a sense of urgency and social proof can significantly boost the conversion rate of your website, turning more browsers into buyers.

• Reduces Cart Abandonment: These pop-ups can remind hesitant shoppers about the items left in their cart, potentially preventing them from abandoning the purchase altogether.

• Enhances Social Proof: Seeing real-time purchase notifications showcases the popularity of your products and builds trust with potential buyers who might be on the fence.

• Creates a Sense of Urgency: Pop-ups can highlight limited quantities or time-sensitive offers, creating a sense of urgency that encourages immediate action.

The benefits are clear. We believe that Shopify sales notification, especially floating pop-ups can be a efficient tool that can help you take advantages of the psychology of FOMO from customers and turn it into revenue. Alright, now we will take you through the 6 most successful Shopify Sales Notification Pop-ups.

You may concern: 15+ Practical Examples of Upselling: Apply to Your Store Today

The 6 Most Successful Types of Shopify Sales Notification Pop-ups

1. Recent Orders Placed Pop-up

This pop-up informs website visitors about recent purchases made on your store. It typically displays details like the product name, location (optional), and maybe even the customer’s name (anonymously).

By displaying real-time purchase activity, this pop-up reassures potential buyers that your store is active and trustworthy.

Leveraging social proof, it creates a sense of urgency and FOMO, prompting visitors to make a purchase to avoid missing out on popular items.

This type of pop-up is a classic for a reason – it’s simple, effective, and taps into the natural human desire to follow the crowd.

2. Low-Inventory Notifications

This pop-up targets products with limited stock, alerting website visitors that quantities are running low. It typically displays the product name and the remaining inventory level.

This pop-up triggers FOMO (Fear Of Missing Out) and encourages visitors to purchase the product before it’s gone. This can be particularly effective for popular items or those with exclusive offers.

Scarcity creates a perception of increased value. When a product seems limited, it can subconsciously become more desirable, leading to a higher purchase likelihood.

This type of pop-up is ideal for creating a sense of urgency and driving sales for limited-edition products or those with low stock levels.

3. [Number] People Looking at This Page

This pop-up displays the number of people currently viewing the same product or page on your website. It creates a sense of popularity and social urgency.

Seeing others interested in the same product creates a perception of high demand and social proof. This can subconsciously validate the product’s value and encourage visitors to join the crowd.

The knowledge that others are also considering the product can trigger FOMO, motivating visitors to purchase before it becomes unavailable.

4. Someone Just Bought [A Product]

This pop-up specifically highlights a recent purchase made on a particular product. It typically displays the product name and potentially the location (optional) of the buyer (anonymously).

By showcasing a recent purchase of a specific product, this pop-up emphasizes its popularity and desirability. This can be particularly effective for promoting new products or those that might be less familiar to visitors.

Similar to the low-inventory pop-up, seeing others actively buying a product can subconsciously increase its perceived value in the minds of potential customers.

This type of pop-up is a targeted way to leverage FOMO and social proof for specific products you want to push.

5. Someone Just Viewed [A Product]

This pop-up takes a slightly different approach by notifying visitors that someone else has recently viewed the same product they’re currently browsing. It typically displays the product name and potentially the location (anonymously).

By highlighting other users’ interest in a product, this pop-up can pique visitor curiosity and encourage them to explore it further. This can be a great way to showcase trending or popular items on your store.

Seeing others browsing the same product can subtly suggest its potential value and desirability. This “herd mentality” can nudge visitors who might be on the fence towards making a purchase themselves.

 6. Someone Just Added to Cart [A Product]

This pop-up informs visitors about a recent addition of a specific product to someone else’s cart. It typically displays the product name and optionally, the location (anonymously).

Seeing someone else actively add a product to their cart creates a sense of urgency and social proof. It subtly suggests the product’s value and desirability, nudging visitors who might be considering it to take the next step and add it to their own cart.

This pop-up can serve as a gentle reminder for visitors who might have added a product to their cart earlier but haven’t completed the purchase. Seeing others taking action can motivate them to finalize their own purchase.

7. Gamification Coupon Box Pop-up

The Gamification Coupon Box Pop-up is a feature that adds an element of fun and engagement to your store. It offers visitors a chance to win discounts or special offers by interacting with a gamified gift box. This pop-up is particularly effective in converting visitors by providing immediate incentives to make a purchase.

This type of pop-up combines the elements of urgency, scarcity, and engagement to boost conversion rates. This can be a great way to incentivize purchases, especially for visitors who might be on the fence about buying.

Excellent! We’ve covered 7 powerful Shopify sales notification pop-ups designed to trigger FOMO and convert browsers into buyers. You might be wondering, ‘Are there any tools to create these pop-ups?’ Alright! We’ll guide you through the simple steps to display these compelling pop-ups using the SnapNoti app.

Create Shopify Sales Notification Pop-ups Easily with The SnapNoti App in Just 5 Minutes

Creating these cools as easy as ever with the SnapNoti app. The SnapNoti app is a powerful tool designed to help Shopify store owners create engaging and effective sales notification pop-ups with ease. Whether you’re looking to boost conversions, reduce cart abandonment, or simply enhance the overall shopping experience, SnapNoti has got you covered.

SnapNoti lets you display a variety of notification pop-ups, like the ones in the list above. Its user-friendly interface with extensive customization options allows you to create cool pop-ups that consistently reflect your brand identity.

Here are 5 simple steps to create a floating pop-up campaign:

1️⃣: Install the SnapNoti app from the Shopify App Store.

2️⃣: Activate the app on your themes.

3️⃣: Choose the type of notification you want to create. Click “Create” and select Visitor/Low Stock.

• Floating Notification
• Discount Notification
• Abandon Cart Flashing Tab

4️⃣: Customize the notification.

• Layout: Visit Count/Visit List, Color Template
• Content: Notification Message, Timestamp, Average Time, Data
• Display: Choose the pages you want to show it on
• Behavior: Display Close Button, Timing

5️⃣: It’s all done! Don’t forget to check if it is displayed correctly.

Now you know how to create all the cool sales notification pop-ups for your Shopify store. Keep tracking the SnapNoti built-in analytics to maximize the efficiency of your campaign.

Best Practices for Creating Successful Shopify Sales Notification Pop-Ups

These strategies are only truly effective when you know how to use them properly. So don’t skip the best practices that we will show you below.

1. Timing and Frequency

There’s a fine line between informative and intrusive. Avoid bombarding visitors with constant pop-ups. Set strategic delays and consider factors like time of day, user behavior on the page, or previous interactions to determine the optimal moment.

2. Mobile-Friendly Design

The mobile shopping experience is booming! Ensure your pop-ups are optimized for smaller screens and function flawlessly across all devices. A clunky pop-up on a phone guarantees frustration, not sales.

3. Targeted Audience

Not all visitors are created equal. Segment your audience and tailor pop-up messages based on browsing behavior or purchase history. This personalization can significantly increase relevance and impact.

4. Clear Messaging and Strong CTA

Keep it clear and concise! Your message should highlight the offer quickly and effectively. Don’t make visitors decipher cryptic clues. Include a strong call to action (CTA) button that tells users exactly what you want them to do (e.g., “Shop Now,” “Add to Cart”).

5. Visually Appealing Design

First impressions matter. Design your pop-ups to be visually appealing and blend seamlessly with your website’s overall aesthetic. Use high-quality images and a user-friendly layout that grabs attention without being intrusive.

6. A/B Testing

Don’t settle for assumptions! Continuously test different pop-up variations, including visuals, messaging, and CTAs. A/B testing allows you to see what resonates best with your audience and optimize your pop-ups for maximum conversion rates.

All these best practices above are taken away from our experience. Adhering them, you can transform your sales notification pop-ups from annoying interruptions to powerful tools that drive sales and keep your customers engaged.

Don’t Miss out Any Opportunities to Boost Sales!

Shopify Sales notification pop-ups, when implemented thoughtfully, can be a powerful tool in your e-commerce arsenal. By leveraging the psychology of FOMO and social proof, you can nudge website visitors towards making a purchase, reduce cart abandonment, and ultimately boost your sales.

You can combine 2-3 FOMO triggers not only one at the same time to increase the efficiency but do it with caution. Don’t make customers feel overwhelmed.

Which of the 7 types of pop-up notifications from today’s post will you be implementing right away? Whatever you decide, let us know by leaving a comment below. Don’t hesitate reach us if you need any help when working on these strategies!