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13 Best Free Themes on Shopify for Top Trending Niches (Updated)

Are you launching your dream Shopify store? Hold on before you get lost in theme options! Choosing the best free theme on Shopify can feel overwhelming. But what if you could unlock a treasure trove of expertly curated themes designed to perfectly match your industry and ignite your brand’s potential?


Dive into our updated list of the top 10+ free Shopify themes crafted for various industries. Get ready to transform your store’s look and feel, and watch your sales take flight!

Best free theme on Shopify: Top 10+ for every industry (On Updated)

Overview

First up, let’s meet Trade, a robust, free Shopify theme crafted for wholesale stores and large catalog businesses. Its professional, timeless design is optimized for high-volume stores, allowing you to display extensive product lines efficiently. With advanced B2B features like volume pricing, quantity rules, and flexible layouts, Trade ensures your wholesale customers enjoy a seamless experience. 

Reviews (17) 41% positive

User Review

Luxaro
Luxaro @Luxaro
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I just started using shopify again a few weeks ago and this theme is perfect for me. Interesting and modern design and a lot of cool features, very easy to use, highly recommend!
Hi-Tec Intervention
Hi-Tec Intervention@Hi-Tec Intervention
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App is clean and great for large catalogs.
Emu Therapy
Emu Therapy@Emu Therapy
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I liked the look of the theme, and I was able to do a lot with it to make it our own. However, when it came to launch I realized that the product pages show a quantity of 1, but there is no item in the cart. You can increase the quantity to 2 and 2 items will be added to the cart, and then you can reduce the quantity to 1 and the cart is adjusted to match.
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Key Features

  • Bulk Pricing & Volume Rules: Allows merchants to set up wholesale pricing based on quantity tiers, perfect for incentivizing larger orders.
  • Advanced Customization Options: Customize the layout and design to fit your brand’s needs without touching any code.
  • Optimized for High-Volume Transactions: The layout is designed to manage a high volume of transactions, making it suitable for large catalogs and businesses with many SKUs.
  • B2B Tools for Shopify Plus: Integrate easily with Shopify Plus to enhance your B2B operations, including special pricing for logged-in customers.
  • Merchandising Options: Product videos, image zoom, high-resolution galleries, and color swatches ensure your products look their best.

Pros and Cons

Pros
Cons
  • Advanced B2B features like bulk pricing
  • Easy customization options
  • Optimized for high-traffic and large catalogs
  • Some reported bugs with inventory tracking
  • Limited positive reviews for customer service

Best for B2B & Wholesele Stores

Trade is ideal for wholesale businesses, large-volume retailers, and B2B stores looking for an easy-to-customize solution with advanced wholesale features. It’s particularly suited for Shopify Plus merchants looking to scale their operations while offering custom pricing and ordering features to their customers.

Shopify theme for general store, Best free theme on Shopify
Refresh: Best Free Shopify Theme for General Store

Overview

Refresh is a breath of fresh air for general stores that is totally free and launched by Shopify. Exuding a clean, modern aesthetic, this theme is perfect for showcasing a variety of products. With user-friendly navigation and stunning visuals, your products will be the focal point.
 
Focusing on brand storytelling, the Refresh theme allows you to weave your unique narrative and connect with customers on a deeper level. Praised for its ease of use and flexibility, the theme stands out as a great choice for both beginners and experienced store owners.

Reviews (32) 31% positive

User Review

Jane Harbison Design
Jane Harbison Design@Jane Harbison Design
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I find this theme easy to use and modify. I haven’t had any problems with adding apps to it or it displaying how I anticipated it to.
MedFare
MedFare@medfare
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My pages are not displaying the nesting menu - instead it had the page header and that is all. My pricing app integration is not working.
Coast and Valley Overland
Coast and Valley Overland@Coast and Valley Overland
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Seems to work fine for a small clean shop
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Key Features

  • Clean and modern design: This creates a professional and inviting shopping experience.
  • Customizable sections: Tailor the layout to highlight your most important products and brand story. (e.g., Hero image, featured collections, testimonials)
  • High-quality product images: Showcase your products in their best light.
  • Storytelling capabilities: Share your brand’s unique voice and connect with customers.
  • Built-in blog: Create a blog to share industry news, product updates, and stories that connect with your audience.
  • Mega menus: Organize your product categories clearly and make navigation easy for your customers.

Pros and Cons

Pros
Cons
  • Easy to use and modify
  • Clean and modern aesthetic design
  • Works well for small stores
  • Occasional bugs in displaying 
  • Customization limitations

Best for Stores with Diverse Product Range

This theme shines for general stores with a diverse product range. You prioritize clean aesthetics, user-friendly navigation, and brand storytelling capabilities, Refresh is a fantastic free option to elevate your store. We also recommend using the Refresh theme for these industries:

  • Electronics
  • Home Goods & Furnishings
  • Sports & Outdoors
  • Toys & Games
  • Health & Beauty

Download Best Free Shopify Themes

Explore and download 10+ best free Shopify themes from third-party providers.

Overview

Ride is a dynamic and modern theme crafted for sports and fitness stores. It features bold typography and a sleek, dark aesthetic that highlights your sporting goods in an engaging way. The theme’s flexible layout and unique page templates allow brands to showcase not just products but also teams and stories, catering to a visually driven shopping experience.

Reviews (13) 23% positive

User Review

Aura Oasis
Aura Oasis @Aura Oasis
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Is crashing when i try add a custom liquid codes
My Store
My Store@My Store
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The default sections at the front page of my website won't go away and there's no where to edit or remove them. It is default text and pics of folded cloths clip art. When I view my website in the customization section it looks normal but when I view my website the default section is there. HELP
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Key Features

  • Bold Design: Dark backgrounds with contrasting accent colors highlight sports products.
  • Customizable Layouts: Asymmetrical layouts and flexible page templates allow for creative product displays.
  • Visual Storytelling: Ideal for brands emphasizing imagery and longer-form content.
  • Quick Setup: Minimal setup steps for faster store launch.
  • Advanced Customization: Adjust visuals without touching code.

Pros and Cons

Pros
Cons
  • Visually striking and unique design, optimized for sports products
  • Great for showcasing brand storytelling
  • Easy, fast setup with pre-built templates
  • Mixed reviews on performance, especially with apps
  • Crashes reported when using custom liquid code
  • Limited built-in features compared to other themes

Best for Sport Stores

Sports and fitness brands that need a high-impact, visually rich theme to display products and connect with customers through storytelling.
shopify theme review, Best free theme on Shopify
Colorblock: Best Shopify Theme for Clothing Stores

Overview

Next, let’s turn up the vibrancy with Colorblock, the Shopify theme for clothing store. The theme exudes a bold, energetic atmosphere that pops with color to emphasize your latest fashion collection. Colorblock is a super eyecatching theme, designed to showcase your clothing and accessories stylishly and engagingly.

Reviews (3) 33% positive

User Review

NiZED
NiZED@NiZED
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I love it! Its a good theme for Merchandise
My Store
My Store@My Store
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The default sections at the front page of my website won't go away and there's no where to edit or remove them. It is default text and pics of folded cloths clip art. When I view my website in the customization section it looks normal but when I view my website the default section is there. HELP
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Key Features:

  • High-Quality Image Focus: Large product images take center stage, allowing your clothes and accessories to steal the show.
  • Collection Layouts: Showcase your latest collections or curated looks with ease using pre-designed layouts.
  • Zoom Functionality: Allow customers to get a closer look at the details and quality of your clothing with Zoom functionality.
  • Customer Reviews & Testimonials: Incorporate customer reviews and testimonials directly into your product pages to build trust and social proof.

Pros and Cons:

Pros
Cons
  • Eye-catching design
  • Designed for large catalogs
  • Bold designs may not suit all brands.
  • Unsuitable for smaller inventories.
  • Limited customization

Best for Fashion Stores

Prioritized on stunning visuals, collection layouts, and customer engagement features, Colorblock is perfect for
  • Fashion Retailers: Perfect for showcasing apparel, from high fashion to streetwear, with its stylish and contemporary design
  • Accessory Shops: Can also be used effectively by stores specializing in fashion accessories like jewelry, bags, and shoes.
shopify theme review, Best free theme on Shopify
Origin: Best Choice for Single Product Stores

Overview

Presented by Shopify, the Origin theme is a free and elegantly crafted option tailored for entrepreneurs dedicated to selling a single, unique product. The theme boasts a sense of focus and sophistication, perfect for highlighting the unique qualities of your one-of-a-kind product.

Reviews (13) 23% positive

User Review

Quantum Wire
Quantum Wire@Quantum Wire
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so far good, I found this theme really useful for my single product store. And I will need to dig more to comment on performance and other aspects of this store. I have few questions to the maintainers, first is that how would I remove or hide search icon on the header? secondly I would like to know if this theme support customer accounts ? However I see testimonials section.
Elena Masi
Elena Masi@Elena Masi
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Nice, but makes my product images/thumbnails blurry on collection pages (even when the image is clear when you open the product page)
Dale Crossley Art
Dale Crossley Art@Dale Crossley Art
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I love the overall simplistic style and setup of the theme but have one issue, I can't get any translator app to work with the checkout? The language selector appears everywhere else but it doesn't work on the checkout for some reason smh. If it wasn't for that issue I'd be completely happy with this theme. It's still a good theme but if you sell internationally I wouldn't recommend it tbh
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Key Features

  • Laser Focus on Product: High-quality image support and a minimalist design ensure all eyes are on your product.
  • Storytelling Capabilities: Built-in text boxes and image galleries allow you to weave a captivating story around your product’s origin, purpose, and value.
  • Video Support: Showcase your product in action or add a behind-the-scenes video to engage potential buyers further.
  • Conversion Tools: Built-in features like promo banners and recommended products help turn visitors into buyers.

Pros and Cons

Pros
Cons
  • Clean & Simple Design, well-suited for single product
  • Easy to Use
  • Mobile-Friendly
  • Occasional bugs with blurry product images
  • Limited home page customization options.
 

Best for Focused on Storytelling Stores

With its focus on minimalism, product storytelling, and clear calls to action, Origin is a great choice for:
  • Single Product Brands: Tailored for businesses that focus on a single flagship product or a very limited range of items.
  • Innovative Gadgets: Great for tech startups or inventors looking to market a new gadget with a focused narrative.
  • Specialty Items: Suitable for niche products that require detailed storytelling and focused customer attention.
shopify theme review, Best free theme on Shopify

Overview

Crave is designed for brands that want to stand out with bold, eye-catching designs. Optimized for mobile users, this theme’s vibrant colors, dynamic checkout, and flexibility are perfect for creating a fun and playful shopping experience, especially for younger or on-the-go audiences.

Reviews (28) 43% positive

User Review

Pink Power
Pink Power@Pink Power
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I really like this theme, however it would be great if in the next update you could implement the option of having more than one variant picture for each variant of a product! 🙂
Candice Gilmer Books
Candice Gilmer Books@Candice Gilmer Books
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I have loved this theme since I first started using it. It's smooth and it works great for my author website, allowing readers to buy direct from me. I enjoy having multiple color schemes, and I haven't had any issues with it. My only request is the ability to have all available products shown on one page. It increased in the 14.0 update, so I'm hoping this feature will come soon.
The Microfryer Store
The Microfryer Store@The Microfryer Store
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The "opening soon" email signup on the password-protected page does not work. I have contacted support 5 times in the last 5 days and nobody appears capable of fixing this very simple problem. UPDATE: the form finally started working after I cleared my cache. But I think the engineers changed something because the form hadn't worked on a 2nd laptop or my phone either. More to say but out of spa
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Key Features 

  • Playful Aesthetic: Bright colors and shadows for a distinct, fun feel
  • Mobile Optimization: Built for smooth mobile shopping with dynamic checkout options
  • Visual Merchandising: Product videos, high-resolution images, and color swatches

Pros and Cons

Pros
Cons
  • Vibrant design that grabs attention
  • Smooth mobile experience
  • Minimal setup for fast launch
  • Limitations in variant images
  • Issues with certain product display functionalities

Best for Food & Beverage Stores

Brands targeting younger audiences or those focused on playful aesthetics. Great for fashion, beauty, lifestyle products, food & beverage and other creative industries that prioritize mobile shopping.
shopify theme review, Best free theme on Shopify
Spotlight: Best Free Option for Dropshipping

Overview

While Origin thrives on minimalism, some stores require a touch more pizzazz. Spotlight stands out as a great option, being a free Shopify theme designed to grab attention and maintain customer interest in your products. This theme boasts a bold aesthetic focusing on high-quality visuals, perfect for creating a dynamic shopping experience.

Reviews (28) 43% positive

User Review

The Crappie Tube Store
The Crappie Tube Store@The Crappie Tube Store
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Really easy and simple to use, I like it! one problem is, I'm unable to add more than 3 menu items. when I create more menu items it loads all products on the pages and no way to remove them without it removing the items from the other page. If I could add more menu items this theme would be perfect for my small business.
Riciclone Smartphone - Vendita acquisto e riparazione smartphone, tablet, notebook usati
Riciclone Smartphone - Vendita acquisto e riparazione smartphone, tablet, notebook usati@Riciclone Smartphone - Vendita acquisto e riparazione smartphone, tablet, notebook usati
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The theme is nice and clean. However I don't understand how to set Search & Discovery app on the filtering options of the collections page. UPDATE: I did it. I confirm the good review!
Umai Clothing
Umai Clothing@Umai Clothing
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For a free theme there is not much to complain about. They release updates frequently as well. There are a few things that need to be added such as adding announcement bars and allowing the option to choose both a desktop and mobile version of images for things such as the slide show. I have paid for a few hundred dollar themes the past few years and I end up using the free theme from Shopify!
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Key Features

  • Visually Captivating Design: Large, high-resolution product images take center stage alongside bold colors and clear calls to action.
  • Featured Collections & Products: Showcase your best-selling or new arrival dropship items with ease using pre-designed sections.
  • Product Discovery: Enhanced search, mega menu, product filtering and sorting, and sticky header to improve navigation and product findability.
  • Quick Setup: Minimal setup steps are required, allowing for a rapid launch of your store.
  • Advanced Customization Options: Offers flexibility in design and customization settings without the need for coding skills

Pros and Cons

Pros
Cons
  • Simple & Easy to Use
  • Frequently updated with new features.
  • Offers many options and features of paid themes
  • Occasional Bugs with color scheme
  • Mega menus limited control
  • Limited Customization
 

Best for Shopify Dropshipping Stores

Spotlight is best suited for dropshipping stores that require a quick and easy setup without compromising on the ability to showcase products attractively. It’s ideal for:
  • Dropshipping Stores: Designed with dropshippers in mind, Spotlight is perfect for showcasing a curated selection of products from various suppliers.
  • Fashion and Accessories: Its clean and modern design works well for online clothing and accessory shops that require a stylish yet functional theme.
  • Home Essentials: Suitable for home goods and essentials, where product variety and quick changes to inventory are common.

8. Publisher:  Shopify Theme for Digital Products

shopify theme review, Best free theme on Shopify
Publisher: Shopify Theme for Digital Products

Overview

Next, let’s move on to the world of digital product themes. We found that the Publisher theme is a great free option. It is a free Shopify theme that embodies an avant-garde aesthetic inspired by the creative spirit of independent studios and publishers. Offering an impressive and progressive design, the theme highlights your digital products effectively in the eyes of customers.

Reviews (1) 100% positive

User Review

Waiting for user review
Waiting for user review
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Key Features

  • Clean & Modern Aesthetic: Designed to showcase images and support brand narratives, making it ideal for digital products that often require visual representation.
  • Multiple Product Layouts: Showcase your ebooks, software, or courses in various layouts to suit your needs.
  • Feature Highlights: Use built-in sections to highlight key features and benefits of your digital products.
  • File Delivery Options: Publisher integrates seamlessly with Shopify’s built-in file delivery system, ensuring your customers receive their downloads securely.
  • Blog Integration: A built-in blog allows you to share valuable content, establish yourself as an authority, and potentially drive sales of your digital products.

Pros and Cons

Pros
Cons
  • Visually Appealing
  • SEO Friendly
  • Responsive Design
  • Can be complex to set up
  • Require high-resolution images
 

Best for Stores Selling Digital Products

The Publisher’s progressive design and robust feature set make it a fantastic free option for:
  • Digital Product Showcase: The theme’s design emphasizes visual storytelling, which is perfect for presenting digital products in an engaging way.
  • Content Focus: The Publisher theme’s layout is designed to put content at the forefront, which is essential for sellers of ebooks, courses, and artistic products.
Sense: Best Free Theme on Shopify for Beauty Products, Best free theme on Shopify
Sense: Free Option for Beauty Product Stores

Overview

Sense is another free theme presented that offers an energizing and fresh design, perfect for beauty products. With its soft gradients and curved elements, the Sense theme creates a soothing and inviting atmosphere, gently guiding buyers through your store, and enhancing the shopping experience with a bright and clean aesthetic.

Reviews (61) 38% positive

User Review

Natural y Mágica
Natural y Mágica@Natural y Mágica
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Great theme, works perfectly for me. I just wish the collections section could be expanded to more than 15 collections.
Shaman Luna
Shaman Luna@Shaman Luna
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I love this theme!! I just have a question. Can I integrate it with mailchimp? because I have this "subscribe and get a 10% off" pop-up with mailchimp, and also as a suscribe form at the end of the Home Page. but i don't know how to install it since it tells me that it is not compatible
Bradnonstore1
Bradnonstore1@Bradnonstore1
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color scheme makes me stress so much cant change background to white
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Key Features

  • Enhanced Product Understanding: Comprehensive product descriptions, testimonials, and videos help establish trust and educate customers.
  • Customer Reviews & Testimonials: Build trust and social proof by incorporating customer reviews directly into your product pages.
  • Merchandising: It supports high-resolution images, image galleries, rollovers, zooms, lookbooks, product videos, and more to effectively showcase beauty products.
  • Product Discovery: Enhanced search, mega menu, product filtering and sorting, and sticky header to improve navigation and product findability.

Pros and Cons

Pros
Cons
  • Fresh and Bright Design
  • Enhanced Product Understanding with product descriptions, testimonials, and videos
  • Quick Setup
  • Limited Customization
  • Low page loading speed when adding high-resolution images

Best for Beauty Stores

The Sense theme is best suited for eCommerce stores that require a vibrant and modern aesthetic, with a strong emphasis on detailed product information and visual storytelling. Here are some types of businesses and products that would benefit from using the Sense theme:
 
  • Beauty and Cosmetics: The extensive product detail layouts are perfect for showcasing the benefits and ingredients of beauty products, as well as tutorials and application videos.
  • Health and Wellness: Highlights the efficacy and testimonials for wellness products.
  • Fashion and Apparel: Offers high-resolution galleries for clothing collections.
  • Home Goods and Decor: Emphasizes design and functionality with detailed imagery.
Dawn: Best Free Shopify Theme for Jewelry Stores, Best free theme on Shopify
Dawn: Best Free Shopify Theme for Jewelry Stores

Overview

Dawn is a free Shopify theme that offers a minimalist approach, allowing jewelry products to take center stage with its chic and clean design. The theme is crafted to highlight the elegance and detail of jewelry pieces through large, crisp imagery and simplified fonts, focusing the buyer’s attention on the beauty and craftsmanship of the products.

Reviews (195) 33% positive

User Review

Parlor Dice
Parlor Dice@Parlor Dice
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I like the layout of this theme, but it seems incredibly inefficiently coded. I ran a few free SEO and optimization tests and it got really bad scores. I've been quoted around $400 to fix things, which is frustrating since those fixes would go away if I update my theme in the future. I'm happy to provide links to the backend issues if the team working on the theme simply hasn't known about those.
Light City Central
Light City Central@Light City Central
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Love this theme, so simple and so easy to use!
Nue Age
Nue Age@Nue Age
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a lot of missing things , i tried to add a featured image , tha't only visivle for mobile , and i can't do thar , even when i tried to modify the code , it displays it on mobile and leaves an empty space in pc and tablets
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Key Features

  • Chic and Minimalist Design: Large imagery and crisp lines create a luxurious backdrop for jewelry items.
  • Media-Forward Product Pages: Showcase your jewelry with large media displays, allowing customers to see the intricate details and get a sense of the product’s quality.
  • Quick Setup: Minimal setup steps for a swift launch, making it easy for jewelers to start selling online.
  • Product Storytelling: Built-in text boxes and image galleries allow you to weave a captivating story around the inspiration, materials, and artistry behind your jewelry.

Pros and Cons

Pros
Cons
  • Mobile-First Design
  • Flexible & Customizable (for a free theme)
  • Performance-Focused
  • SEO Friendly
  • Supports Online Store 2.0 Features
  • Learning Curve for Customization
  • Potential Performance Issues with Apps
  • Occasional bugs
 

Best for Fashion & Accessories Stores Shopify Stores

The Dawn theme on Shopify is best for various niches, particularly those that benefit from a clean, modern, and minimalistic design. It’s well-suited for:
  • Jewelry and Accessories: The theme’s focus on imagery highlights the detail and craftsmanship of jewelry pieces.
  • Fashion and Apparel: Its sleek layout showcases clothing and accessories effectively, especially for high-end fashion.
  • Beauty and Skincare: The theme supports high-quality images, ideal for beauty products.
shopify theme review, Best free theme on Shopify
Taste: Impressive Theme for Food Stores

Overview

Taste is a theme designed to showcase a clean and inviting aesthetic that showcases your delicious products in a way that’s both informative and visually captivating. Utilizing bold typography and high-contrast colors, the theme creates a strong visual impact. Simultaneously, the clean and spacious layout ensures the focus remains on the food products

Reviews (6) 50% positive

User Review

AERA
AERA@AERA
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I am totally satisfied with this theme. Well matched with black-white colouring, anonymous-pro font looks artistic and mobile responsive. I am using at my website https://areaberlin.com, check and see the results. Reply from Shopify Nov 17, 2023
Bath Culture House Ltd.
Bath Culture House Ltd.@Bath Culture House Ltd.
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Easy to use, lots of options, nice layouts. I find it frustrating though that there is no 'delivery instructions' box that I can enable in the checkout section. It's not built into the theme. This is extremely important to us - we send perishable food items out and need to make it easy for customers to leave notes re: safe place for leaving packages
Better Coffee Club
Better Coffee Club@Better Coffee Club
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Fantastic theme with more features than you might need. Easy to modify and looks great! Could use some more flexibility with how videos appear on the page. Parallax options for blocks/photos would also be nice.
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Key Features

  • Bold and Appetizing Design: A design that highlights specialty food products with bold headlines and a high-contrast color palette.
  • Showcase Product Quality: Larger product cards, specialty product highlights, and bespoke FAQs help buyers make informed decisions.
  • Flexible Design and Customization: Update the theme’s layout and styling to match your brand vision easily.
  • Editorial Content: Optimized for longer-form text sections to support brand storytelling.
  • Visual Storytelling: Designed to showcase images and support visual brand storytelling.

Pros and Cons 

Pros
Cons
  • Foodie-Focused Design
  • Easy to Use
  • Built-in Features: product reviews, recommendations, and mega menus
  • Limited Design Flexibility
  • Adding multiple apps may affect site performance
 

Best for Food Stores

With its focus on stunning food visuals, clear menus, ingredient transparency, and customer engagement features, the Taste theme is a great choice for food-related businesses. It’s an excellent choice for:
  • Specialty Food Stores: Ideal for showcasing gourmet, artisanal, or niche food products.
  • Restaurants and Cafes: Can be used to present menus and promote dining experiences.
  • Bakeries and Confectioneries: Perfect for displaying baked goods and sweet treats with high-quality images.
free theme for artists, studios, Best free theme on Shopify
Studio: Best Free Choice for Artists

Overview

Move to the realm of themes for independent artists or art studios. We found a perfect fit-free theme for you presented by Shopify: Studio. The theme offers a sophisticated and artistic atmosphere, perfect for creating a branded image that resonates with art lovers.

User Review

Colyon
Colyon@Colyon
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Hi, I like the theme, and I appreciate the work you've put into this. I just realized in the feature list that there is supposedly a FAQ page feature and Reviews, how do I add those? Currently, I'm using third-party apps for those, but would rather use the in-built features if possible, as I'm currently trying to cut down on apps.
Wyld Fragrance
Wyld Fragrance@Wyld Fragrance
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This theme could be good, but it has one major issue. Often the images you upload show up blurry, no matter how high resolution they are. I'm really surprised this is the case and has not been fixed yet. It happens with all images in 'image with text' blocks, in the 'collage' blocks, and when using the 'multirow' blocks. Hope this can be fixed soon.
Ashland Gallery Association
Ashland Gallery Association @Ashland Gallery Association
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I love this theme! I tried a TON of paid themes before settling on this one. I paid a guy on Fiverr $150 to create a custom section for pulling blog posts by tag, which should absolutely be a standard option in the blog posts section. Also, a way to choose to open a button link in a new window... seems silly not to include that option. Maybe next update!
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Key Features

  • Art-Centric Design: Tailored to display art pieces with colorful accents and stylish typography.
  • Collection-Based Navigation: Navigate through collections easily, with features like creator filters and featured collections for galleries and new arrivals.
  • Artist Profiles: Create profiles for artists to add a personal touch and connect with collectors.
  • Flexible Design and Customization: Update the theme’s layout and styling to match your brand vision.
  • Editorial Content: Optimized for longer-form text sections to support brand storytelling.

Pros and Cons

Pros
Cons
  • Beginner-Friendly
  • Well-structured for content marketing.
  • Continuous Updates
  • High-resolution images appear blurry
  • Feature Limitations
  • Occasional issues with Browser Compatibility, particularly with Safari

 

Best for Bloggers

The Studio theme, with its stylish blog layout, focuses on visual storytelling, particularly well-suited for:
  • Art Galleries and Artists: The theme’s layout can effectively present artwork and exhibitions.
  • Fashion and Lifestyle Brands: Its sophisticated design is perfect for showcasing apparel and lifestyle products.
  • Home Decor and Furniture: The Studio’s clean lines and spacing highlight home goods and interior design items.
  • Photography and Portfolios: Its visual focus makes it great for photographers to display their work.
craft theme is for craftsman, Best free theme on Shopify

Overview

If you are looking for a warm and inviting aesthetic theme that beautifully highlights your handcrafted goods, from delicate knitted scarves to intricately carved wooden toys, the Craft theme is made for you. It is designed with a subtle yet refined aesthetic, generous spacing, and elegant typography, making it an ideal backdrop for showcasing handcrafted goods and artisanal products.

Reviews (22) 59% positive

User Review

ZCBuildingSupply
ZCBuildingSupply@ZCBuildingSupply
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I love how clean it looks and how easy to use. However, when I start to build a collection page, all the other collection pages showed the same page. I can't customize other pages.
GRAIN
GRAIN@GRAIN
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I really like this theme. It's well designed and will leave a great review once this bug is fixed :)... I'm facing a bug whereby the 'Solid Button Background' and 'Outline Button' elements of my colour scheme isn't connecting to the Product Grid. On the Product Grid, I'm stuck with a light coloured outline button and can't change it to be solid / change the colour. Please can you look into it?
DebbyDrago
DebbyDrago@DebbyDrago
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This is a great theme to start with. I honestly can't wait to have the 'image banner' become a 'media banner' not limited to still images. I need to be able to insert a video background. We are in 2023 goddamnit 🤞. Do that change please and it will become the best theme ever 😍.
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Key Features

  • Honest and Authentic Design: A subtle design that emphasizes the quality and uniqueness of handcrafted goods.
  • Elevated Storytelling: Sections and templates are designed for rich and compelling narratives, allowing crafters to tell the story behind their creations.
  • Quick Setup: Minimal setup steps for a swift launch, making it easy for craft stores to start selling online.
  • Visual Storytelling: Designed to showcase images and support visual brand storytelling.

Pros and Cons

Pros
Cons
  • Clean layout with a warm aesthetic
  • Merchandising Features: high-resolution images, image galleries, lookbooks, product videos
  • Visual Storytelling
  • Limited Customization
  • Adding multiple apps may affect site performance

Best for Crafts Stores

With its focus on warm aesthetics, product storytelling, and maker storytelling introductions, Craft is a great choice for showcasing your unique creations and turning your online store into a haven for craft enthusiasts. It’s an excellent choice for:
  • Handcrafted Jewelry: The theme’s aesthetic complements the unique qualities of handmade jewelry.
  • Artisanal Home Goods: Perfect for showcasing one-of-a-kind home decor items.
  • Boutique Craft Shops: Ideal for small businesses that sell various crafted items.
  • DIY and Craft Supplies: The theme can neatly organize and display various crafting materials.
  • Custom and Bespoke Products: Craft’s storytelling focus helps sell products with a personal touch

😄 Explore fast loading Shopify themes for your online stores

Free Shopify Themes: Pros and Cons

Shopify offers a range of free themes that are tempting for new entrepreneurs. While they can be a great starting point, weighing their pros and cons is important to determine if they fit your business.
 
Pros
Cons
  • Cost-Effective: Ideal for businesses with tight budgets, as no financial investment is required.
  • Ease of Setup: User-friendly and quick to launch, perfect for beginners.
  • Shopify Support: Access to Shopify’s customer support for troubleshooting.
  • Regular Updates: Shopify updates free themes to ensure security and compatibility.
  • Responsive Design: Optimized for a good shopping experience on desktop and mobile devices.
  • Limited Customization: Fewer options to personalize the look and feel of your store.
  • Basic Features: Essential functions are covered, but advanced features may be missing.
  • Commonality: Your store is likely to look similar to others.
  • Slower Innovation: New features may not be added as quickly as in premium themes.
  • Over-Reliance on Apps: You might need additional apps for more functionality, which can affect site performance and increase costs.

Where to Download Free Shopify Themes?

 

There are two options for downloading free Shopify themes:
 
  • Shopify Theme Store: The primary source for free and premium themes that are fully compatible with Shopify. You can find a selection of free themes by filtering for price on the Shopify Theme Store website.
  • Third-Party Theme Developers: Various independent developers and agencies create Shopify themes. Some offer free themes as a way to showcase their work or provide a basic version of their premium themes. For example,

    • Theme Forest: Part of the Envato Market, ThemeForest offers a wide range of Shopify themes, including some free options. It’s a popular choice for finding high-quality themes.
    • TemplateMonster: This marketplace provides a variety of website templates and themes, including free Shopify themes from various developers.
    • Creative Market: Creative Market is a platform for handcrafted design content from independent creators, and you can occasionally find free Shopify themes among their offerings.
    • Behance: While Behance is primarily a portfolio website, some designers showcase their Shopify themes and offer free downloads or links to where you can get them.
    • GitHub: Some developers may share their Shopify themes for free on GitHub. It’s a great place to find open-source options, though you’ll need some technical knowledge to implement them.

How to Customize Your Best Free Theme on Shopify

 

You want to personalize it and make it uniquely for your stores. Here’s a roadmap to customizing your free Shopify theme and infusing it with your brand identity:
 
  1. Customize: In the Shopify admin, go to ‘Online Store’ > ‘Themes,’ and click ‘Customize’ on your theme.
  2. Adjust Sections: Modify sections like headers, footers, and product pages by adding, removing, or rearranging elements.
  3. Change Settings: Update fonts, colors, and layout to match your brand’s style.
  4. Update Content: Add your own images, text, and media to reflect your products and brand.
  5. Mobile Optimization: Ensure the theme looks good and functions well on mobile devices.
  6. Preview and Publish: Preview your changes and, when ready, publish your theme.
  7. Test Your Site: Check all functionalities, including navigation and checkout, to ensure a smooth user experience.
Keep the customization user-friendly and aligned with your brand identity. If you need more complex changes, consider contacting a professional for help.

The Final Thought

In conclusion, thanks for joining us on this exploration of the best free Shopify themes! We hope this guide empowers you to launch your online store and showcase your amazing products. Don’t wait – dive into the Shopify Theme Store and find the perfect theme to kickstart your ecommerce journey!

FAQs

  1. Visit the Shopify Theme Store at https://themes.shopify.com/
  2. Use the ‘Price’ filter to select ‘Free.’
  3. Browse through the collection of free themes and select one that suits your store.
  • After selecting a free theme from the Shopify Theme Store, click ‘Add theme’ or ‘Start with this theme.’
  • The theme will be added to your Shopify admin under ‘Online Store’ > ‘Themes.’
  • If you have a theme file on your computer, go to ‘Themes’, click ‘Upload theme’, and select the file to upload it.

The number of free templates offered by Shopify can vary as the company periodically updates its theme store. To get the current count, visit the Shopify Theme Store and filter by ‘Free’ to see the latest selection of free themes available.

  • Navigate to ‘Online Store’ > ‘Themes’ in your Shopify admin.
  • Click ‘Actions’ > ‘Edit code’ on the theme with the template you want to delete.
  • In the ‘Templates’ folder, find the template you wish to remove.
  • Click on the template to open it, then click the ‘Delete this template’ button or the trash can icon.

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