8 Best Ideas to Delivery Shipping Info for Ecommerce Stores
Remember that time you ordered a gift online and it arrived… a week after the holiday? Don’t let your customers experience that holiday horror show. Clear shipping information is the key to a smooth and stress-free holiday shopping experience.
In our last post, we talked about gift finders. Now, let’s talk logistics. Because let’s face it, shipping can make or break the holiday season. OK, here are 8 effective strategies to optimize your holiday shipping information and set your store apart from the competition.
- Shipping Cutoff Modal from Promo Strip
- Rotating Inclusive Holiday Cutoff Dates
- “Get it by [Date]” Filter in Product Lists
- Add Shipping Insurance Option to Cart Page
- In-Grid Shipping Info Banners
- Anchor Link to Delivery Details on PDPs
- Clear Estimated Arrival Dates on PDPs
- “Get it by [Date]” Countdown Timer on PDPs
💁 Read the whole series of 25 Best Holiday Sales Promotion Ideas:
Your Customers Need a Clear Shipping Info Than You Think 💁
Imagine this: It’s the peak of the holiday season. Your customers are frantically searching for the perfect gifts. They’ve added items to their cart, ready to check out. But then, a wave of uncertainty washes over them. When will their order arrive? Will it make it in time for Christmas?
Transparent shipping information does more than just inform; it builds trust. Studies show that up to 40% of consumers consider purchasing more to meet free shipping threshold, with 50% of shoppers abandoning carts due to unexpected shipping costs or delays (Source: WorldMetrics.org). Having prominent, upfront shipping details helps customers make purchasing decisions quickly and confidently, especially for last-minute gifts.
So, don’t underestimate the power of clear shipping information. It’s a small detail with a big impact. By investing in this area, you’re investing in customer satisfaction and long-term loyalty.
In the following sections, we’ll look at eight strategies used by top brands to effectively communicate shipping details during the holiday season.
8 Best Examples of Delivery Shinping Info by Top Brands
#1 Shipping Cutoff Modal from Promo Strip
During high-stakes holiday periods like Black Friday, Cyber Monday (BFCM), and Christmas, customers are on a time-sensitive mission to ensure gifts arrive by December 24. Displaying clear shipping cutoffs upfront in an eye-catching promo strip is to ease customer concerns and reduce cart abandonment.
Let’s take a look at our today’s example. Backcountry effectively used this strategy by linking its announcement bar to a shipping cutoff modal that provided detailed delivery information and included a “Gift Finder” CTA to help last-minute shoppers.
👉 Where to Place: Display the promo strip at the top of every page, so it’s always visible as customers browse, no matter where they are on the site.
✅ How to Create Yours Own:
- Design a Clear Promo Message – Use text like “Order by Dec. 18 for Christmas Delivery! See Details.”
- Link to Modal – On-click, open a detailed modal with cutoff dates for different shipping options.
- Add Holiday Shopping CTA – Include a CTA like “Gift Finder” to encourage timely purchases.
🔎 Recommended Best Announcement Bar Apps For Shopify:
- Shopify’s Built-in Announcement Bar – Use Shopify’s built-in feature to create and customize an announcement bar for your holiday shipping message. For setup guidance, refer to our article “6 Steps to Add an Announcement Bar in Shopify Stores (With & Without Apps)” for a step-by-step walkthrough.
- Apps for Enhanced Functionality – For added control, explore apps like Quick Announcement Bar by Hextom or Essential Announcement Bar by Essential Apps, both of which offer advanced customization, scheduling, and targeting options.
#2 Rotating Inclusive Holiday Cutoff Dates
If you have multiple messages to convey on your website, consider using rotating banners that include holiday cutoff dates. This is an effective way to engage a broad audience. It not only acknowledges various celebrations but also clearly communicates deadlines for shoppers who are planning around specific holidays.
For example, DSW used rotating banners with different colors for each holiday, creating visual interest and ensuring that all relevant shipping cutoffs were visible.
👉 Where to Place: Position rotating banners at the top of every page for maximum visibility. These banners should loop seamlessly to ensure all deadlines are displayed prominently throughout the shopping experience.
✅ How to Create Yours Own:
- Different Themes – Use unique colors for each holiday.
- Timed Rotation – Auto-loop banners to showcase each deadline.
- Add Urgency – Include “Order by [Date]” for clear delivery expectations.
🔎 Recommended Best Slider & Rotated Banner Apps for Shopify:
- Seguno Dynamic Banners – Customize rotating banners to engage holiday shoppers, drive urgency, and increase cart value. This tool allows you to add countdowns, free shipping thresholds, and discount tiers, all without coding.
- Yeps Announcement Bar – Ideal for BFCM and holiday campaigns, Yeps offers rotating announcement bars, countdown timers, and email capture features. It also supports geo-targeting and audience segmentation, so you can display the right messages to the right audience.
#3 "Get it by [Date]" Filter in Product Lists
Adding a “Get it by [Date]” filter during the holiday season helps customers instantly identify items that will arrive by Christmas Eve or any holiday, a key feature for last-minute shoppers. Dick’s Sporting Goods uses this approach effectively, placing the filter prominently on both search and category pages.
This feature, tailored for time-sensitive shopping, guides users directly to products they can order with confidence, improving the holiday shopping experience and reducing cart abandonment from shipping concerns.
👉 Where to Place: Search results and category pages, either at the top or in a sidebar for easy access.
✅ How to Create Yours Own:
- Filter by Fulfillment Options: Use inventory data to display products that can ship from local stores or nearby warehouses, ensuring delivery by the holiday.
- Real-Time Inventory Updates: Connect to real-time stock levels across all fulfillment locations to keep the filter accurate.
- Estimated Arrival Tags: Display clear tags like “Arrives by [Date]” for added confidence.
🔎 Recommended Shopify Product Search & Discovery App Apps:
- Smart Product Filter & Search by Globo: This app provides advanced filtering and search capabilities designed to streamline the shopping experience. Using this app, store owners can create a customized “Get it by 12/24” filter that appears as a sidebar or top-of-page option on search and category pages.
#4 Add Shipping Insurance Option to Cart Page
Brand Duradry automatically adds a $0.95 shipping insurance fee at checkout, giving customers an option to protect their orders against loss or damage. This minor upsell can generate substantial revenue, especially at scale. For example, if a store processes 10,000 orders monthly, this $0.95 charge can bring in up to $10,000 in profit. Even with a 70% opt-out rate, the remaining purchases still add a meaningful boost to the bottom line.
During the holiday season, shipping insurance is especially valuable. With increased shipping volume, delays and lost packages are more likely. Offering an insurance option reassures customers that their holiday gifts are protected, enhancing trust and reducing potential frustration.
👉 Where to Place: On the cart or checkout page, ideally within the summary section where order details and costs are displayed. Placing it here ensures customers see the option as they review their total costs, making it a natural addition to their purchase.
✅ How to Create Yours Own:
- Default Selection: Pre-select the insurance option to increase opt-ins.
- Clear Messaging: Explain the benefits, particularly the peace of mind around holiday orders.
- Monitor Opt-Out Rates: Track performance to ensure it resonates with customers.
🔎 Recommended Shopify Shipping Protection Apps:
- Insureful: Shipping Protection – This app allows you to add automatic, low-cost shipping insurance to the checkout process, giving customers peace of mind while providing stores with an easy revenue boost.
#5 In-Grid Shipping Info Banners
Adding in-grid shipping information banners is an effective way to provide customers with immediate access to delivery details without the need for extra clicks or page transitions. This strategy, exemplified by Victoria’s Secret, places shipping information directly within product grids, making the shopping experience more seamless and convenient, especially during the high-stakes holiday season when shipping deadlines are critical.
👉 Where to Place: For best results, these banners should be integrated directly within the product grids on category, search, and collection pages. Positioning delivery information in these areas gives customers immediate visibility into shipping timelines.
✅ How to Create Yours Own:
- Use concise phrases like “Arrives by [Date]” and employ high-contrast colors to ensure the banners stand out.
- Tools like page builders offer drag-and-drop customization, mobile-friendly templates, and built-in conversion boosters (e.g., countdowns) for creating effective, branded in-grid banners.
🔎 Recommended Shopify Page Builder App:
#6 Anchor Link to Delivery Details on PDPs
Let’s go onto optimize the product detail page. An anchor link to delivery information on the PDP can simplify access to this critical detail, streamlining the shopping experience and minimizing frustration.
Marks and Spencer, for example, has a “Christmas delivery” banner at the top of its PDPs that, when clicked, instantly scrolls the page to the Delivery tab without requiring a full page reload. This approach keeps the shopping experience smooth and fast, allowing customers to see key delivery information without extra navigation steps.
👉 Where to Place: On the top banner of your product detail pages (PDPs)
✅ How to Create Yours Own:
- Add a prominent, seasonal “Holiday Delivery” banner at the top of each PDP, with clear contrast for visibility.
- Add a top banner on your product detail pag
- Link the banner directly to the “Delivery” tab using an anchor, enabling quick scrolling without a page reload.
- Organize tab content to include shipping deadlines, options, and estimated delivery dates for easy access.
🔎 Recommended Apps to Create Jump Anchor Link on Shopify:
We consider GemPages Landing Page Builder to be helpful for this requirement too. We have tried to use GemPages to create a jump anchor link and it worked so well. Here’s what this app can help you:
- Allows for easy creation of anchor links and dynamic page elements.
- User-friendly drag-and-drop interface for customizing product detail pages.
- Ideal for quickly updating content during high-traffic periods like the holiday season.
#7 Clear Estimated Arrival Dates on PDPs
Instead of relying on vague shipping estimates—like “3-5 business days”—that require customers to calculate delivery windows manually, showing a clear arrival date builds trust and simplifies the decision-making process. According to a 2023 study by Maergo, 88% of shoppers want estimated delivery dates displayed on PDPs, with 53% saying it’s “very important.” This detail reduces cart abandonment and enhances the holiday shopping experience by removing uncertainties about delivery timing.
This tactic is quite common among top-performing brands. Although it may seem like a small detail, it can significantly impact your operations or e-commerce store. Even if you are a small business, we advise you not to overlook this tactic. Consider the following example:
- Fashion Nova combines the estimated delivery date with a reminder about free shipping, further enhancing the perceived value and convenience for customers. convenience for customers.
👉 Where to Place: Position the estimated arrival date prominently on the PDP. It’s best to use contrasting colors or bold fonts to make this information stand out, ensuring that it’s one of the first details customers see when they view a product.
✅ How to Create Yours Own:
- Use Specific Dates, Not Ranges: Show exact arrival dates (e.g., “Arrives by Dec 24”) to eliminate customer guesswork.
- Incorporate Holiday Cutoff Messages: Highlight deadlines like “Order by Dec 18 for Christmas delivery” to support timely gift planning.
- Adjust for Local Time Zones: Display arrival dates based on each shopper’s time zone for better accuracy.
- Enable Real-Time Updates: Reflect up-to-date delivery estimates by syncing with live inventory and fulfillment options.
🔎 Recommended Best Shopify Estimated delivery Apps:
- Estimated Delivery Date – Plus: This app allows you to customize delivery estimates by product or vendor, supports countdown timers, and adjusts for local time zones.
- ETAs – Estimated Delivery Date: This app provides animated delivery dates across PDPs, cart, checkout, and emails with multi-language and time-zone support.
#8 "Get it by [Date]" Countdown Timer on PDPs
Now, let’s discuss our final idea in today’s article: using countdown timers with “Get it by [Date]” messages on Product Detail Pages (PDPs). These timers create a strong sense of urgency, particularly during the holiday season. They are especially effective for customers who are racing against the clock to ensure their gifts arrive on time.
By clearly displaying the time remaining to place an order for guaranteed delivery, countdown timers help drive conversions and lessen hesitation, especially as shipping cutoffs approach during the holidays. You can get inspiration from these examples:
- Chubbies integrates real-time countdowns with free delivery estimates, offering clarity on shipping cutoffs.
- Missguided uses a bold “get it by tomorrow” countdown to prompt immediate purchases.
👉 Where to Place: Place the countdown timer prominently on each Product Detail Page (PDP). Ideally, it should be near the product description or add-to-cart button so that shoppers can immediately see the urgency and take action without scrolling.
✅ How to Create Yours Own:
- Set Cutoff Times – Define order deadlines for each shipping option (standard, expedited, overnight) based on fulfillment capabilities.
- Add Dynamic Timer – Use a tool like Hextom: Countdown Timer Bar to automatically adjust the timer based on these cutoffs, ensuring it resets daily or weekly as needed.
- Customize Design – Make the timer stand out by using contrasting colors, bold text, and optional animations (e.g., “Order within [X hours] for delivery by [Date]”).
- Target Specific Audiences – Use targeting options to display timers based on location, device, or customer type, enhancing relevance and urgency.
🔎 Recommended Best Shopify Countdown Timer Apps:
- Hextom: Countdown Timer Bar – Offers flexible timer types and advanced targeting by location or customer segment.
- Wizz Flash Sales & Discount – Adds countdowns, stock counters, and badges for flash sales, ideal for time-sensitive promotions.
Get Ready to Drive Holiday Promotion Ideas with Smart Shipping Strategies
Clear, accessible shipping information is essential for a smooth holiday shopping experience. By integrating tools like countdown timers, cutoff banners, and estimated delivery dates, you can reduce cart abandonment and build trust with shoppers. Testing these strategies helps you understand what resonates best with your audience, ensuring a more seamless and satisfying holiday season for both your customers and your store.
Follow our holiday promotion ideas series for more eCommerce tips! Have you tried any of these shipping tactics? What strategies have helped you increase conversions during the holiday season? Let us know in the comments—your insights could inspire other merchants!
