50+ Best Free Shopify Apps in 2024 (All Categories Included)
Starting a Shopify store is an exciting venture, but navigating through over 10,000 apps can be daunting—especially when you’re on a budget. Finding the right free apps is essential for improving functionality, driving conversions, and creating a seamless shopping experience for customers.
In this guide, we’ll highlight the best free Shopify apps that can transform your store by enhancing key areas like marketing, design, customer service, and more. All apps listed are free or offer free plans to help you grow your store without upfront costs.
What to Look for in a Free Shopify App?
Before exploring the best Shopify app free for your store, we want you to know the criteria you need to consider to select an appropriate one. Here are four things you should take a look to:
- Quality and Reliability:
- Developer Reputation: Look for apps from well-known or highly-rated developers.
- Reviews and Ratings: Check user feedback and ratings on the Shopify App Store.
- Functionality and Features:
- Core Features: Ensure the app meets your specific needs.
- Updates and Support: Verify that the app is regularly updated and supported.
- Performance and Compatibility:
- Impact on Store Speed: Test if the app slows down your site.
- Compatibility: Make sure it integrates well with your existing apps and themes.
- Freemium vs. Free Forever:
- Limitations: Understand any limitations of the free plan and potential costs for premium features.
- Upgrade Paths: Be aware of how and when you might need to upgrade to a paid version.
Every store and every field has its requirements. We recommend you try the freemium and test its compatibility with your store. We curated the top 50+ free apps for Shopify based on 9 categories, from store design, marketing, and conversion to fulfilment and reporting. These apps can help you build and run your store to drive more sales and growth, even on a budget.
50+ Best Free Shopify Apps for Store Optimization
Why did we choose the 50 apps in this list? As a Shopify app developer, we researched and found that almost all Shopify merchants prioritize three things:
- Ease of use with a user-friendly interface that requires little to no technical expertise
- Effectiveness in offering essential features that directly impact store performance
- A reliable pricing plan that doesn’t charge absurdly.
These are also the criteria we used to curate this list. Let’s get started.
Best Free Shopify Apps for Marketing & Conversion
Marketing automation is essential for growing a successful store. First and foremost, these apps streamline your promotional efforts, from email marketing to social media campaigns, helping you attract and convert customers efficiently. Additionally, they can automate tasks like abandoned cart recovery and upselling, boosting sales without added manual work.
SnapNoti FOMO Visitor Counter
Enhance social proof and increase conversions with live visitor counters, sales pop-ups, and low stock alerts. The app gamifies the shopping experience to reduce cart abandonment and provides analytics to track performance.
Review: 4.9 ⭐ (24 reviews)
Price: Free
TikTok
Connect with engaged audiences by creating TikTok ad campaigns and syncing your product catalog. The app allows selling through in-feed videos and offers tools for ad performance measurement via TikTok Pixel.
Review: 4.8 ⭐ (23,107 reviews)
Price: Free to install, additional charges may apply
Wizz Flash Sales & Price Edit
Run flash sales and manage bulk price edits easily. The app features countdown timers and flexible pricing strategies to boost seasonal sales while automating price reversion after campaigns.
Review: 4.6 ⭐ (75 reviews)
Price: Free plan available
Facebook & Instagram
Manage your business presence on Facebook and Instagram seamlessly, syncing products for easy promotion and sales. The app provides insights into shop performance and supports targeted advertising.
Review: 4.2 ⭐ (6,634 reviews)
Price: Free to install, additional charges may apply
Shopify Email
Create branded email campaigns quickly with a drag-and-drop editor and AI-generated content suggestions. Automate email sending based on customer behavior to enhance engagement and drive sales.
Review: 4.5 ⭐ (1,802 reviews)
Price: Free to install, additional charges may apply
EcomSend Pop Ups, Email Popups
Grow your email and SMS marketing lists with customizable pop-ups designed for high conversion rates. The app includes gamification elements to attract visitors and convert leads effectively.
Review: 5 ⭐ (9,733 reviews)
Price: Free
Pop Convert ‑ Pop Ups, Banners
Use pop-ups and banners to capture leads and boost sales by collecting emails and phone numbers from visitors. The app features a simple campaign editor for targeted promotions and announcements.
Review: 4.9 ⭐ (10,419 reviews)
Price: Free
The 7 Best Shopify Bundle Apps: An In-Depth Review and Comparison
We’ll compare 7 best bundle apps: key features, pros and cons, pricing, and recommendations tailored to different types of stores.
Top Free Shopify Apps to Increase AOV & Sales
Increasing the average order value (AOV) is a proven way to maximize revenue. For this reason, these apps focus on cross-selling, upselling, and bundling products, encouraging customers to add more items to their cart. Moreover, they provide customized product recommendations, helping shoppers find additional items they love.
BOGO+ | Buy X Get Y Free Gift
Maximize order value with various promotional strategies like buy X get Y offers and free gifts with purchase. The app provides data insights to optimize campaigns while integrating with Shopify discounts.
Review: 4.9 ⭐ (197 reviews)
Price: Free plan available
Upsell App by Essentialwolf
Increase sales through tailored upsell funnels based on customer behavior across multiple stages of the shopping experience, including post-purchase offers and checkout upsells.
Review: 4.9 ⭐ (578 reviews)
Price: Free
SnapBundle: Volume Discount
Create product bundles with tiered discounts and volume pricing strategies to boost sales per transaction while integrating seamlessly with Shopify discount codes for flexibility in promotions.
Review: 4.5 ⭐ (6 reviews)
Price: Free
Shopify Subscriptions
Offer subscription services directly from your store, allowing customers to receive products regularly with options for pausing or skipping orders while managing subscriptions easily through Shopify admin.
Review: 3.1 ⭐ (98 reviews)
Price: Free
Amote: Cart Upsell Cart Drawer
Enhance average order value with AI-driven upselling techniques at checkout, offering multi-tier rewards and product recommendations that motivate customers to complete their purchases.
Review: 4.6 ⭐ (111 reviews)
Price: Free
Fly: Bundles, Upsells & FBT
Fly offers a customizable solution for creating bundles, upsells, and volume discounts. Use fixed or frequently bought together bundles with advanced inventory management. Its highly customizable design options seamlessly integrate into any Shopify store, boosting conversions and
Review: 5.0 ⭐ (31 reviews)
Price: Free
Best Free Shopify Apps for Shopify Store Design
Without a doubt, a professional and user-friendly design is crucial for any store’s success. These design-focused apps allow you to quickly and easily customize your storefront, from themes to product pages, without coding. In particular, they enhance the overall look and feel of your store, providing a seamless shopping experience.
EComposer Landing Page Builder
EComposer helps merchants quickly create stunning pages with a drag-and-drop editor. It supports landing, homepage, product, blog pages, and more. Features include ready-made layouts, add-ons like Ajax Cart and Image Optimizer, and speed-optimized code to enhance performance.
Review: 5.0 ⭐ (4,281 reviews)
Price: Free plan available
GemPages Landing Page Builder
GemPages offers a conversion-focused, AI-powered page builder with 400+ templates. Create sales funnels with post-purchase upsell offers and enjoy fast-loading, mobile-optimized pages to boost conversions effortlessly.
Review: 4.8 ⭐ (4,541 reviews)
Price: Free plan available
Trust Badges Bear
Trust Badges Bear lets you add 300+ customizable trust badges and payment icons to build credibility and boost conversion rates. Use pre-designed badges or request new ones.
Review: 4.9 ⭐ (1,629 reviews)
Price: Free
Section Store: Theme sections
Section Store provides a library of customizable Shopify sections that can be added to any theme. Upgrade your store’s design with ready-to-use sections, without needing expensive developers.
Review: 4.9 ⭐ (845 reviews)
Price: Free to install; additional charges may apply
Puco Sections: Theme Sections
Puco offers 200+ customizable sections and blocks for your Shopify store. Easily add and modify them in your theme editor to enhance your store’s layout.
Review: 5.0 ⭐ (230 reviews)
Price: Free to install, additional charges may apply
Tapita Theme Sections Builder
Tapita provides a library of beautiful, ready-made sections that you can customize directly within the Shopify theme editor, helping to streamline your design process.
Review: 5.0 ⭐ (56 reviews)
Price: Free
Top 7 Best Shopify Wholesale Apps to Boost Your B2B Sales [Review & Compare]
Free Shopify Apps for SEO & Speed Optimization
Furthermore, ranking high on search engines and fast-loading pages are vital for attracting traffic. These SEO and speed optimization apps work behind the scenes to improve your store’s search engine visibility, load times, and overall performance. As a result, they help bring in more organic traffic and reduce bounce rates.
SearchPie SEO & Speed optimize
SearchPie is an all-in-one SEO suite offering SEO audits, speed optimization, and image optimization. Boost search rankings and organic traffic with tools like AI-powered meta tags and schema integration.
Review: 4.9 ⭐ (4,325 reviews)
Price: Free plan available
Avada SEO Speed Image Optimize
Avada helps optimize your SEO with tools like meta tags, sitemap, structured data, and page speed boosters. It also offers a full SEO audit to ensure all aspects of your store are SEO-optimized.
Review: 4.9 ⭐ (7,350 reviews)
Price: Free plan available
SEOAnt ‑ AI SEO Optimizer
SEOAnt optimizes your store’s speed and SEO, providing auto-detection of errors, meta tag generation, and image optimization. It also integrates AI-powered keyword research for enhanced rankings.
Review: 4.8 ⭐ (1,353 reviews)
Price: Free plan available
Tapita: SEO & Speed Optimizer
Tapita boosts your SEO and store speed with advanced tools like an SEO audit, structured data, and bulk optimization of broken links and images. It’s optimized for better conversions and sales.
Review: 4.9 ⭐ (2,850 reviews)
Price: Free to install, additional charges may apply
Essential SEO ‑ AI Blog Post
Essential SEO helps you generate SEO-optimized blog posts in minutes using AI. It supports 13 languages and integrates seamlessly with blog builders to enhance your store’s SEO.
Review: 4.9 ⭐ (137 reviews)
Price: Free
Booster: Page Speed Optimizer
Booster Page Speed Optimizer preloads pages in the background for faster loading times, enhancing the user experience and improving add-to-cart conversion rates.
Review: 4.7 ⭐ (1,300 reviews)
Price: Free
Free Shopify Apps for Customer Support & Experience
Customer service is the backbone of customer retention. On that note, these apps enable live chat, FAQs, and ticketing systems that improve how customers interact with your store. As a result, they can reduce response times, boost satisfaction, and build long-term relationships with your buyers.
Shopify Inbox
Shopify Inbox is a free messaging tool that lets you chat with customers in real-time, offering tailored product recommendations and discounts based on customer activity. It supports automated greetings, FAQs, and profile insights for personalized communication, etc.
Review: 4.8 ⭐ (5,439 reviews)
Price: Free
Chatty: Livechat Helpdesk, FAQ
Chatty offers live chat customer support, a smart chatbot, and a customizable FAQ hub to assist customers instantly. Multiple contact methods like WhatsApp, Messenger, and email are integrated. The app also features order tracking and a mobile app to manage customer conversations on the go.
Review: 5.0 ⭐ (1,962 reviews)
Price: Free
Raleon: AI Loyalty & Retention
Raleon helps create personalized loyalty programs using AI to optimize points, VIP tiers, and referral rewards. It tracks customer engagement and sales ROI, offering a seamless integration with Shopify. The app provides advanced analytics to target offers and campaigns, ensuring higher retention and customer satisfaction.
Review: 5.0 ⭐ (14 reviews)
Price: Free
Chatway ‑ Live Chat Support
Chatway offers real-time live chat support with features like canned responses, file sharing, and conversation history. It also provides mobile apps for iOS and Android, allowing businesses to engage customers on the go. Helpdesk agents can collaborate via the platform to enhance customer support.
Review: 5.0 ⭐ (280 reviews)
Price: Free plan available
OneLoyalty: Loyalty & Rewards
OneLoyalty lets you create loyalty and referral programs that drive sales across multiple channels. Customers earn points for purchases and social engagement, redeemable for perks like free shipping and discounts. VIP tiers, referral links, and loyalty points expiration features help increase customer retention and lifetime value.
Review: 5 ⭐ (72 reviews)
Price: Free
Best Free Shopify Apps for Reviews
In today’s competitive market, customer reviews are a powerful tool for building trust. These review apps help showcase social proof, allowing real customers to share their experiences and feedback. Consequently, this transparency increases buyer confidence and enhances your store’s credibility.
Judge.me Product Reviews App
Judge.me allows businesses to collect unlimited reviews, including photo and video submissions, via email automation. Display reviews using customizable widgets to build social proof. Integrate with Google Shopping and social media for SEO benefits, and manage reviews with 24/7 support.
Review: 5.0 ⭐ (33,928 reviews)
Price: Free plan available
TYDAL Product Reviews App
YDAL offers a modern interface for collecting product reviews, including photos and videos. It automates post-purchase review requests and provides discounts for customer feedback. The app is fully customizable to match your branding and helps build credibility through social proof.
Review: 4.9 ⭐ (3,047 reviews)
Price: Free
Hulk Product Reviews
Hulk Product Reviews allows importing reviews from platforms like Amazon and Etsy and offers customizable review layouts. It supports Google Shopping integration, automates review requests, and provides a Q&A feature to reduce returns. The app enhances user experience with various display options for reviews and ratings.
Review: 4.6 ⭐ (640 reviews)
Price: Free
Dadao Product Reviews&Referral
Dadao simplifies the collection of reviews from multiple platforms like Amazon and AliExpress. It supports AI-powered review analysis, post-purchase review emails, and coupon-based referrals. Reviews are displayed in customizable widgets and can be submitted to Google for enhanced visibility.
Review: 4.7 ⭐ (1,281 reviews)
Price: Free
Best Free Shopify Apps for Dropshipping & POD
For those exploring dropshipping or print-on-demand (POD), these apps are must-haves. They simplify product sourcing, order fulfillment, and inventory management, enabling you to quickly start selling without worrying about logistics. Therefore, they allow you to scale efficiently with minimal upfront investment.
CJdropshipping: Much Faster
CJdropshipping offers product sourcing, order fulfillment, and fast delivery from local warehouses. The platform allows customization of products and packaging, and integrates with Shopify for seamless order management. It also features a shipping calculator and bulk product import from popular platforms like AliExpress.
Review: 4.9 ⭐ (8,843 reviews)
Price: Free to install
DSers‑AliExpress Dropshipping
DSers simplifies dropshipping from AliExpress by allowing bulk orders and automatic supplier optimization. Users can import and manage products across multiple stores, track order statuses, and streamline fulfillment. DSers is designed for scaling dropshipping businesses efficiently.
Review: 5.0 ⭐ (28,419 reviews)
Price: Free plan available
Printify: Print on Demand
Printify enables businesses to create custom products like apparel and home decor, which are printed and shipped on demand. It offers a mockup generator for product designs and connects with a global network of print providers for fast fulfillment, making it easy to sell custom products without upfront inventory.
Review: 4.8 ⭐ (6,627 reviews)
Price: Free plan available
Printful: Print on Demand
Printful allows merchants to create and sell custom print products with dropshipping fulfillment. Products are printed, packed, and shipped directly to customers. The platform offers design tools, custom branding, and fast setup, supporting businesses in scaling their product offerings without holding inventory.
Review: 4.6 ⭐ (6,949 reviews)
Price: Free plan available
Trendsi: Fashion Dropshipping
Trendsi specializes in fashion dropshipping, offering a wide range of trendy apparel. The platform provides fast shipping, sample ordering, and private labeling options. With strict quality control and sustainability practices, Trendsi helps streamline supply chains, making it easy for fashion brands to scale efficiently.
Review: 4.9 ⭐ (3,444 reviews)
Price: Free to install
Best Free Shopify Apps for Analytics & Reporting
Tracking data is critical for making informed decisions. These apps provide in-depth insights into your store’s performance, from sales and inventory to customer behavior. By leveraging this data, you can make data-driven decisions to grow your business and optimize strategies based on real-time metrics.
Report Pundit : Custom Reports
Report Pundit offers customizable Shopify reports for sales, inventory, taxes, and more. Automate your reporting with scheduled reports, export data in various formats, and integrate with 30+ apps. It supports multi-store reports and provides a free report creation service.
Review: 5.0 ⭐ (1,633 reviews)
Price: Free plan available
MIDA: Heatmap, Record & Replay
MIDA helps analyze customer behavior through session recordings and heatmaps. Track clicks, scrolls, and mouse movements to optimize user experience, reduce cart abandonment, and improve design without guesswork. Categorize sessions by events like abandoned carts or successful checkouts.
Review: 4.8 ⭐ (103 reviews)
Price: Free plan available
Mipler — Advanced Reports
Mipler enables advanced report generation and data visualization with over 60 pre-made reports. Customize reports with your own columns and seamlessly integrate with Google Sheets. It supports multi-store data merging and provides scheduled email reports.
Review: 5.0 ⭐ (414 reviews)
Price: Free plan available
TagFly Google Tag GTM Tracking
TagFly simplifies Google Tag Manager setup, allowing precise conversion tracking across multiple platforms like Facebook, TikTok, and Pinterest. Use pre-built GTM containers for quick setup without slowing down your site. Accurate server-side tracking ensures reliable data even with iOS limitations.
Review: 5.0 ⭐ (50 reviews)
Price: Free
Zotek Multi Facebook Pixel
Zotek enables advanced event tracking by integrating multiple Facebook and TikTok Pixels using Conversion API. Overcome iOS restrictions and track important events like purchases and add-to-cart. Real-time reporting and automatic product feed updates make ad optimization easy.
Review: 5.0 ⭐ (49 reviews)
Price: Free
Shop Score ‑ Benchmark Report
Shop Score provides competitive analysis by benchmarking your store's performance against competitors. Compare key metrics like AOV, CPA, LTV, and ROAS, helping you optimize advertising strategies and customer retention. Ideal for stores with 100+ monthly orders.
Review: 5.0 ⭐ (10 reviews)
Price: Free
Free Shopify Apps for Order Management and Fulfillment
Efficient order management is key to maintaining customer satisfaction. These apps automate tasks like shipping, tracking, and inventory updates, allowing you to process orders seamlessly. Ultimately, they help you stay organized, prevent delays, and keep customers informed at every step of the buying journey.
syncX: Stock Sync
Stock Sync automates inventory management, preventing overselling by syncing product updates from multiple suppliers. Easily import and export data using CSV, XML, or APIs. The app ensures accurate stock levels and streamlines dropshipping operations.
Review: 4.6 ⭐ (1,288 reviews)
Price: Free plan available
Track123 Order Tracking 3D
Track123 offers branded tracking pages, estimated delivery dates, and real-time order updates. Reduce customer inquiries and boost sales with personalized upsell suggestions. Ideal for dropshipping, with features to hide Chinese origin and sync PayPal tracking.
Review: 4.9 ⭐ (3,450 reviews)
Price: Free plan available
Packlink PRO Shipping Platform
Packlink PRO simplifies shipping with access to 350+ shipping services. Automate your shipment processes, track orders in real-time, and offer customers multiple carrier options at checkout. Save time and money with exclusive carrier rates and a unified control panel.
Review: 4.6 ⭐ (948 reviews)
Price: Free
Parcel Panel Order Tracking
Parcel Panel enhances customer experience by providing a branded order tracking page and real-time shipping updates. Auto-sync with PayPal, analyze carrier performance, and boost sales with upsell recommendations. Perfect for dropshipping with options to hide Chinese origins.
Review: 5.0 ⭐ (4,063 reviews)
Price: Free plan available
Easyship ‑ All in One Shipping
Easyship streamlines global shipping with discounted rates from 250+ couriers. Automate workflows, print labels, calculate taxes, and offer real-time shipping options at checkout. Enhance customer experience with branded packaging, easy returns, and insurance options.
Review: 4.1 ⭐ (410 reviews)
Price: Free plan available
The Final Thought
To wrap up today’s guide, we’ve explored some of the best free Shopify apps across various categories—from marketing and conversion boosters to design enhancers, SEO tools, customer support solutions, and more. These apps are invaluable for helping you streamline your operations, increase sales, improve customer experience, and optimize your store’s performance, all without breaking the bank.
Now it’s time to take action! Start by installing a few of these apps to see how they can elevate your Shopify store. As you experiment and optimize, feel free to share your experiences and insights in the comments section below—we’d love to hear your success stories!
Best Shopify Apps Free - FAQs
What are the best free apps for Shopify stores in 2024?
The best free Shopify apps depend on your specific needs. For Shopify stores in 2024, some of the best free apps include:
- SnapNoti FOMO Visitor Counter: Creates urgency with real-time visitor notifications to boost conversions.
- EcomSend Pop Ups, Email Popups: Captures leads and drives sales with customizable pop-ups and email capture forms.
- Shopify Subscriptions: Manages recurring payments for subscription-based products, making it easier to offer subscription services.
- SnapBundle: Volume Discount: Encourages larger purchases by providing volume-based discounts, enhancing sales and customer retention.
- And more +
Are free Shopify apps good for scaling businesses?
Yes, free Shopify apps can be excellent for scaling businesses, especially those that offer robust core features and freemium models. Many free apps provide critical functionalities like marketing automation, SEO optimization, and customer support that help you grow without upfront costs. As your business scales, you may eventually need to upgrade to premium features, but free versions can still support significant growth in the early stages.
How can I make sure a free Shopify app won’t slow down my site?
To prevent a free Shopify app from slowing down your site:
- Check Reviews: Read user reviews, focusing on comments about speed and performance.
- Test Performance: After installation, use tools like Google PageSpeed Insights to monitor any changes in site load times.
- Limit Installed Apps: Avoid installing too many apps, as they can cumulatively affect performance.
- Look for Lightweight Apps: Choose apps that are known for efficient code and minimal resource usage.
