Copy 7 Best Cart Upselling Examples from Top Shopify Stores
Let’s Get Real: Why Your Cart Page Is Missing Out?
Ever toss something into your online cart and then bail before checking out? You’re not alone—70% of shoppers abandon their carts. But what if you could turn those almost-sales into bigger wins? We’ve broken down how 7 Shopify stores are killing it with cart upselling, and we’re sharing exactly how to copy their strategies. No fluff, just actionable stuff.
1. How Hollowsocks.com Uses Progress Bars to Upsell
What They Do:
Shows a progress bar like, “Spend $12 more for free shipping!”
Suggests socks you might like (“You’ll love these alpaca-wool ones!”)
Slaps on a 99-day money-back guarantee to erase doubts.
Why It Works:
Mixing FOMO (“Ooh, free shipping is close!”) with peace of mind (“I can return them later”) gets people to spend more.
Steal Their Strategy:
- Snap Slide Cart Drawer Upsell: This all-in-one app kills two birds with one stone. It adds a slick cart drawer (no clunky redirects!) AND lets you upsell products right there. Perfect for showing progress bars and “You may also like” suggestions in one spot.
- Prefer separate tools? Try Free Shipping Bar for progress visuals.
2. Heartandsoil.co’s Secret Sauce: AI Recommendations & Sneaky Add-Ons
What They Do:
Uses AI to say, “Hey, you bought beef liver capsules? Try our grass-fed organ mix!”
Automatically adds package protection to your cart
Why It Works:
Personalized suggestions feel helpful, not pushy. Shipping protection? Customers love knowing their order is safe (and it’s an easy upsell).
Steal Their Strategy:
- Rebuy Personalization Engine: This app’s AI is next-level for suggesting products. It uses customer behavior (like past purchases) to recommend stuff they’ll actually want—perfect for nailing those “You might also like…” moments.
- Insureful: Shipping Protection: Automatically adds shipping insurance at checkout. Customers get peace of mind, and you get extra revenue. Win-win!
Want More Cart Hacks?
Hey, if you’re loving these ideas, I’ve got more where that came from! Check out these detailed guides I’ve put together:
- 6 Game-Changing Cart Page Promotions – More ways to make your cart page work harder
- 7 Promo Code Box Designs That Actually Convert – Because even small details matter
- 5 Cross-Sell Ideas That’ll Make You More Money – With the exact apps you need
3. Hoopmentality.com’s Coupon Pop-Up That Stops Cart Abandonment
What They Do:
- A discount offer appears when a customer reaches the cart page, encouraging them to complete their purchase. In this example, a 40% off coupon is displayed in a pop-up, making it easy for customers to apply the discount instantly.
Why It Works:
A little discount nudge can turn a maybe into a “Fine, take my money.”
Steal Their Strategy:
- Snap Product & Cart Coupon – Offers discounts directly in the cart to encourage immediate purchases.
- Displays multiple coupons directly on the product page
- Offers cart page coupons to reduce abandonment
- Allows targeted discount visibility for logged-in customers or tagged users
Make Your Discount Work Smarter with Snap Cart Coupon Today!
4. Gleamin.com’s BOGO Upsell (Buy One, Get One) – Because Who Doesn’t Love Free Stuff?
What They Do:
- The cart prominently features “BOGO + Free Cosmetic Bag on Orders €60+” at the top, combining multiple incentives to maximize perceived value.
- Messaging is crystal clear: “Buy One, Get One FREE. Free Items Auto-Added.” This reduces any confusion and reassures customers about the promotion.
Why It Works:
- Auto-added free items take the guesswork out
- Clear “Hassle-Free Delivery” promise with duties and taxes included
- Clean, simple quantity adjusters with plus/minus buttons
- Easy “Add” buttons for recommended products
Steal Their Strategy:
- Bold Upsell (for BOGO promotions)
- Rebuy Personalization Engine (for AI-driven complementary product recommendations). I’ve already mentioned above.
5. Glowxie.co’s Double Whammy: Free Shipping + Free Gifts Progress Bar
What They Do:
- A visually appealing, interactive progress bar that unlocks rewards as customers add more to their cart:
- Free Standard Shipping > Free Express Shipping > Free Mesh Bag on Orders Over £20+
- “CONGRATS! YOU’VE UNLOCKED” messaging that makes customers feel accomplished
Why It Works:
- Customers can see their progress in real time, making them more likely to add more items to unlock the next tier.
- A well-designed cart with clear pricing, easy edits, and compelling visuals improves the buying experience.
Steal Their Strategy:
- Apex Cart Progress Upsell – For milestone-based progress bar upsells.
- Snap Slide Cart Drawer Upsell – For smart cart and checkout upsell incentives.
6. Drinkolipop.com’s Genius Combo: Free Shipping + Feel-Good Donations
What They Do:
- Smart multi-tier offers:
- Free shipping threshold bar ($14.01 more needed)
- Subscribe & Save 15% option
- Holiday pack special pricing ($65 down from $71.99)
- Killer product recommendations:
- “Stock up on your favorite flavors” carousel
- Holiday Pack and Classic Root Beer suggestions
- Easy “Add” buttons that pop against the background
They’ve added something super unique – a “Choose your impact” feature that:
- Lets customers donate 1% of their purchase to a nonprofit
- Costs customers nothing extra
Why It Works:
- Makes customers feel good about buying (who doesn’t love helping out?)
- Creates multiple ways to save (subscribe, holiday pack discount)
- Super transparent about pricing and donations
- Makes gift-giving easy
- Keeps the shopping experience fun with playful design
Steal Their Strategy:
- Snap Slide Cart Drawer Upsell is all you need for powerful cart upselling. With templates, you just need a few clicks, and the app will help drive sales.
- Rebuy Personalization Engine (for add-on recommendations)
- ShoppingGives (for CSR donation integration)
7. Carnivoresnax.com’s Membership Trap (In a Good Way)
What They Do:
Subscribe & Save (10% Off): Encourages recurring purchases with discounts.
Membership Upsell: Promotes exclusive deals for members.
Add-On Recommendations: Suggests complementary products.
Auto-Added Shipping Protection: Ensures product security and enhances customer confidence.
Why It Works:
- Makes customers feel good about buying (who doesn’t love helping out?)
- Creates multiple ways to save (subscribe, holiday pack discount)
- Super transparent about pricing and donations
- Makes gift-giving easy
- Keeps the shopping experience fun with playful design
Steal Their Strategy:
- BON: Loyalty Rewards Referrals (for exclusive membership offers)
- Recharge (for subscription upsells)
- Insureful: Shipping Protection (for auto-added shipping protection)
Let's Wrap This Up!
Remember, the best cart upselling doesn’t feel like upselling at all – it feels like you’re helping your customers get more value. Start small, test what works for your store, and keep tweaking until you find your sweet spot.
The best part? You don’t need to implement everything at once. Pick one or two ideas that resonate with your brand, implement them well, and watch your average order value grow. Then come back to this guide when you’re ready for more. Your future self (and your bank account) will thank you!
Got questions about implementing any of these strategies? Drop them in the comments below – I’d love to help you crush it with your cart page! 🚀
Sophia Dao is a content strategist at WizzCommerce, specializing in e-commerce and Shopify solutions. With a passion for digital marketing and a keen eye for detail, Sophia creates engaging content that helps businesses thrive online. When she’s not writing, she enjoys exploring the latest trends in tech and commerce. Follow Sophia for practical e-commerce tips and the latest marketing insights!
