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6 Steps to Add an Announcement Bar in Shopify Stores (With & Without Apps)

how to add announcement bar in shopify

Are you tired of seeing visitors browse your store without taking action? A well-crafted announcement bar can be the missing piece to your sales puzzle. By effectively communicating important messages, promotions, or updates, announcement bars can not only help you enhance the shopping experience, but they also help drive conversions.

In this guide, we’ll explore two easy ways on how to add an announcement bar in Shopify stores: using Shopify’s built-in tools for a quick setup or leveraging specialized apps for more advanced features. Let’s dive in!

2 Methods to Add an Announcement Bar in Shopify

When it comes to adding an announcement bar to your Shopify store, you have two main options. You can either use Shopify’s built-in tools for a simple, quick setup, or install apps to unlock advanced features like countdown timers, pop-ups, and custom discount banners. Let’s explore both methods.

Using Shopify’s Built-In Tools

Shopify makes it easy to add a basic announcement bar directly through its theme customizer. This option is ideal if you’re looking for a clean, straightforward way to display key information without needing to install additional apps.

Step-by-step guide:

  1. In Shopify admin, go to Online Store > Themes.
  2. Click Customize next to your theme.
  3. In the Announcement bar section, click Add Announcement.
  4. Enter your message in the Text field.
  5. Optional: Add a link by entering a URL or selecting a page from the dropdown.
  6. Click Save to apply your changes.

📝 Note: If your screen is wider than 1600 pixels, your editing options will appear on the right. If it’s smaller than 1600 pixels, they will appear on the left.

Using Shopify Apps for Enhanced Announcement Bars

Now, if you’re looking for more than just a simple banner, Shopify’s App Store offers a range of announcement bar apps that provide additional functionality, customization options, and integration with sales strategies. Let’s take a look at two approaches:

Specialized Announcement Bar Apps

These apps focus on enhancing your store’s announcement bar with more flexible designs, scheduling features, and targeting options. Here are some our top picks:

  • The Essential Announcement Bar provides 20 customizable styles, including scrolling, sliding, and sticky options. It features a built-in “Call to Action” button to direct traffic and boost sales. Ideal for U.S. businesses, it supports multiple languages and geo-targeting, allowing merchants to tailor messages effectively.
how to add announcement bar in shopify
  • Hextom: Quick Announcement Bar makes it easy to create customizable banners without coding. Merchants can set multiple bars to rotate and target specific customer segments. With scheduling options for events like Black Friday, this app enhances customer engagement with a user-friendly setup and strong support.
how to add announcement bar in shopify

These apps can significantly enhance your Shopify store’s announcement bars, making them more effective for capturing attention and driving sales.

Announcement Bar + Discount Solutions

If you want your announcement bar to do more than just display a message—say, some apps allow you to integrate discount offers directly into the bar, turning it into a powerful sales-driving tool. Combining announcements with discount strategies takes customer engagement a step further.

  • BOGO+ enhances customer engagement during BFCM by enabling promotions like Buy X Get Y, free gifts with purchase, and volume discounts. It features automatic pop-ups and cart additions based on purchase criteria, maximizing average order value. With multilingual support and targeted campaigns, BOGO+ helps you connect with a broader audience while offering live assistance for optimal campaign success.
https://discos-demo.myshopify.com/?utm_source=wizzcommerce.io&utm_medium=blog&utm_content=23089
  • Wizz Flash Sales & Price Edit allows you to create urgency with flash sales and dynamic price adjustments. Schedule discounts and display FOMO countdown timers to encourage quick purchases. This app simplifies bulk price management and automates price reversion after sales end, ensuring your store captures customer interest during the competitive BFCM season.

With Black Friday and Cyber Monday (BFCM) around the corner, leveraging apps that combine announcement bars with discount solutions can significantly boost your sales. Here are two effective options:

Wrapping Up

Announcement bars are a simple yet powerful tool to boost customer engagement and drive conversions, especially during key sales events like Black Friday and Cyber Monday. Whether you’re using Shopify’s built-in tools for basic banners or apps for advanced functionality, these bars ensure your promotions and updates are front and center.

For those looking to go beyond basic announcements, apps like BOGO+ and Wizz Flash Sales & Price Edit can elevate your strategy with features like discounts, free gifts, and flash sales countdowns. These tools not only enhance customer experience but also maximize your store’s revenue potential.

Start by exploring the free plans of these apps to see how they can help you optimize your Shopify store and make the most of this year’s sales season!

Sell more with BOGO+: Buy X Get Y & Free Gifts Today!

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