Shopify B2B Examples: Real Success Stories of Combining B2C & B2B
You might be wondering: Is it really worth using Shopify for a B2B business? The answer lies in the examples we’ll explore in this article. These real-world success stories prove that Shopify isn’t just a platform for small retail shops—it’s a powerful tool for businesses catering to other businesses.
Brands like Industry West and Lulu and Georgia have used Shopify to overcome challenges like complex pricing, bulk orders, and trade programs while delivering exceptional customer experiences. With powerful apps and scalable features, Shopify empowers businesses to streamline operations and drive growth.
In this article, we’ll not only showcase inspiring examples of Shopify B2B stores but also highlight what you can learn from their success. Let’s get started!
Is Shopify Great for B2B Businesses?
Absolutely, Shopify is a really good platform for B2B businesses because it’s flexible, scalable, and packed with great features. It works for companies of all sizes, from small startups to big enterprises, and has tons of apps to help with the specific needs of B2B e-commerce. The examples below will show you what we mean.
For medium to large B2B stores, Shopify Plus provides advanced solutions like custom checkout flows, complex pricing rules, and multi-store management. It’s perfect for businesses that need scalability and personalized customer experiences.
For smaller B2B stores, Shopify really shows off its flexibility with a ton of apps to choose from. Apps like Snap B2B Wholesale Pricing and BSS: B2B & Wholesale Solution make it super easy for small businesses to set up tiered pricing, give bulk discounts, and manage their wholesale customers.
In short, Shopify’s built-in features and cool apps make it super easy for both small and big B2B businesses to find solutions that work for them. Let’s dive into some success stories of Shopify B2B businesses to see what we can pick up from their experiences.
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7 Best Examples of B2B Success on Shopify to Learn From
1. Industry West: The Best Example of Seamless B2B and B2C Integration
Industry West is a cool modern furniture store that switched from Adobe Commerce to Shopify Plus to handle issues like complicated catalogs, bulk orders, and B2B pricing. By teaming up with Domaine, they gave their online presence a fresh makeover and achieved some great results:
- 90% Increase in B2B Web Revenue through streamlined trade operations.
- 20% Growth in Average Order Value via personalized pricing and bulk incentives.
- 10% Increase in Trade Accounts by simplifying account creation.
What’s Unique:
- Trade Program: Dedicated page offering exclusive pricing, bulk ordering, and personalized support for business clients.
- Sophisticated Product Galleries:
- Multi-level zoom for detailed product inspection.
- Dynamic displays with accurate dimensions to aid space planning.
- Complex B2B Capabilities:
- Company-specific pricing and bulk order tools for trade buyers.
- Streamlined reordering and order history for recurring purchases.
What We Can Learn:
- Use strong visuals to attract all customer types.
- Highlight B2B benefits without creating separate systems.
- Unify platforms for efficiency and a consistent brand experience.
2. Lulu and Georgia: A Leading Example of Scalable Shopify B2B Ecommerce
Lulu and Georgia, a luxury furniture brand, has nailed a cool strategy that works for both everyday shoppers and business clients with their B2B offerings.
They have over 40,000 products, but at first, they had a tough time scaling up and performing well on Adobe Commerce. So, they decided to switch to Shopify, where they could seamlessly blend their B2B program with the way they sell directly to consumers.
Prior to making the switch, Lulu and Georgia faced a range of challenges that impacted both their DTC and B2B operations:
- Site downtime and slow performance during high-traffic events.
- Difficulty scaling for major sales events.
- Manual processes for inventory, pricing, and promotions.
- Limited integration with third-party tools.
Making the switch to Shopify really helped Lulu and Georgia thrive. It got rid of any performance problems and made it easy for them to cater to both B2B and DTC customers all in one place.
What’s Unique:
- Their Trade Program page emphasizes discounted rates, personalized support, and exclusive tools for businesses, encouraging trade partnerships.
- A comprehensive FAQ addresses common B2B inquiries, providing transparency and reducing the need for direct support.
What We Can Learn:
For businesses with large catalogs or dual customer bases, Shopify is a great choice because it can grow and adapt as they do. The story of Lulu and Georgia shows how important it is to invest in a platform that not only tackles current issues of performance and inventory management but also opens up exciting new chances for creativity and growth.
3. Daily Harvest: The Best Shopify Example for Scaling B2B from DTC
Founded in 2015, Daily Harvest disrupted the food industry by delivering healthy, organic, and sustainably grown fruits and vegetables directly to consumers. Initially a DTC-only brand, they quickly gained popularity for their convenience, quality, and commitment to sustainability.
However, as the brand grew, they faced significant challenges with their existing homegrown tech stack:
- Outdated custom-built tech stack hindered scalability.
- Operational inefficiencies and limited omnichannel flexibility.
- Expanding into B2B partnerships with retailers like Target and Kroger was cumbersome.
Shopify offered several key advantages that addressed Daily Harvest’s pain points:
- Migrated to Shopify for omnichannel capabilities and streamlined operations.
- Leveraged Shopify apps for loyalty programs and retail integration.
- Shopify’s Liquid platform enabled faster content updates and innovation.
What’s Unique:
- Retailers: Stocking up on Daily Harvest products.
- Corporate Clients: Offering healthy meal choices for employees.
- Food Service Providers: Supplying our goodies to restaurants and cafes.
- It keeps the same vibe and look as the rest of the site, making sure the brand feels consistent for both B2C and B2B audiences.
What We Can Learn:
Daily Harvest shows how you can smoothly add B2B features to a mostly B2C platform. They use Shopify’s tools to cater to both markets while keeping true to their brand identity.
- Instead of creating a siloed B2B experience, integrate business-focused content within the main website to maintain brand consistency.
- Highlight the core value propositions (e.g., health, sustainability) that appeal to both B2C and B2B audiences.
4. Carrier: A Global Leader Leveraging Shopify for Enterprise-Grade B2B Ecommerce
Carrier had quite a few challenges when it came to launching e-commerce sites for their wide-ranging customer base across 180 countries.
- Building a new ecommerce site took up to 12 months, slowing their ability to serve new markets and innovate.
- Each website launch cost an average of $2 million, which was unsustainable for scaling across numerous regions.
- Catering to multiple customer segments with unique requirements required an adaptable platform.
- Outdated infrastructure made it difficult to innovate and create frictionless, self-service digital experiences.
Shopify addressed Carrier’s pain points effectively:
- New ecommerce sites are now launched in just 30 days—a 90% reduction in time compared to their previous process.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
- Each site now costs $100,000 to launch, reducing costs by 95% from the original $2 million per site.
- Shopify’s infrastructure supports streamlined operations, enabling Carrier to efficiently handle their global presence while providing localized solutions for different markets.
- Shopify provides the scalability and reliability required for a company of Carrier’s size, ensuring a consistent user experience across all customer segments.
What We Can Learn:
Shopify can help businesses of any size—whether a startup or an established enterprise—optimize operations, reduce costs, and scale rapidly, all while providing a seamless, efficient experience for both B2B and global markets.
5. Velotric Bike: The Perfect Example of Shopify B2B Dealer Programs
Velotric’s approach to B2B ecommerce on Shopify demonstrates how a direct-to-consumer brand can seamlessly introduce business-to-business features without creating a fragmented experience.
What’s Unique:
- Velotric features a “Become a Velotric Dealer” page to attract and onboard potential B2B partners
- The form collects essential business details like contact information, business type, and industry experience, making it easy for interested dealers to apply.
- The B2B section maintains the same visual style and tone as the rest of the site, ensuring a consistent experience for both B2C and B2B customers.
What We Can Learn:
- Velotric maintains a cohesive brand experience across both customer types.
- The clear application form streamlines the process for businesses looking to partner with the brand.
If you’re looking to implement similar B2B features like wholesale registration, different pricing for B2B and B2C, and quick order forms, we recommend the Snap B2B Wholesale Pricing app. Read The Ultimate Guide to Shopify B2B Pricing for Wholesale Businesses for more details.
Sell B2B Wholesale Easily with Snap B2B Today!
6. GoRuck: Shopify B2B for Bulk and Wholesale Purchases
While it primarily caters to consumers (B2C), GoRuck has cleverly integrated B2B features into its ecommerce platform, providing bulk ordering and wholesale opportunities for businesses without sacrificing its direct-to-consumer (DTC) experience. The brand has successfully maintained a seamless user journey, ensuring that both B2C and B2B customers feel equally valued.
What’s Unique:
- GoRuck has this handy “Bulk Orders & Wholesale Partners” section that makes it super easy for businesses to find what they need.
- They’ve got a clear split between bulk orders for smaller teams and wholesale options for larger resellers, so businesses can quickly figure out what works best for them.
- The B2B section keeps the same look and feel as the rest of the site, which is nice for a consistent experience. Plus, they weave in their brand values, like the “1% For Those Who Serve” initiative, which really helps create a solid connection with B2B clients.
What We Can Learn:
- Make B2B options easily accessible with a clear section for bulk orders and wholesale partnerships.
- Distinguish between bulk orders for small businesses and wholesale partnerships for large resellers.
- Keep communication clear and straightforward to make the process easy for all business sizes.
7. Mike’s Hot Honey: Shopify B2B Ecommerce for Foodservice & Wholesale
Mike’s Hot Honey is a great example of how Shopify makes it super easy for both B2C and B2B ecommerce to work together.
This popular artisanal hot honey brand has set up a special B2B section just for foodservice businesses, so they can do well with both direct-to-consumer sales and catering to wholesale and restaurant clients.
The website blends the shopping experiences for all customers in a way that feels smooth and natural, showing how businesses can grow their B2C and B2B operations without any hassle.
What’s Unique:
- Dedicated Foodservice Resources Section: This area is easy to find in the main menu and is specifically made for food service operators.
- It’s packed with marketing materials, menu ideas, and all the wholesale info you need. You’ll find everything from signage and promotional resources to menu suggestions and product specs to help businesses add Mike’s Hot Honey to their menus.
- Plus, there’s a simple way for potential partners to reach out in the “Become a Mike’s Hot Honey Customer” section.
What We Can Learn:
- B2B features are incorporated into the existing B2C site without disrupting the brand experience.
- Tailored resources that help foodservice businesses make informed purchasing decisions.
- Clear calls to action guide businesses to quickly initiate partnerships.
How to Build a B2B Business on Shopify?
1. Choose the Right Shopify Plan
- While Shopify Plus offers integrated B2B features, such as company profiles and personalized pricing, it starts at $2,300 per month, which may be beyond the budget of smaller businesses.
- For those on standard Shopify plans, third-party apps can provide essential B2B functionalities without the higher cost.
2. Implement B2B Pricing Strategies
- Using apps like Custom Pricing: Wholesale B2B or BSS: B2B & Wholesale Solution, you can set up tiered, customer-specific, or volume-based pricing.
- With apps like Snap for B2B, it’s a free and super easy all-in-one tool that gives you custom pricing, personalized registration forms, and speedy ordering.
3. Set Up Customer Registration and Approval
Implement a registration process to verify and approve wholesale customers:
Custom Registration Forms: Collect necessary information from potential B2B clients.
Approval Workflows: Manually approve registrations to ensure legitimacy.
Some B2B apps offer built-in registration and approval features to streamline this process. For a detailed guide, read this article:
Shopify Makes B2B Ecommerce Simple and Scalable
Shopify is a great choice for businesses that want to blend B2C and B2B operations. With its flexible features and impressive success stories from brands like Industry West and Lulu and Georgia, it’s clear how Shopify helps drive growth and makes complicated processes a lot smoother.
If you’re dealing with bulk orders, custom pricing, or trade programs, Shopify has got you covered. It makes everything easier and helps you give your customers a smooth experience. If you want to grow and try new things, Shopify is the way to go!
Sell B2B Wholesale Easily with Snap B2B Today!
FAQs Around Shopify B2B
1. What is B2B ecommerce?
B2B ecommerce refers to online transactions between businesses, such as wholesalers selling to retailers or manufacturers supplying bulk products to distributors. Unlike B2C, B2B deals typically involve:
- Larger order volumes.
- Tiered or negotiated pricing.
- Account-based purchasing with invoices.
2. Can Shopify handle B2B pricing and bulk orders?
Absolutely. Shopify supports B2B pricing and bulk order functionalities through features like:
- Price tiers: Set custom pricing for different customer groups.
- Volume discounts: Encourage larger purchases by offering discounts for bulk orders.
- Apps like Snap B2B Wholesale Pricing or Snap Bundle: Provide exclusive pricing for approved customers.
3. What apps are best for Shopify B2B stores?
Some popular Shopify B2B apps include:
- Snap B2B Wholesale Pricing: For custom pricing and quick order form and wholesale login.
- Bold Custom Pricing: For personalized pricing tiers.
- AG: Order Printer, PDF Invoice: For generating invoices directly from Shopify.
- Locksmith: To restrict specific pages or products to approved B2B customers.
4. What are some examples of B2B product pages?
A good B2B product page includes:
- Detailed product descriptions with specifications.
- Bulk pricing options or volume discounts.
- Clear call-to-action buttons (e.g., “Request a Quote”).
- Downloadable resources like data sheets or catalogs.
5. Can Shopify handle B2B across multiple regions or currencies?
Yes, Shopify Plus supports:
- Multi-currency pricing: Display prices in customers’ local currencies.
- Localized storefronts: Create region-specific experiences for B2B buyers.
- Global payment gateways: Accept payments from around the world.
Sophia Dao is a content strategist at WizzCommerce, specializing in e-commerce and Shopify solutions. With a passion for digital marketing and a keen eye for detail, Sophia creates engaging content that helps businesses thrive online. When she’s not writing, she enjoys exploring the latest trends in tech and commerce. Follow Sophia for practical e-commerce tips and the latest marketing insights!
