The Ultimate Guide to Shopify B2B Pricing for Wholesale Businesses
Can Shopify handle both B2B and B2C sales on the same store? Absolutely—and you don’t need Shopify Plus to do it. Whether you’re adding wholesale pricing to your retail store or running a hybrid operation, Shopify has tools to simplify managing pricing, registrations, bulk orders, and discounts for B2B customers.
In this guide, we will break down how to set up flexible B2B pricing, from hidden prices and volume discounts to registration approvals and order forms, all while keeping your B2C store running smoothly. Let’s explore how to make Shopify work for your wholesale business!
Why Shopify for B2B Pricing?
We mentioned that Shopify can really shine as a B2B wholesale platform, and now we’re going to break down the reasons why. It’s a great choice for businesses that want to handle both B2B and B2C pricing all in one place. Here’s what makes it work so well:
Shopify allows you to serve both wholesale (B2B) and retail (B2C) customers in a single store, simplifying inventory, order management, and customer experience without needing separate websites.
Shopify makes it easy to set different pricing for wholesale customers using customer tags and apps, offering volume discounts and tiered pricing.
Whether you’re a startup or a growing enterprise, Shopify scales with you. Even without Shopify Plus, third-party apps can help you manage B2B pricing and customer segmentation. 💁 Just to let you know, although B2B and wholesale features are seamlessly integrated, when it comes to variety and flexibility, we believe third-party B2B apps serve better.
Easily manage B2B accounts with registration forms, approval workflows, and custom pricing based on customer groups.
For small and medium-sized businesses, Shopify offers an affordable, feature-rich solution without the need for the more expensive Shopify Plus, which is up to $2500/month, while the figure for third-party apps is about $20 to $100/month.
In the following sections, we’ll dive into how to configure wholesale pricing, manage customer accounts, offer volume discounts, and explore the best apps to streamline your B2B operations.
🤗 You should read: Top 9 Best Shopify Wholesale Store Examples and What You Can Learn from Them.
Key Features for Simplifying B2B Pricing on Shopify
We get it—juggling wholesale pricing and retail operations can be tricky. But with Shopify, making it all work together is a breeze. First, let’s walk you through the key features that will help you set up a flexible and smooth B2B pricing system that can grow with your business.
1. Wholesale Pricing That Works for You
Setting different prices for B2B and B2C customers is a must. Create pricing that fits your business model—whether you’re offering discounts to bulk buyers or creating exclusive rates for B2B customers.
2. Easy Registration and Approvals for Wholesale Buyers
Not every visitor should see your wholesale prices. That’s why a solid registration and approval system is a must for B2B. During signup, gather critical business information, such as tax IDs and company details.
Use manual or automated workflows to review and approve B2B applications. This keeps your wholesale pricing exclusive while protecting your margins.
3. Bulk Buying Made Simple with Order Forms
Wholesale customers don’t want to browse like retail shoppers. They’re here to order—and fast. Various Shopify apps provide an intuitive way for buyers to select large quantities in one go. We’re gonna show you some awesome apps in the next section, so stick around!
4. Hidden Pricing & Quote Requests for Transparency and Flexibility
When it comes to wholesale pricing, not everything needs to be public. Shopify gives you options to keep prices hidden until your buyers register—or even negotiate pricing through custom quotes. Some buyers prefer negotiating for large orders. Request-a-Quote features let you stay flexible while capturing big deals.
5. Flexible Discounts and Minimum Order Quantities (MOQ)
B2B customers expect perks like discounts, but they also know there’s a give-and-take—like meeting minimum order requirements.
- MOQs help protect your margins and streamline operations.
- Volume discounts are a great way to encourage larger purchases, whether it’s about the number of items or the total order amount. It’s an easy way to give customers a little incentive to buy more!
6. Invoice, Tax Calculations and Payment Terms That Fit B2B
Invoice, Taxes and payment terms are often overlooked but are crucial for B2B buyers.
- If you have tax-exempt customers, we’ll automatically take the taxes off at checkout, making things easier for you and your buyers.
- Plus, you can offer flexible payment options like net 30 or net 60 terms.
Getting B2B pricing set up on Shopify doesn’t have to be complicated. With the right apps and strategies, you can create a smooth experience for your wholesale buyers while keeping your retail operations running in the same store. If you need help figuring out the best tools or setting up your B2B shop, we’re here to help you through it all. Let’s continue!
How to Set Up Shopify for B2B Pricing Without Shopify Plus
Shopify is a pretty flexible platform that works great for both B2C and B2B setups. Here’s how you can get your Shopify store ready for B2B pricing without having to upgrade to Shopify Plus and or create a separate store:
With free apps like Snap B2B Wholesale Pricing, you can easily add wholesale pricing to your Shopify store without shelling out for a pricey Shopify Plus plan. We’re here to help you set up B2B pricing with Snap B2B Wholesale Pricing—it’s simple, cost-free, and totally effective!
Start Your B2B Game Easily With Snap B2B Wholesale Pricing Today!
1. What Snap B2B Wholesale Pricing can help you?
Snap B2B Wholesale Pricing makes selling wholesale on Shopify super simple. It has some awesome features like custom pricing, where you can set special prices for certain products or even for your whole store.
Only logged-in or tagged wholesale customers can see these prices, which is pretty neat.
You can easily gather and approve wholesale customer info with registration forms, and bulk order forms help your B2B customers place larger orders effortlessly.
Plus, it automates things like tagging and activating customers and sending emails.
The coolest part? It’s super simple to use, hooks right up to your Shopify admin, and plays nice with the latest themes. It’s just right for businesses wanting to expand in both B2B and B2C, all without having to upgrade to Shopify Plus or split your store into two sites.
2. Step-by-Step Guide to Setting Up B2B Pricing with Snap B2B
Step 1: Install the Snap B2B Wholesale Pricing App
- Once installed, the app integrates directly into your Shopify admin. Then, activate the app on your theme.
Step 2: Configure general info for the B2B pricing campaign.
- Choosing Pricing section > Set up B2B Pricing
- General settings: Name > Priority
- Applied customers: Choose groups of customers you want to display to them. Snap B2B allows you to segment customers under below groups:
All customers
Logged in customers
Non-logged in customers
Customers with tag
- Markets: Show B2B Pricing for specific markets like the international or your local
Step 3: Set-up B2B Wholesale Pricing Rules
- Option 2: Set up a price list for each product
- Price Display: Snap B2B allows you to show the price more compelling by comparing with the original price or Compare-at-price
- Don’t forget to save the campaign.
3. Set Up a Custom Registration Form for Wholesale Customers
- Step 1: Choosing Registration section > Registration form builder > Create form
- Step 2: In the question field, Fill out your form questions. Snap B2B offers some types of responses, such as text-based, paragraph, multiple choice, etc. Some customer info you should collect, for instance;
- Business name
- Tax ID
- Contact information
- Minimum order preferences
- Customs field: where you can custom your questions and required
- Setting field: where you configure your form: URL, CTA Button, Tag, etc.
- Step 3: And, of course, save your form and check how it looks.
Pro tips: To enhance user experience, consider placing your B2B Wholesale Form prominently on the Navigation Bar or in the Footer of your website. (You can go to Online Store > Navigation. Then, you can select your Footer or Main menu, then add it).
4. How to Set Up a Quick Bulk Order Form Wholesale
Snap B2B Wholesale Pricing allows Shopify merchants easily set up a bulk order from by fews configurations.
- First, click on Quick order form > Fill the form name
- Select products you wantto sell in bulk
All products
Specific products
Specific collections
- Customize Quick order table design: Product image, Stock, Price, Check out button, etc. > Customize colors.
- Customize button text > save.
There’s a ton of great features in the Snap B2B app just waiting for you to check out. It’s free for now, so make sure you give it a try before they start charging. Trust us, it’s the easiest Shopify B2B wholesale app you’ll ever use!
Top Shopify Apps for B2B and Wholesale Pricing
After checking out and trying out these apps, here’s a rundown of which one works best for different types of merchants:
1. Snap B2B Wholesale Pricing
- Ideal for: Small to medium businesses starting with B2B and requiring simplicity.
- If you need an intuitive solution to manage wholesale pricing, wholesale form and bulk orders without added complexity, Snap B2B is a great entry point.
2. BSS: B2B & Wholesale Solution
- Ideal for: Established businesses requiring extensive B2B features and international flexibility.
- All-in-one solution with tiered pricing, tax exemptions, and minimum order quantities.
- Multi-currency and VAT compliance support are excellent for global merchants.
3. Wholesale Pricing Discount B2B (by Wholesale Helper)
- Ideal for: Businesses balancing B2B and B2C customers on the same platform.
- Tools for custom shipping and tax-inclusive pricing.
- Flexible pricing rules, volume discounts, and seamless integration with Shopify Markets.
- If you’re managing hybrid (B2B + B2C) operations and need comprehensive pricing and discount options, this is your go-to app.
4. B2B Wholesale Hub (formerly Wholesale Club by Orbit)
- Ideal for: Merchants with multiple customer tiers and a focus on localized or regional pricing.
- Simple percentage discounts and advanced volume pricing tailored to customer tags.
- Perfect for merchants who need granular control over pricing for different customer tiers without creating a separate store.
5. Custom Pricing: Wholesale B2B (by Bold)
- Ideal for: Businesses needing dynamic pricing adjustments based on customer behavior.
- Offers unlimited price groups, tiered pricing, and auto-tagging for VIPs, B2B, or wholesale.
- Integrates seamlessly with Shopify POS, great for in-person and online wholesale.
- Ideal for high-volume merchants offering loyalty pricing, frequent buyer discounts, or managing multiple pricing structures.
6. Wholesale Gorilla
- Ideal for: Merchants prioritizing ease of use and quick setup for wholesale operations.
- Streamlines wholesale with features like product exclusions, net terms, and volume discounts.
- Best for merchants seeking a no-frills solution to grow their B2B business while keeping processes efficient and scalable.
For a detailed review, read this article: Review of 6 Easy Shopify B2B Apps: Wholesale Pricing, Forms, and Login
Simplify and Scale Your Shopify B2B Pricing
Setting up B2B pricing on Shopify doesn’t have to be a tricky task. With the right apps and a few smart strategies, you can easily manage both your B2B and B2C operations from one store. Whether it’s custom wholesale pricing, registration forms, volume discounts, or handling taxes automatically, Shopify has a bunch of flexible options to suit different business needs.
Whether you’re a small business diving into the wholesale world or a bigger company aiming to go global, tools like Snap B2B Wholesale Pricing make it easy to offer personalized pricing, improve customer experiences, and boost your sales efficiency.
Take a moment to figure out what you really need, pick the right tools, and let Shopify’s ecosystem help you grow your B2B side. With the right setup, you’ll open up new opportunities and streamline everything, keeping both your B2B and B2C customers happy.
FAQs on Shopify B2B Pricing
Can I use Shopify to block prices until a customer registers?
Yes, with apps like Snap B2B Wholesale Pricing, you can hide your price until your customer request for an account and register.
What apps do you recommend for wholesale B2B?
For merchants starting small, Snap B2B Wholesale Pricing provide excellent cost-effective solutions. For those scaling or handling more complex needs, BSS Commerce or Wholesale Helper apps offer the flexibility to grow with your business. Every business has unique requirements—choose the app that aligns with your scale, goals, and budget.
How do I display different rates for B2B and B2C customers?
Snap B2B Wholesale Pricing enables you to show different prices for B2B and B2C customers based on logged-in status and customer tags. For guidance on how to implement this, please refer to section 3.
Do I need a separate Shopify store for B2B?
No, in most situations, you don’t need to worry about separating B2B and B2C. Shopify makes it easy to manage both types of customers in a single store. However, if your business is primarily focused on wholesale, it may be beneficial to create separate stores for clarity and efficiency. The choice ultimately depends on what works best for your specific business model.
Sophia Dao is a content strategist at WizzCommerce, specializing in e-commerce and Shopify solutions. With a passion for digital marketing and a keen eye for detail, Sophia creates engaging content that helps businesses thrive online. When she’s not writing, she enjoys exploring the latest trends in tech and commerce. Follow Sophia for practical e-commerce tips and the latest marketing insights!
