Top 9 Best Shopify Wholesale Store Examples and What You Can Learn from Them
When you think of Shopify, B2C (business-to-consumer) eCommerce is often the first thing that comes to mind. But Shopify’s ability to cater to B2B (business-to-business) and wholesale needs is equally impressive. With solutions like Shopify Plus and a variety of specialized apps, businesses can efficiently scale into wholesale operations.
In this article, we’ll showcase nine standout Shopify wholesale store examples. Each example will offer key insights into their approach, from streamlined ordering processes to tailored customer experiences. We ensure you’ll gain actionable tips to implement in your own Shopify wholesale store, helping you attract bulk buyers and grow your business.
Get ready for inspiring examples, takeaways you can apply today, and proven strategies to elevate your wholesale game on Shopify!
What Makes a Successful Shopify Wholesale Store?
A successful Shopify wholesale store goes beyond just offering products in bulk—it creates a seamless and efficient experience tailored to B2B buyers. Here are some key factors that make a Shopify wholesale store thrive:
- Custom Pricing: Tiered pricing and volume discounts cater to bulk buyers.
- Easy Ordering: Streamlined processes like bulk order forms and quick reorders simplify purchasing.
- Restricted Access: Password-protected storefronts ensure exclusive wholesale pricing.
- Clear Policies: Minimum order quantities and shipping terms are transparent.
- Strong Support: Reliable customer service for fast issue resolution.
- Mobile Optimization: A mobile-friendly interface for on-the-go ordering.
- Integrated Inventory: Smooth inventory and shipping management for large orders.
Your Shopify wholesale store should provide the level of service and functionality that B2B customers demand, positioning your business for sustainable growth in the wholesale market.
Alright! Now, it’s time to explore the top 9 best Shopify wholesale store examples. We will assess their wholesale display, overall customer experience, and room for improvement. Let’s see what they do well and what you can learn from them.·
Top 9 Best Shopify Wholesale Store Examples
Microfiber Wholesale is a family-owned business specializing in high-quality microfiber cleaning products. They cater to both B2B and B2C markets, supplying cleaning professionals, businesses, and households with durable, eco-friendly cleaning solutions.
We like how the site blends a B2C feel with B2B functionality, featuring free shipping offers, reviews, and toll-free support. What’s impressive is the self-service buying experience, with product pages offering detailed specs, bulk pricing, real-time availability, and over 100 educational videos and articles.
Why It Stands Out and What to Learn:
- Microfiber Wholesale gives its customers full control through a rich, self-service experience.
- We love how the site eliminates the need for back-and-forth communication by providing everything buyers could want upfront—from detailed product specs to bulk pricing options.
- This is a great example for other Shopify wholesale stores looking to streamline the B2B buying process.
- What we can learn here is minimizing friction in the purchasing process and educating customers to help them make informed buying decisions.
Let’s meet up with a furniture wholesaler. Branch specializes in premium office furniture, offering a range of chairs, desks, and accessories tailored for businesses. They provide a comprehensive service from space design to white-glove installation, catering to both small home offices and large corporate spaces.
We’re impressed by Branch’s customer-centric approach. They offer a free space planning service based on a questionnaire, along with a quiz that helps customers build custom furniture bundles for easy checkout.
Their product pages are incredibly detailed, featuring customization options, specifications, reviews, and bundling suggestions. This helps businesses make informed decisions with minimal effort.
Why It Stands Out and What to Learn:
- Branch excels by simplifying customers experience.
- They remove the complexity by offering tools like quizzes and free space planning, making it easy for businesses to get exactly what they need.
- Other wholesalers can learn from Branch’s ability to balance detailed product information with an effortless, hands-on customer experience.
Nardo’s Natural is an organic skincare brand offering private labeling services. Specializing in skincare, they assist businesses in creating custom-branded products, providing a full range of services from product development to packaging.
What we like about Nardo’s Natural is their dedicated private label website, which offers comprehensive support for businesses looking to create their own skincare line.
Their site guides clients through the entire process, from concept to product creation, and offers customization options for packaging and formulation. There’s also an easy-to-use inquiry form for interested businesses and access to an expert team that helps every step of the way.
Why It Stands Out and What to Learn:
- Nardo’s Natural excels as a private label service because of its all-in-one solution for custom skincare products.
- We’re impressed by the site’s clear layout and in-depth support, which provides businesses with everything they need to launch their own line.
- For wholesalers, this level of customization and ease of use makes it a standout Shopify store, demonstrating how to effectively cater to B2B needs with a streamlined process.
- A minor improvement could be the addition of client success stories or more detailed case studies to further build trust.
TKB Trading has been a key player in the cosmetic ingredients industry since 1997. Based in Oakland, California, they specialize in supplying materials for individuals and businesses looking to create their own beauty products, including makeup and skincare. The brand caters to beauty entrepreneurs, providing a wide range of pigments, bases, and other essential ingredients.
What stands out to us is their long-established presence and strong reputation for quality. TKB Trading offers an extensive product catalog that appeals to both aspiring and established beauty brands.
They provide detailed technical resources for informed decision-making, which is essential when dealing with complex cosmetic ingredients. Additionally, their Shopify store is optimized for B2B sales, featuring easy-to-use filtering options and bulk purchasing capabilities.
Why It Stands Out and What to Learn:
- TKB Trading’s longevity and reputation make it a strong example for other wholesalers.
- We like how they cater specifically to beauty entrepreneurs with a wide range of raw materials.
- The addition of in-depth product details and educational resources helps their B2B customers navigate the complexities of ingredient selection, setting them apart in a competitive market.
- A potential area for improvement could be further enhancing customer success stories or case studies to inspire confidence in new businesses looking to enter the cosmetics space.
Made In Cookware is a reputable kitchenware brand that collaborates with world-renowned chefs to offer high-quality cookware like pots, knives, and flatware. They serve both individual consumers and businesses globally, earning over 93,000 five-star reviews.
What stands out to us is Made In Cookware’s focus on both individual and wholesale buyers, with dedicated programs for different industry segments. The page offers a clear drop-down menu for various pricing programs, including Hospitality Supply, Group Gifting, and Design Trade, making it easy for businesses to find the relevant options.
The “Dealer Inquiries” page is particularly impressive—it is clean and detailed, shows chef customer reviews, includes an inquiry form, and is designed to streamline the B2B purchasing process.
Why It Stands Out and What to Learn:
- Made In Cookware’s website is a fantastic example of how to cater to both B2B and B2C customers.
- We appreciate how the Dealer Inquiries page simplifies the process for industry buyers, while also showcasing testimonials from high-profile chefs.
- It’s a perfect model of how to blend professional appeal with accessibility, making it easy for wholesalers to learn, inquire, and partner with the brand.
Mac Tools, founded in 1938, is a global supplier of automotive tools, including hand tools, power tools, and toolboxes. They cater to over 1,200 distributors, serving professional technicians in dealerships and garages, as well as individual consumers.
We’re impressed by Mac Tools’ user-friendly product category pages, which make filtering and selection straightforward. Customers can quickly find tools without needing to open individual product pages.
For unavailable items, the call-to-action shifts to “Call 800-MACTOOLS,” ensuring seamless customer support. Additionally, their franchisee portal provides a streamlined process for dealerships and garages to explore franchise opportunities.
Why It Stands Out and What to Learn:
- Mac Tools stands out by combining a traditional business model with modern eCommerce features.
- Their advanced search, easy navigation, and franchisee finder enhance customer experience for B2B buyers.
- Other wholesalers can learn from their effective integration of customer support options and seamless purchasing processes. Further personalization options could make the experience even better.
PATCHBOX specializes in cable management systems for IT infrastructures, offering innovative solutions for network cabling. Their products are designed for IT managers who want to maintain organized and efficient server rooms and network racks.
PATCHBOX’s website is tailored for technical decision-makers, with product pages that provide detailed specifications, videos, before-and-after photos, and easy-to-understand manuals.
The clean and minimal design makes the technical information digestible. They also offer bulk order options, custom connector types, and a quote request feature, making it suitable for various IT needs.
Why It Stands Out and What to Learn:
- PATCHBOX stands out by providing a highly detailed, technical, and user-friendly experience, ensuring that IT professionals have all the necessary information to make informed decisions.
- We like the ease of navigation despite the complex subject matter. Their focus on technical clarity and customer needs makes it a strong example for other B2B stores.
- To further improve, adding more customer testimonials or case studies could enhance credibility.
Kiara Sky is a leading provider of nail supplies, including acrylic nails, dip powders, and nail electronics. They cater to beauty professionals and wholesalers through trade accounts.
We’re impressed by Kiara Sky’s user-friendly homepage, allowing easy browsing of new arrivals, bestsellers, and product categories. Each product page offers detailed images, specifications, and multiple payment options like GPay and PayPal.
The ability to create wishlists and access a wholesale order form simplifies bulk purchasing, while their learning hub adds value for beauty professionals.
Why It Stands Out and What to Learn:
- Kiara Sky stands out with its streamlined shopping experience, especially for wholesalers.
- This store offers a solid model for other B2B businesses aiming to simplify bulk purchasing while keeping the user experience seamless.
- Adding even more interactive learning tools could further enrich the platform.
The last one in today’s list, Picky Bars, founded by professional athletes, specializes in healthy snacks like energy bars, oatmeal, and granola. They serve both individual consumers and retailers worldwide.
Picky Bars separates their store into two storefronts for B2C and B2B customers. This is Picky Bars’s B2B storefront. Their vibrant, B2C-style B2B storefront impresses us, which makes bulk ordering effortless with a prominent Quick Order feature. Retailers have easy access to brand assets like logos, product photos, and media kits, simplifying promotional efforts. Their product pages provide detailed descriptions, multiple product images, nutrition facts, and bulk ordering options.
Why It Stands Out and What to Learn:
Picky Bars excels in streamlining the B2B buying process, making new and repeat bulk orders a breeze. We love how they support retailers with ready-to-use brand assets, saving them time on marketing. This seamless experience is a great model for wholesalers aiming to optimize both sales and customer support.
Common Elements Across Top Shopify Wholesale Store Examples
Now that we’ve explored the top 9 examples for the Shopify store. Here are the key common elements we’ve identified across the top wholesale stores, which can help shape your own wholesale business strategy:
- Bulk Pricing & Discounts: Lower per-unit costs for larger purchases to incentivize bulk orders.
- Streamlined Ordering: Simple, user-friendly systems for quick and efficient bulk buying.
- Wide Product Range: Diverse product offerings to meet various industry demands.
- Minimum Order Requirements: Set order minimums to ensure bulk purchasing.
- Flexible Payment Options: Payment terms like Net 30 and credit options for businesses.
- Efficient Shipping: Fast, reliable shipping with tracking and freight services.
- Custom Quotes: Negotiable pricing for large or repeat orders.
- Excellent Customer Service: Dedicated support teams and account managers for personalized service.
- B2B Integrations: Features like multi-user accounts and tax exemptions tailored to business needs.
Remember, always optimize your to improve customers’ experience, display your wholesale price clearly, and provide them with reliable B2B policies.
How to Create a Shopify Wholesale Store for Your Business
Although Shopify only provides built-in B2B features for Shopify Plus, lower-plan stores can operate wholesaling smoothly with thousands of apps available.
- Choose the Right Shopify Plan
Start by selecting a Shopify plan that supports wholesale functionality. While Shopify Basic or Shopify Plus offers useful features, it is ideal for larger wholesale operations because it includes advanced B2B features and wholesale-specific tools. However, as we mentioned, if you can not afford the Shopify Plus plan, there are several Shopify apps that can help you cater to B2B features.
Set Up a Wholesale Channel
- You can either create a separate wholesale store or add a wholesale channel to your existing Shopify store.
- For a separate store: Build a distinct Shopify store dedicated to wholesale customers with customized pricing and order processes.
- For the same store, check our Top 6 Best Shopify Wholesale Apps to Boost Your B2B Sales [Review & Compare] to find the proper app for your store.
In our experience, when helping our Shopify merchants set up their Shopify wholesale stores, we recommend SMBs use Shopify apps to cater to wholesaling features instead of separating their stores or using Shopify Plus. Shopify apps can adapt well to almost all wholesaling requirements and reduce risk in operating and synchronizing inventory.
Wrap it up!
In conclusion, the success of these Shopify wholesale stores is a testament to the platform’s versatility and the power of effective e-commerce strategies. By carefully examining their approaches, you can gain valuable insights to enhance your own wholesale business.
Remember, the key to success lies in understanding your target audience, providing exceptional customer service, and leveraging the full potential of Shopify’s features. By implementing these strategies, you can create a thriving online wholesale store that attracts and retains loyal customers.
