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A Guide to Fake Sales Pop-ups on Shopify: What You Need to Know

As a Shopify store owner, you may have wondered why your site receives substantial traffic but struggles to convert visitors into customers. One potential solution is leveraging sales pop-ups to build trust, trigger FOMO (Fear of Missing Out), and enhance customer engagement. 

But what if you’re just starting and don’t have actual sales data to display? Enter fake recent sales notifications—a strategic tool that can simulate sales activity and create an impression of a busy, trustworthy store.

In this article, we’ll cover everything you need to know about fake sales pop-ups on Shopify, including:

  • Why they are effective (when used ethically).
  • How to set them up on your Shopify store.
  • The best apps to create them.
  • Common pitfalls and how to avoid them.

By the end, you’ll have a clear understanding of how to integrate these tools into your strategy to improve conversions.

A Guide to Fake Sales Pop-ups on Shopify: What You Need to Know

Fake sales pop-ups are basically those little notifications you see on websites that say stuff like, “Someone just bought this product 5 minutes ago!” On Shopify, you can use apps to create these pop-ups even if no one’s actually made a purchase yet.

Why would you want to do that? Here’s the deal:

  • People Trust Busy Stores: Shoppers feel more comfortable buying from a store that looks like others are already buying from it.
  • FOMO (Fear of Missing Out): Seeing other people buy makes visitors think, “If I don’t grab this now, it might sell out!”
  • Boosts Engagement: Pop-ups keep people focused on your site and encourage them to explore your products.

Of course, the key is not to overdo it—you want to build trust, not scare people off.

Fake Sales Pop-ups: Who and When? - Use Them Wisely 😉

Fake sales pop-ups can work well in many types of stores and niches, but they’re particularly effective for certain kinds of businesses and customers. Here’s a breakdown of where they shine and why:

Best Stores for Fake Sales Pop-ups

  • New or Small Stores
    • These stores might not have a lot of actual sales data yet, so fake pop-ups can create the appearance of activity and popularity. This helps build trust and encourages first-time customers to buy.
  • Impulse-Buy Stores

    • If your store sells low-cost, trendy, or fun products, fake sales pop-ups can create a sense of urgency, nudging customers to make quick decisions. Think items like gadgets, accessories, or viral products.
  • Seasonal or Limited-Time Shops

    • For stores selling seasonal products (e.g., holiday decor) or limited-edition items, fake notifications amplify the urgency to “buy now before it’s gone.”
  • Dropshipping Stores

    • Since dropshipping often means competing in highly saturated markets, fake sales pop-ups can help create a competitive edge and make the store seem more established.
  • Niche or Hobby Stores

    • Stores catering to specific hobbies or interests (e.g., gaming, fitness, crafts) can use fake notifications to show other enthusiasts buying, which helps build trust within that community.

Best Types of Customers for Fake Sales Pop-ups

  • First-Time Visitors: First-time shoppers are often hesitant to buy from a new store. Pop-ups can reassure them that other people trust the store and its products.
  • FOMO-Driven Shoppers: Customers who are easily influenced by trends or social proof respond well to notifications that others are buying the same product.
  • Value-Conscious Buyers: Seeing sales or discounts through pop-ups can nudge customers who are looking for deals to make a purchase.
  • Casual Shoppers: Customers who are just browsing might get hooked by pop-ups that spark curiosity about what’s popular or trending.

Best Niches for Fake Sales Pop-ups

  • Fashion & Accessories: Drive trends and exclusivity.
  • Health & Beauty: Build trust for personal care products.
  • Tech Gadgets: Show demand for the latest items.
  • Home & Lifestyle: Popularize useful, trendy items.
  • Toys & Hobbies: Engage niche communities.
  • Food & Beverage: Make products feel in demand and special.

Types of Stores or Customers Fake Pop-ups May Not Work For

  • Luxury or High-End Stores

    • Why? Customers in this niche value exclusivity and authenticity. Fake sales notifications may cheapen the brand.
  • B2B (Business-to-Business) Stores

    • Why? B2B customers are typically less driven by social proof and more by detailed specs and ROI.
  • Highly Tech-Savvy Customers

    • Why? These shoppers are often skeptical of marketing gimmicks and may view fake notifications as manipulative.

How to Set Up Sales Pop-ups on Shopify?

Snap Noti - Your Best Shopify Free Sales Pop-up Notification App

Setting up sales pop-ups for your Shopify store using Snap Noti is super easy. This app provides you with both real-time tracking visitor counter notifications and preset notifications, which means even if your store is kinda new don’t have much traffic and actual sales, you can leverage the app’s preset sales pop-ups.

Sell More with Snap Noti and Sales Pop Today!

Additionally, Snap Noti has a lot to offer:

  • Social Proof: Floating pop-ups show recent orders, low-stock alerts, add-to-cart notifications, and review pop-ups to create FOMO and build trust.
  • Upsell Discounts: Fun widgets share discount codes to excite and convert shoppers.
  • Cart Recovery: Flashing browser tabs brings customers back to their carts.

💅 One more thing: this app is now offered Free, so feel free to give it a shot!

Snap Noti provides 7 sales pop-ups to instantly trigger FOMO for your Shopify store
Snap Noti provides 7 sales pop-ups to instantly trigger FOMO for your Shopify store

6 Steps to Set Up Sales Notification on Shopify Store Front

1. Head to the Snap Noti app page and install it.

    • You must activate app your theme to make sure it can be displayed on your storefront.
6 Steps to Set Up Sales Notification on Shopify Store Front​

2. In the app dashboard, choose “Floating notification” > Create > Select types of floating pops: Visitor, Low Stock, Order, Add to Cart, Review. For example, I select “Visitor” as a sales pop.

6 Steps to Set Up Sales Notification on Shopify Store Front​

3. The Layout section where you set up your noti pops design:

  • Noti type: Visitor count/Visitor list
  • Size, Color template
6 Steps to Set Up Sales Notification on Shopify Store Front​

4. The Content section where you set up your noti pops content:

  • Data: There are two options
    • Show real visitor number: This is all time number, tracking when the notification is on
    • Set random number: The number of visitor will be randomized around 100 and up
  • Content where you can adjust your noti messages.
6 Steps to Set Up Sales Notification on Shopify Store Front​

5. The Display section where you select where your sales pops are displayed on

  • Show on: Home page, Product page, Collection list, Collection page, Cart page

  • Position: Top, Botton, Left and Right.
6 Steps to Set Up Sales Notification on Shopify Store Front​

6. The Behavior section where you set the noti’s behaviour, which includes:

  • Display a close button or not

  • Timing the notifications
6 Steps to Set Up Sales Notification on Shopify Store Front​

And tada! This is how it is displayed on your store front

6 Steps to Set Up Sales Notification on Shopify Store Front​

Tips to Make Sales Pop-ups Work for Your Store

Fake pop-ups are great, but only if you use them the right way. Here’s how to make sure they work:

1. Keep It Realistic

  • Don’t overdo it. If your store says you had 50 sales in the last hour, people might not believe you.
  • Show notifications for products you actually sell.

2. Don’t Be Annoying

  • Set pop-ups to appear every 20-30 seconds, not every 5 seconds.
  • Make sure they don’t cover important parts of your site, like the “Add to Cart” button.

3. Add Real Social Proof

  • Use customer reviews, real-time visitor counts, or product ratings to back up the fake pop-ups.

4. Track Your Results

  • Most apps let you see if the pop-ups are helping. Keep an eye on your conversions and tweak things as needed.

FAQs

Why am I getting traffic but no sales?

Traffic is only half the battle. Shoppers need a reason to trust your store. Sales pop-ups help build that trust by showing activity, but don’t stop there. Add clear product descriptions, customer reviews, and a fast checkout process to seal the deal.

As long as you’re not outright lying (like showing fake reviews or fake pricing), they’re fine to use. Think of them as a marketing tool to nudge shoppers in the right direction.

Final Thoughts

Fake sales pop-ups can make a huge difference for your Shopify store, especially if you’re just starting out. They’re simple to set up, affordable (sometimes even free!), and super effective at creating trust and urgency.

If you’re ready to turn your visitors into buyers, try out a sales pop-up app like Snap Noti today. Test it out, keep an eye on your results, and watch your conversions grow!

Sell More with Snap Noti and Sales Pop Today!

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