35+ Sales Promotion Examples for Shopify Stores


Are you ready to maximize your sales and revenue during this peak season? WizzCommerce’s comprehensive guide will introduce several sales promotion strategies.

We will explore over 35 exciting Shopify sales promotions examples that will set you apart from your competitors. From flash sales to volume discounts or buy one, get one free (BOGO) deals, we have a variety of strategies for you.

Let’s start the journey towards sales domination!

Sales Promotion Examples: 35+ Sales Promotion Ideas That Convert

Sales promotions, being a time-tested marketing strategy, are among the top methods for boosting retail sales. They help clear inventory, make use of buyer seasonal and holiday spending, or promote new product lines. Shopify store owners like you have been leveraging sales promotion to attract potential customers, please the existing ones, and drive new purchases.

1. Free shipping & free return

One of the major challenges in the Shopify store is checkout abandonment, and a leading cause of this problem is the additional shipping fee. When customers add products to their Shopify cart and proceed to checkout, they often encounter an unexpected extra fee. This additional shipping cost, added to their total amount due, creates a barrier that causes them to reconsider and eventually abandon their orders.

“A study found that a massive 84% of consumers are more likely to purchase if the store offers free shipping.”

Shopify sales promotion examples Free shipping & free return
Free shipping & free return

Therefore, a practical solution to this problem is to provide free shipping and free returns. This strategy can help customers make purchasing decisions more straightforward. They no longer have to worry about the additional costs, and the potential uncertainty that might make them rethink their order is eliminated.

By offering free shipping and returns, you not only encourage your customers to finalize their purchase but also enhance their shopping experience, which could result to increased customer loyalty in the long term.

2. Flash Sale

Flash sales have proven to be highly effective in boosting sales and revenue for online stores. Here are a few reasons to incorporate flash sales into your marketing strategy as examples of sales promotions:

  • Generate Frenzy and Urgency: The limited availability of flash sales creates urgency, encouraging customers to buy quickly to snag deals.
  • Boost Sales and Revenue: Attractive discounts during flash sales can lead to a surge in sales and revenue in a short timeframe.
  • Clear Inventory and Improve Cash Flow: Flash sales are great for moving slow-selling or seasonal items, helping to free up storage and boost cash flow.
Shopify sales promotion examples  Flash Sale
Flash Sale run by WizzCommerce SALE+ app

Now that we understand the benefits of flash sales let’s explore some key use cases where implementing a flash sale campaign can yield impressive results:

  • During Slow Sales Periods: Flash sales can revitalize revenue during typically slow periods by offering enticing discounts.
  • For Product Launches: They can generate excitement and initial sales for new products with limited-time offers.
  • To Clear Seasonal Inventory: Use flash sales to sell off excess seasonal items, making room for new stock.

While flash sales can be highly effective, it’s essential to keep a few key considerations in mind:

  • Set Clear Time Limits: Communicate the sale’s duration clearly to drive urgency.
  • Segment Your Audience: Offer exclusive deals to loyal customers or subscribers for a personalized experience.
  • Ensure Adequate Stock: Make sure you have enough inventory to meet demand and avoid customer disappointment.

To supercharge your flash sale campaigns and maximize your sales during peak seasons, explore Top Shopify flash sale apps and discover how it can revolutionize your sales promotion efforts.

shopify app store

3. Quantity Breaks Discount and Product Bundles

In addition to the strategies we’ve explored, leveraging the power of SnapBundle’s Quantity Breaks Discount and Product Bundles can offer a unique edge to your sales promotions. SnapBundle, a versatile app available on Shopify, enables store owners to implement volume discounts and create enticing product bundles effortlessly.

Encouraging bulk purchases has never been easier. With SnapBundle, you can set up volume discounts that motivate your customers to buy more, saving more in the process.

This strategy not only boosts your average order value but also enhances customer satisfaction as shoppers feel they’re getting a better deal. For instance, offering a 10% discount on purchasing five or more items can significantly increase the quantity of products sold, benefiting both the customer and the store.

snapbundle best shopify quantity discount app

SnapBundle takes product bundling to the next level. Whether it’s creating fixed bundles, mix-and-match options, or cross-sell bundles, this app allows for seamless integration and customization to fit your store’s needs.

Product bundles are an excellent way to increase the perceived value of purchases, clear out inventory, and introduce customers to new products. For example, bundling a camera with a case and a memory card at a discounted rate can attract photography enthusiasts looking for a complete package deal.

shopify app store

4. Free sample/Free trial/Free demo

When selling high-priced products or services, pricing can be a significant obstacle preventing customers from reaching the final conversion step. Offering a free trial or demo allows them to test the products/services without any commitment. They can cancel the trial at any time without any risk.

For example, WizzCommerce offer 7-day free trial for BOGO+ app and 10-day free trial for SALE+ app. Shopify users can try out all the premium features and cancel anytime within the trial period without facing any additional charge.

Shopify sales promotion examples free trial
Free trial of WizzCommerce BOGO+ app

5. Free Gift

The allure of receiving something for free has a profound psychological impact on customers. There are several compelling reasons to incorporate free gifts into your list of examples of sales promotion, making them a powerful tool for driving customer engagement.

  • Boost Conversion Rates: The allure of a free gift with purchase can significantly increase sales by motivating customers to act.
  • Increase Customer Satisfaction: Gifts are seen as a token of appreciation, enhancing customer loyalty and satisfaction.
  • Brand Differentiation: Offering free gifts can distinguish your brand in a competitive market, attracting new customers and fostering brand loyalty.
Shopify sales promotion examples Free Gifts
Free Gifts

While free gifts can be used in various scenarios, here are some specific recommendations:

  • Product Launches: Kick off new products with a free gift to spark interest and encourage trial.
  • Holiday Promotions: Leverage holidays with themed gifts to boost seasonal sales.
  • Loyalty Rewards: Strengthen ties with loyal customers through exclusive free gifts.

To amplify the effectiveness of your free gift campaigns, keep the following recommendations in mind:

  • Relevance and Value: Choose gifts that resonate with your audience and enhance the main purchase.
  • Clear Communication: Be transparent about how customers can qualify for the free gift to build trust.
  • Limited Availability: Use exclusivity to create urgency, encouraging quicker customer action.

Implementing and managing free gift campaigns on your Shopify store is made easier with the Top Shopify Free Gift apps. It’s time to unlock the full potential of free gift promotions for your online store!

6. Gift with purchase

Gift with purchase campaigns are a powerful tool for boosting sales and enhancing customer satisfaction. Here’s why they’re a top sales promotion strategy:

  • Increased Perceived Value: Customers feel they’re getting more for their money, adding excitement to their purchase.
  • Positive Brand Association: These campaigns foster a generous and caring brand image, encouraging customer loyalty and referrals.
  • Market Differentiation: Stand out in a crowded market by offering an enticing extra, giving customers a reason to choose you.
Shopify sales promotion examples Gift with Purchase
Gift with Purchase set up by BOGO+ app by WizzCommerce

Effective Implementation:

  • Product Bundling: Pair popular items with complementary gifts to increase order value.
  • Product Promotions: Boost interest in new or specific products with an accompanying gift.
  • Cross-Selling/Upselling: Offer gifts with related or premium products to enhance customer exploration.

Maximizing Impact:

  • Choose Relevant Gifts: Ensure gifts align with customer interests and the purchased product.
  • Monitor Inventory: Avoid stockouts of promotional gifts to prevent customer disappointment.
  • Focus on Quality and Presentation: High-quality, well-presented gifts enhance the customer experience and reflect positively on your brand.

Gift with purchase campaigns, when executed well, can significantly elevate your sales promotions and create lasting positive impressions on your customers.

7. Coupon

Coupons, which can be physical or digital vouchers, are a traditional method used to persuade customers to purchase products or services.

In a survey, it was found that 97% of respondents actively seek coupons while shopping. People of all financial statuses desire coupon codes. The urge to find the best deals is similar across different earning levels:

  • $20,000 – $39,000: 87%
  • $100,000 – $149,000: 85%
  • $200,000 and More: 86%
Shopify sales promotion examples coupon
Coupon displayed on website to lower cart abandonment

The marketing team can apply a variety of methods to effectively promote these coupons. They can choose to distribute them across different platforms, including the company websites, popular social media platforms and targeted advertising to reach potential customers.

Alternatively, they can also take advantage of email marketing for sending personalized messages or leverage third-party sites to distribute these coupons. This can help in reaching a broader audience beyond their existing customer base, potentially boosting the company’s visibility and customer acquisition efforts.

8. BOGO: Buy one get one

BOGO (Buy One, Get One) promotion is a popular strategy for retailers looking to create a sense of excitement among customers. Let us show you why you should incorporate BOGO campaigns into your sales promotions.

  • Boost Sales: Encourages purchases by offering an additional item for free or at a discount, increasing overall sales.
  • Inventory Clearance: Helps move excess or slow-selling stock, improving cash flow.
  • Customer Satisfaction: Creates excitement and perceived value, fostering loyalty and repeat business.
Shopify sales promotion examples BOGO
BOGO: Buy X get X, Buy X get Y

BOGO promotions can be strategically employed in various scenarios. Here are a few examples of when to implement BOGO campaigns:

  • Customer Loyalty: Use BOGO to reward and retain loyal customers.
  • Increase Store Traffic: Attract more visitors to physical stores with exclusive in-store BOGO offers.
  • Manage Inventory: Clear out unwanted stock efficiently through enticing BOGO deals.

When implementing BOGO campaigns, here are some important notes for a successful promotion:

  • Targeted Marketing: Customize your BOGO campaigns for specific customer groups based on their preferences and buying habits.
  • Promote Scarcity: Use phrases like “Limited Time Offer” to create urgency.
  • Visibility: Ensure the promotion is prominently displayed across your website, emails, and social media to maximize engagement.

Don’t miss out on the opportunity to supercharge your promotions and drive remarkable results. Explore our handpicked selection of top Shopify BOGO apps and unlock the true potential of BOGO promotions.

9. Volume discount: Bundled products

Are you looking for a way to incentivize customers to purchase larger quantities of your products? Look no further than volume discounts. These enticing offers provide customers with a price reduction based on the number of items they purchase. Implementing volume discounts in your sales promotions can have a profound impact on your business:

  • Encourage Bulk Purchases: Motivate customers to buy in larger quantities with attractive discounts.
  • Boost Customer Loyalty: Reward loyal customers with exclusive discounts, showing appreciation for their business.
  • Attract Wholesale Buyers: Appeal to wholesale clients looking for bulk purchase discounts, enhancing your client base.
Shopify sales promotion examples volume discount
Volume discount by BOGO+ app by WizzCommerce

By strategically implementing volume discounts in these scenarios, you can drive customer engagement:

  • Repeat Purchases: Use volume discounts to encourage customers to make repeat purchases.
  • Corporate/Group Orders: Offer discounts for bulk orders from businesses or groups, securing larger sales.
  • Subscription Services: Implement discounts for longer subscription commitments, ensuring steady revenue.

When utilizing volume discounts as part of your sales promotions, here are some important notes to consider:

  • Strategic Thresholds: Set discount thresholds that encourage higher purchases without sacrificing profitability.
  • Personalization: Offer personalized discounts based on customer profiles or purchase history for a more tailored approach.
  • Experimentation: Test various discount levels to find the most effective strategy for your business.

So to maximize the benefits of volume discounts in your sales promotions, discover our recommended Top Shopify volume discount apps and elevate your sales promotions to new heights.

10. Social media contests & giveaways

Running games and contests on your social media platforms is an enjoyable method to boost engagement and reach a larger audience. This could be achieved through new posts that customers tagged you, a giveaway, or a contest with prizes for participants.

Shopify sales promotion examples social contest
Social media contests & giveaways

Here are some additional information if you are considering applying this sales promotion idea for your Shopify store:

  • Contests help acquire an average of over 34% of new customers.
  • Brands, on average, gain about 17500 fans by organizing these campaigns on their fan pages.

It’s not only an entertaining way to generate excitement about your business but also to reward customers for their efforts in promoting your brand.

11. Referral discount

Acquiring new customers can often be an expensive and challenging task. It requires extensive marketing efforts, time, and resources. However, WizzCommerce suggests an effective alternative: “Turning your existing customers into advocates for your brand.”

This involves incentivizing your customers to introduce your products or services to their friends and family.

Shopify sales promotion examples  referral discount
Referral discount – refer a friend

When customers refer anyone to your website, they could receive a reward, such as a discount on their next purchase, free items, or other forms of appreciation. This not only encourages the initial customer to spread the word about your business but also makes them feel appreciated for their contributions.

In addition, the contacts referred by your customers also benefit from this program. They could receive a referral discount, motivating them to try out your products or services. This referral strategy creates a win-win situation. Your existing customers get rewarded for their referrals, their friends get discounts on their first purchase, and your business acquires new customers at a lower cost.

12. Donate a portion of the purchase

Including a charitable donation with orders can benefit customers, business owners, and the charity. This approach allows customers to feel a sense of fulfillment that they are contributing towards a noble cause. For them, buying a product or service also means helping those in need, which adds emotional value to their purchase.

Shopify sales promotion examples donation part of purchase
Part of the purchase is donated to a charity

On the other hand, the charity organization benefits significantly from the increased income. It gives them the necessary resources to continue their noble work and expand their reach to help more disadvantaged people.

Lastly, your business also gets substantial benefits from this arrangement. By aligning your brand with a good cause, you are regarded as a socially responsible business. This enhances your brand image and builds a positive reputation.

13. Subscription/Recurring sale

The main objective of recurring sales is to encourage customers to make purchases repeatedly over a period of time. It’s an opportunity not just to sell but to cultivate relationship with your existing customers.

This strategy helps your business maintain a steady customer base, as well as ensure a predictable revenue flow.

Shopify sales promotion examples subscription pricing
Subscription pricing table from Shopify App Store

There are several examples of this strategy that have proven successful for many businesses. These include renewing subscriptions, which keeps customers engaged with your product or service regularly. Hybrid billing combines multiple billing methods to provide a more tailored and flexible payment solution for customers.

The freemium model, where basic services are provided for free with the option to upgrade to premium services, is another effective method of encouraging recurring sales. Long-term contracts, which secure a commitment from the customer for a set period, also contribute to a steady and predictable revenue stream.

14. Discount for the first purchase

The first-time purchase promotion can take many forms, including discounted prices, free shipping, freebies, free educational content, or one-on-one calls demonstrating product usage. This approach welcomes customers to the brand.

Let’s say, for example, you find it challenging make the buying decision immediately. In such cases, a viable strategy you might want to consider is offering them a free trial initially.

Shopify sales promotion examples first purchase discount
Offer a discount to promote first purchase from new visitors

This marketing approach is advantageous as it involves no immediate commitment or financial risk on the part of the customer, making it a more appealing option for them. As they begin to use your product or service during the free trial, you can gradually guide them through your sales funnel. This process involves understanding and addressing their concerns, doubts, and potential objections.

You can provide them with more detailed information about your product or service, demonstrate its value, and show them how it can solve their problems or meet their needs. Once they have a proper view of the product and its value, you may secure the deal by offering them an attractive first-purchase discount.

15. Loyalty promotion

Since it costs five times more to acquire a new customer than to attain the existing one, loyalty marketing is essential. Loyal customers often shop repeatedly at their favorite online stores. Offering them some advantages with their repeat purchases can benefit both customers and business owners.

Shopify sales promotion examples loyalty promotion
Loyalty & reward program promotion

Here are some suggestions to promote customer loyalty. You can offer points, private discounts, and rewards, provide affiliate deals, grant early access to new products, distribute free gifts or limited-edition merchandise, or invite customers to store launches and product unboxings.

Loyalty promotions enhance customer engagement and retention, extend the customer life cycle, and drive business revenue without acquiring new customers.

20+ Other Sales Promotion Strategies for Your Shopify Store

  1. Cashback Promotions: Encourage repeat business with cashback on purchases.
  2. Google My Business Posts: Share updates and offers on Google’s platform.
  3. Branded Gifts: Offer logo-branded gifts to enhance brand visibility.
  4. Newsletter Signup Discounts: Grow your subscriber list with signup incentives.
  5. Spin-the-Wheel Promotions: Engage customers with interactive discount games.
  6. Clearance Sales: Move old inventory with discounted sales.
  7. End-of-Season Sales: Clear seasonal items with special sales.
  8. Tripwire Upsells: Introduce low-cost items to lead to higher-value sales.
  9. Site-wide Sales: Apply discounts across your entire product range.
  10. Gift Cards: Offer gift cards for flexible customer gifting options.
  11. Abandoned Cart Promotions: Recover lost sales with cart abandonment incentives.
  12. Mystery Offers: Excite customers with surprise content boxes.
  13. Pre-launch Promotions: Build anticipation for new product releases.
  14. Purchase Frequency Promotions: Reward regular customers with exclusive discounts.
  15. Daily Deals: Drive daily traffic with new deals each day.
  16. Cross-Sell Promotions: Suggest complementary products to enhance purchases.
  17. Happy Hour Promotions: Boost slow periods with time-limited discounts.
  18. Reengagement Promotions: Win back inactive customers with special offers.
  19. Partnership Coupons: Expand reach through business collaborations.
  20. Feedback Discounts: Incentivize customer feedback with discount rewards.
  21. Gated Promotions: Create exclusive deals for specific customer groups.
  22. Birthday Sales: Celebrate customer birthdays with personalized offers.

What is Sales Promotion? 

A sales promotion’s main purpose is to boost sales, increase customer loyalty, and raise brand awareness. It often entails offering customers a discount or other incentives to purchase your product or engage with your brand. Sales promotions, while short-term, form a crucial part of a broader marketing strategy.

Why is Sales Promotion Important?

The importance of sales promotion for online stores cannot be overstated, especially during peak seasons. These promotions play a vital role in driving customer engagement, increasing conversions, and ultimately boosting sales. Let’s delve into some key metrics that highlight the significance of sales promotion:

  • High Conversion Rate: Sales promotions have been shown to have a significant impact on the conversion rate. One study shows that 39% of shoppers who are provided with personalized coupons, promotions, or recommendations during their in-store shopping experience tend to spend a higher amount.
  • Average Order Value (AOV): Sales promotions can also have a substantial impact on the average order value. Promotions like “buy one, get one at 50% off” can boost AOV by up to 12%.
  • Customer Acquisition: Research has shown that offering a promotion can result in a customer acquisition increase of up to 38%. So you can drive more first-time purchases and expand your customer base.
  • Customer Retention and Loyalty: Exclusive discounts and loyalty programs enhance customer loyalty, encouraging repeat purchases.
  • Brand Awareness and Word-of-Mouth: Positive sales promotion experiences can amplify brand awareness and encourage word-of-mouth, with 68% of consumers recognizing the role of coupons in brand visibility (Invesprco).

By leveraging the power of 5 examples of sales promotion below and tracking these specific metrics, online stores can strategically achieve substantial revenue growth during peak seasons.

What are The Downsides of Sales Promotion? 

Sales promotions can sometimes lead businesses to become too dependent on them to drive sales. This dependency can create a short-term marketing cycle that hinders long-term planning and growth, known as the “sales promotion trap.” Customers might expect constant promotions and only buy products or services when they’re discounted.

Furthermore, promotions can make your products seem cheap. Excessive or inappropriate promotions can damage your brand’s image.

“A study found that new customers who make their first purchase with a discount or special offer are 50% less likely to return for a second purchase.”

The same study found that a customer who doesn’t receive a discount or promotion in their first interaction with a retailer is worth at least 2.5x more than a customer who does.

The Last Words on Examples of Sales Promotion

In conclusion, incorporating strategic sales promotions is paramount to maximizing your sales during peak seasons. By implementing these effective examples of sales promotion, it will not be a dream to ultimately boost your revenue.

Additionally, don’t underestimate the power of integrating your sales promotions with other marketing activities. Therefore, you can leverage email marketing, social media campaigns, and combine discounts to amplify the reach of your promotions.

With careful planning, strategic execution, and powerful Shopify apps, it’s time to unlock the full potential of sales promotions and achieve remarkable results for your online store!

So don’t forget to get BOGO+ now to empower your sales promotions and take them to the next level!

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