In today’s digital age, email marketing remains a powerful tool for e-commerce businesses to connect with their customers, build brand loyalty, and ultimately drive sales. For Shopify store owners, choosing the right email marketing app is crucial in maximizing the potential of their online business. With numerous options available, it can be overwhelming to find the best email marketing app for your Shopify store.
In this comprehensive guide, we will review the top Shopify email marketing apps in 2023. Whether you’re looking to automate your email campaigns, personalize your messages, or optimize your email deliverability, these apps are designed to enhance your marketing efforts and boost your store’s sales. Join us as we explore the features, benefits, and pricing of each app, helping you make an informed decision for your e-commerce business.
1. Best Email Marketing App for Shopify: AVADA Marketing Automation
Pricing
- Free plan.
- Pro plan: $16/month.
- Advanced plan: $47/month.
Overview: AVADA Email Marketing, SMS, Pop up is an omnichannel marketing platform that allows you to follow up and convert customers via email, SMS, push notifications, and WhatsApp. It offers features like automation workflows, newsletter campaigns, capturing leads via popups and forms, and various email marketing templates.
Key features
- Automation workflows for abandoned carts, welcome subscribers, and more.
- Newsletter campaigns with customizable popups and email promos.
- Lead capture through various popup forms.
- Diverse email marketing templates.
- Personalization options and segment audience.
- Advanced reports, campaign monitoring, and push notifications.
Pros
- Omnichannel marketing approach with email, SMS, push notifications, and WhatsApp.
- Versatile newsletter campaigns with customizable pop-ups and templates.
- Advanced reports and monitoring features.
Cons
- Clients are not filtered based on their language.
Shopify ratings: 4.9/5.
2. Best Email Marketing App for Shopify: Omnisend Email Marketing & SMS
Pricing
- Free plan.
- Standard plan: $16/month.
- Pro plan: $59/month.
Overview: Omnisend offers a sophisticated omnichannel marketing solution, allowing you to integrate SMS marketing, Google and Facebook retargeting ads, push notifications, Messenger, and more into a unified communication flow with your segmented audience. The app provides robust email automation and synchronization of all marketing channels.
Key features
- Drive sales across multiple channels.
- Use robust segmentation to target the right audience.
- Create mobile-friendly and customizable signup forms.
- Easy integration with Shopify, including automatic product import.
- Integrate SMS into your email marketing strategy.
Pros
- Multiple channel integration for comprehensive marketing campaigns.
- Simplified management with a single dashboard.
- Flexible customer segmentation based on shopping and email campaign behavior.
- User-friendly interface with pre-built templates.
Cons
- Focuses primarily on email marketing, without additional channels.
Shopify ratings: 4.8/9.
3. Best Email Marketing App for Shopify: Firepush ‑ SMS & Web Push
Pricing
- Free plan
Overview: Firepush is an easy-to-use email marketing app for Shopify, catering to both marketing and transactional emails. It offers a range of features including email templates, campaign automations, and analytics. Firepush also supports SMS and web push notifications, enabling omnichannel marketing campaigns.
Key features
- Drag-and-drop email editor.
- Automated campaigns for marketing and transactional emails.
- Robust campaign reporting.
- Library of designer-made email templates.
- Customer segmentation for personalized offers.
- SMS and web push notifications.
Pros
- Ability to recover abandoned carts and engage customers through texts and web push notifications.
- Automate notifications for price drops, delivery updates, and promotions.
- Comprehensive campaign overview and revenue tracking.
- Personalized texts and web notifications for converting potentials to customers.
Cons
- Can be expensive for some merchants who have a large number of subscribers and need to send a lot of messages. The app charges based on the number of subscribers and the number of messages sent, which can add up quickly.
Shopify ratings: 4.7/5.
4. Best Email Marketing App for Shopify: OrderlyEmails: Email Templates
Pricing
- Free plan.
Overview: OrderlyEmails by FORSBERG+two ApS focuses on providing email templates that enhance the professionalism and effectiveness of your website’s default email notifications. The app helps generate more sales by including product recommendations, discounts, upsells, and social profiles in your email notifications.
Key features
- Design professional and eye-catching email templates in 3 simple steps.
- Increase sales with discount codes and product recommendations.
- Customization options for email designs, testing, and translation.
- Conversion and engagement tracking.
- Quick and safe installation.
Pros
- Polished and branded email templates for a professional brand experience.
- Easy customization of Shopify’s standard customer emails.
- No coding required to send professionally designed customer emails.
- Integration with social profiles for enhanced customer engagement.
- 24/7 friendly human support.
Cons
- The app does not incorporate SMS, emails, or any other forms of communication.
Shopify ratings: 4.9/5.
5. Best Email Marketing App for Shopify: CM Commerce Email Marketing
Pricing
- Free plan.
Overview: CM Commerce Email Marketing by Campaign Monitor offers excellent segmentation and personalization features to help you employ customer data in an actionable way. While it focuses solely on email marketing, it provides a great visual journey designer to build automation workflows and offers features like abandoned cart emails, automated receipts, and follow-ups.
Key features
- Robust segmentation for timely emails.
- Improve customer conversations throughout their journey.
- Collect and leverage reviews.
- Eye-catching templates, cross-sell messages, and shipping coupons.
Pros
- Automation workflows for common marketing scenarios.
- Integration with Shopify to sync customer and order data.
- Engage customers with personalized email content.
Cons
- Only provide a small number of connections with other email marketing tools.
Shopify ratings: 4.6/5.
6. Best Email Marketing App for Shopify: Privy ‑ Pop Ups, Email, & SMS
Pricing
- Free plan.
- Starter plan: $30/month.
- Growth plan: $45/month.
- Conversion only: $70/month.
Overview: Privy – Pop Ups, Email & SMS is an all-in-one platform trusted by e-commerce businesses to improve website conversion, grow their email list, and drive more sales. The app offers various elements such as exit-intent popups, banners, and triggered campaigns based on user behaviors and other factors.
Key features
- Multiple options for growing email and SMS marketing lists.
- Easy-to-use drag-and-drop email editor.
- SMS marketing capabilities, including cart saver texts.
- Automate email and SMS campaigns for increased efficiency.
- Expert onboarding and support.
Pros
- Wide range of popup display options for email and SMS list growth.
- Simplified email design with pre-built templates.
- Personalize messages based on user behavior.
Cons
- When the subscriber count grows, the requirement to upgrade to a higher-priced plan and pay for sending emails to more subscribers is needed.
Shopify ratings: 4.6/5.
7. Best Email Marketing App for Shopify: SmartrMail Email Marketing SMS
Pricing
- Free plan.
- Standard plan: $19/month.
- Unlimited plan: $99/month.
Overview: SmartrMail Email Marketing is designed to boost sales by offering good deals via emails. The app enables you to send hyper-personalized emails based on past purchases, including order follow-ups, abandoned carts, thank-you emails, and cross-selling recommendations. It also provides email capture popups and integration with other platforms.
Key features
- Add products/services to email newsletters with pre-built templates.
- Easy customer segmentation.
- Grow email lists effectively with capture popups.
- Integration with Justuno, Sumo, and Wisepops.
Pros
- Personalize emails based on past purchase behavior.
- Integration with popular email capture and popup platforms.
- Automated emails for abandoned carts, order follow-ups, and more.
- Easy email design with pre-built templates.
Cons
- Quality support comes at a higher price.
Shopify ratings: 4.9/5.
8. Best Email Marketing App for Shopify: Klaviyo: Email Marketing & SMS
Pricing
- Free plan.
- Email plan: $20/month.
- SMS plan: $15/month.
Overview: Klaviyo is an email and SMS marketing platform designed specifically for ecommerce brands. It is an official strategic partner of Shopify and offers a suite of tools to help businesses own their customer data and build long-term relationships at scale. With Klaviyo, you can automate personalized communications using email and SMS templates, including price drop alerts, cart reminders, and product recommendations.
Key features
- Sync all-time Shopify data, including website activity, tags, catalog, and coupons.
- Build detailed audience segmentation with predictive analytics.
- Access built-in Shopify automations like Back in Stock, Browse Abandon, and Price Drop.
- Real-time revenue data per automation, campaign, segment, and channel.
- Send dynamic coupon codes for VIPs, delays, abandoned carts, winback, and more.
Pros
- Comprehensive analysis of marketing campaign efficiency.
- Easy design of email templates matching your website’s branding.
- Direct connection with Facebook accounts for instant updates.
- Ability to send SMS messages to customers who prefer it.
Cons
- Klaviyo’s customer care service frequently takes longer to react.
Shopify ratings: 3.8/5.
Closing
To sum up, email marketing is a proven method to nurture customer relationships and drive conversions, and choosing the right app can make all the difference. Remember, email marketing is a powerful tool, and by choosing the best email marketing app for your Shopify store, you’re investing in the growth and success of your business. Start leveraging the benefits of these top Shopify email marketing apps in 2023 and watch your sales soar.
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