How to Bundle Products on Shopify (2026): 6 Bundle Types, With & Without Apps

Ever scrolled through endless app listings, just wanting a simple way to bundle some products on your Shopify store(or just a simple way for bundling Shopify products without app)? Yeah, been there, done that. The truth is, not everyone needs all the bells and whistles – sometimes you just want to offer a good old-fashioned “Buy X Get Y” deal or create a curated bundle without adding another app to your already overflowing toolbox.

Well, good news! This guide is your one-stop shop for creating effective bundles on Shopify, with or without an extra app. Since 2023, Shopify has offered its own free bundles app for fixed bundles and multipacks, and you can still run a simple “Buy X Get Y” bundle deal with native discounts in just two easy steps. We cover both, plus when a third-party app is worth it.

The Best Free Shopify Bundle Upsell App

Boost sales and AOV with Snap Volume Discounts Bundle—create mix-and-match bundles, volume discounts, and “frequently bought together” offers to drive more purchases and clear inventory faster. Free for 500 first install

What Is a Product Bundle on Shopify?

A product bundle groups several products, or several units of one product, into a single offer at one price. Shopify supports three bundle types (Shopify Help Center):

Bundle type	What it is	How to build it
Fixed	A preset set of products; customers can pick variants (size, color)	Free Shopify Bundles app
Multipack	Several units of the same product	Free Shopify Bundles app
Mix-and-match	The customer chooses items from a pool	Third-party bundle app, or Bundles APIs on Shopify Plus

Deep dives: fixed bundles on Shopify, mix-and-match bundles, and fixed vs mix-and-match bundles.

What Types of Shopify Product Bundles Are There?

Not every bundle works the same way. Below are the six bundle types merchants use most on Shopify, when each one fits, and how to build it. Pick the type first, then choose the setup method (Shopify Bundles, a no-app discount, or a third-party app).

1. What is a simple (fixed) product bundle?

A simple bundle groups related products for one price. It suits clearance, seasonal deals, gift sets and starter kits, and you can build it as a fixed bundle in the free Shopify Bundles app. See more Shopify bundle examples.

Because a fixed bundle asks shoppers to take the whole set, keep the individual products available too so you don't lose customers who only want one item.

2. What is the difference between volume discounts and quantity breaks?

Both reward customers for buying more, but they count items differently:

Shopify Bundles does not do volume tiers, so you need an app such as Snap Bundle Volume Discount for this type.

3. How do BOGO, Buy X Get Y and free-gift bundles work?

These promotions give a free or discounted item when a condition is met:

Shopify's built-in Buy X Get Y discount covers the basics (see the no-app steps above and our guide to setting up a Buy 1 Get 1 Free deal). For pop-ups, auto-adding gifts to the cart or targeting by customer tags, an app like Wi BOGO: Buy X Get Y Free Gift helps. Learn more: how to add a free gift with purchase on Shopify.

4. What is a frequently bought together bundle?

A frequently bought together bundle recommends items that shoppers usually buy with the product they are viewing, often with a small discount for adding them all. Examples: a smartphone with a screen protector and case; a vacuum with replacement filters; a yoga mat with a water bottle and resistance bands.

Apps that handle this include Snap Bundle Volume Discount (manual pairings with a discount) and Frequently Bought Together CBB (automatic recommendations).

5. What is a mix-and-match bundle?

Mix-and-match bundles let customers build their own set from a pool of products, for example "pick any 3 t-shirts from 10", a build-your-own skincare kit, or a "Build Your Own Snack Pack". Unlike frequently bought together, the shopper chooses the items. Shopify Bundles can't do this, so use a third-party app (or the Bundles APIs on Shopify Plus).

6. What is a subscription bundle?

A subscription bundle delivers the same products, or a rotating mix, on a schedule (weekly, monthly or quarterly). It fits consumables: beauty and personal care, health and wellness, food and beverage, pet supplies, and books. Examples: a monthly skincare box, a curated monthly coffee selection, or recurring pet-food delivery.

Options include the free Shopify Subscriptions app by Shopify, Seal Subscriptions and Subi Subscriptions.

Does Shopify Have a Built-In Bundle Feature? (Shopify Bundles in 2026)

Yes. Shopify Bundles is a free first-party app that lets you create fixed bundles and multipacks from your Shopify admin, and it is available on all Shopify plans. Shopify announced native bundle support on July 26, 2023. Steps from the Shopify Help Center:

1. Create the individual products you want to include first.
2. In your Shopify admin, go to Apps > Bundles and click Create bundle.
3. Enter a title and click Select products.
4. Adjust quantities and variants. To make a multipack, duplicate the product.
5. Click Save and continue, then add images, a description and the bundle price.
6. Change the status from Draft to Active and choose your sales channels, then save.

Limits to know before you start (per Shopify’s Help Center):

• Fixed bundles can include up to 30 components.
• A bundle can have at most 3 options and 100 variants.
• Bundle inventory is tracked as overall stock, not by location.
• If a component’s price changes, the bundle price does not update automatically.
• Your store needs the Online Store channel (or a custom storefront) and the upgraded checkout. Stores using checkout.liquid customizations can’t sell bundles.

How to Bundle Products on Shopify With a Third-Party App

If you need more than fixed bundles (mix-and-match, volume tiers, “frequently bought together” offers), a third-party bundle app is the faster route. If you’re already familiar with Shopify apps, the general flow takes 5 simple steps:

1. Install a bundle app from the Shopify App Store and approve its permissions.
2. Enable the app’s theme app embed or block under Online Store > Themes > Customize.
3. Create a bundle or offer in the app: choose products, bundle type and discount.
4. Choose where it displays (product page, cart or a dedicated bundle page) and match the styling to your theme.
5. Preview on desktop and mobile, place a test order, then activate.

How to Bundle Products on Shopify Without an App (Buy X Get Y Discount)

Considering trying product bundling on Shopify without installing anything? Shopify’s built-in discounts let you run a bundle-style offer. Note that this applies a discount to separate products rather than creating one bundle product, so there is no single bundle page or bundle SKU. It is still a cost-effective way to test whether bundling works for your store before you commit to an app.

Here are ONLY 2 actionable steps for your convenience:

Step 1: Choose Products for Your Bundle

In this guide, we’ll focus on implementing the ‘Buy X, Get Y’ bundle strategy as an example to set up.

The first crucial step involves deciding on the products you wish to include in your bundle. Once you’ve made your selection, navigate to the ‘Products’ section to add new items to your bundle. If the chosen products are already available in your store, you can conveniently skip this step.

Navigate to the ‘Products’ section and select ‘Collection’. This collection will serve as your bundle. Assign the collection a name that reflects the bundle you’re creating. For instance, in this example, we’ll name the bundle ‘Buy X, Get X.

Once you’ve entered all the necessary details for your collection, proceed to handpick the products you want to include. Click on ‘Browse’ to select the desired items. After making your selections, remember to click ‘Save’ to complete the first step of the process.

Step 2: Set up discount for bundle

Next, go to Discounts in the left sidebar of your Shopify admin. It is its own admin section, separate from Products and Collections.

In this section, click Create discount.

And then, select discount type “Buy X get Y”

Next, customize each section of the discount according to your preferences. Importantly, under Method, select Automatic discount and give it a name. Customers then receive the discount automatically at checkout, without entering a code.

Please note: In the ‘Customer Buys’ and ‘Customer Gets’ sections, ensure you select ‘Specific Collections’. Then, browse and select the ‘Buy X get X’ collection that you recently added

✨ Pro Tips:If you want to create more flexible bundles like mix-and-match, volume discounts, etc., we recommend you not overlook Shopify apps. Don’t worry about the budget. There are a lot of apps offered free!Snap Bundle: Volume Discountis one of them. It is a totally free app that offers volume discounts, quantity breaks for any variants, mix-and-match bundles, and sale badges. Let’s give it a try!

You also have the flexibility to customize additional options. For instance, under ‘Combinations’, you can allow customers to combine this bundle with other offers like free shipping or order discounts. Additionally, set the ‘Active Dates’ to specify when the bundle offer becomes officially active.

VIEW DEMO STORE HERE (password-protected; contact our team for access)

💡 Prefer a pure BOGO setup? Follow our step-by-step guide on how to set up BOGO on Shopify.

💡 Learn More: The 7 Best Shopify Bundle Apps: An In-Depth Review and Comparison

The 7 Best Shopify Bundle Apps: An In-Depth Review and Comparison

We’ll examine the seven best Shopify bundle apps, compare their key features, pros and cons, pricing, and recommendations tailored to different types of stores. Find Out Here

Create Bundle Strategies Easily with Snap Bundle & Volume Discount 🚀🛍️

Looking to increase your Shopify store’s average order value without complicating your workflow? Snap Bundle & Volume Discount makes it simple!

This free, all-in-one app lets you create volume discounts (like “Buy 2, Save 10%”), mix-and-match bundles, and frequently bought together deals—no coding needed. Whether you want to encourage bulk purchases, offer personalized bundles, or clear out old inventory, Snap Bundle has you covered.

✨ Why merchants love it:

• Easy-to-use bundle builder and volume discount creator
• Flexible mix & match options for personalized shopping
• Eye-catching product badges and low stock counters to create urgency
• Built-in auto-translation for multilingual stores

Snap Bundle integrates with Shopify themes and works inside your Shopify admin. Start bundling smarter today. 💡📈

What Are the Best Practices for Product Bundling Without an App?

While the no-app method only takes 2 steps, there’s more to consider for good results (most of these apply to app-based bundles too):

Planning and Product Selection

• Identify Your Goals: Clearly define your objectives for creating bundles. Are you aiming to clear out slow-moving inventory, upsell complementary products, or offer a discounted package for specific customer segments?
• Target Audience: Understand your ideal customer and their needs. Create bundles that cater to their preferences and buying habits.
• Product Selection: Choose products that complement each other well and offer perceived value as a bundle. Consider functionality, aesthetics, and potential cost savings.

Pricing and Presentation

• Percentage Discount: This is a straightforward approach where you offer a specific percentage discount on the total price of the bundled items compared to buying them individually. Set the percentage from your margins: check that the discounted bundle still covers the cost of every component.
• Fixed Dollar Amount Discount: This strategy sets a flat dollar amount discount for the bundle. This can be more impactful psychologically than a percentage discount, especially for bundles with a high total price.
• Tiered Discounts: Create different discount tiers based on the number of items included in the bundle. For example, a 2-item bundle might have a 10% discount, while a 3-item bundle offers 15% off, incentivizing customers to purchase larger bundles.
• Psychological Pricing: Use pricing tactics that make the bundle offer seem more attractive, such as showing the “bought separately” total next to the bundle price, or using charm pricing (for example $9.99 instead of $10.00). Test what works for your audience.
• Choosing between offer types? Compare bundle pricing vs BOGO, frequently bought together vs bundles, and quantity breaks on Shopify.

Manage Inventory for Your Bundle

If you create bundle deals with discounts only, you need to track inventory for each bundled item yourself. Shopify Bundles syncs component inventory automatically, which is one reason to use it for fixed bundles. Here’s how to manage stock manually:

• Manual Inventory Checks: Establish a routine – daily or weekly (depending on your sales volume) – to visit the “Inventory” section under “Products” in your Shopify admin.
• Monitor Individual Items: Within the inventory section, check the stock availability for each item included in your bundles.

• Proactive Restocking: If any bundled item falls below a safe stock level, restock it promptly to avoid bundle fulfillment issues. This proactive approach ensures you don’t run out of stock and can fulfill bundle orders smoothly.

Promote Your Bundle

Crafting compelling bundles is only half the battle. To truly reap the benefits, you need to inform your customers and generate excitement about these bundled offerings. Here are some strategies to get the word out in a way that maximizes your advantage:

• Product Page Prominence: Highlight your bundles on individual product pages for items included in the bundle. Consider adding call-to-actions (CTAs) encouraging customers to “View the Bundle” or “Complete the Look” with your curated selection.

• Dedicated Collection Page: Create a visually appealing collection page showcasing your bundle. Include high-quality images, a clear title, and a compelling description that emphasizes the value proposition and benefits of purchasing the bundled items together.

• Email Marketing Powerhouse: Announce your new bundle to your email list with an enticing subject line and a clear call to action directing them to the bundle collection page. Showcase the bundle’s benefits and highlight any discounts or special offers.

• Social Media Savvy: Promote your bundle on social media platforms like Instagram, Facebook, TikTok, or X (formerly Twitter). Utilize captivating visuals and highlight the key features and advantages of your bundle. Consider running targeted ad campaigns to reach your ideal customer base.

• Website Banners and Pop-Ups: Strategically place eye-catching website banners or pop-ups on your online store featuring your new bundle. This is a great way to grab attention and drive traffic to your bundle collection page.

What Are Some Product Bundle Examples You Can Copy?

• Starter kit: core product plus its essential accessory (camera + memory card).
• Routine set: a three-step skincare or haircare routine.
• Multipack: a 3-pack of socks or coffee pods at a per-unit saving.
• Build-your-own box: pick any 4 snacks (mix-and-match).
• Gift set: seasonal curated bundle with gift wrap.

More ideas: Shopify bundle examples.

Why Isn’t My Shopify Bundle Selling?

Common causes are weak perceived savings, bundles hidden away from the product page, and products that don’t naturally belong together. We cover fixes in Shopify bundles not converting? 6 problems to fix first.

Shopify Bundles vs No-App Discounts vs Third-Party Apps: Which Should You Use?

While these practices empower you to create compelling bundles without apps, there are limitations to consider. For a deeper dive into the trade-offs between manual and app-based bundling, let’s explore both approaches:

	Bundle With App	Bundle Without App
Cost	Varies: Shopify Bundles is free, and third-party apps range from free plans to monthly subscriptions.	No additional costs for apps or subscriptions.
Complexity	May involve a learning curve to understand and utilize the app’s features fully.	Simple to set up for small-scale operations or a limited number of products.
Time Efficiency	High efficiency due to automation of processes like inventory management and pricing adjustments.	Time-consuming as the business grows; manual tracking and updating.
Functionality & Features	Offers advanced features such as customizable bundles, dynamic pricing, and detailed performance analytics.	Limited functionality; lacks advanced features like dynamic pricing and analytics.
Customer Experience	Enhanced shopping experience with features like real-time inventory updates and easy bundle customization.	Potentially less smooth; manual updates may affect real-time accuracy and customization.
Inventory Management	Automated inventory updates, reducing the risk of errors and saving time.	Manual tracking and updating, which can be prone to errors.
Customization & Control	Allows for extensive customization of bundles, though dependent on app capabilities.	Full control over bundle creation and presentation but with limited customization.
Scalability	Easier to scale as the app can handle increased complexity and volume efficiently.	Challenging to scale as manual processes become cumbersome with growth.
Dependence on Third-Party	Reliance on external software, which may pose risks if the app experiences downtime or discontinues service.	No dependence on third-party software.

Quick decision table (2026):

	Native discount (no app)	Shopify Bundles (free)	Third-party bundle app
Single bundle product and page	No	Yes	Yes
Fixed bundles / multipacks	Discount only	Yes	Yes
Mix-and-match	No	No	Usually
Volume tiers / quantity breaks	Limited	No	Usually
Component inventory sync	Manual	Real-time	Depends on app
Cost	Free	Free	Free to paid plans

Comparing apps? See our roundup of the top Shopify bundle and volume discount apps in 2026.

Conclusion: Bundling Without Breaking a Sweat

In conclusion, creating effective product bundles on Shopify doesn’t have to mean endless app installations. Start with Shopify’s free Shopify Bundles app for fixed bundles and multipacks, use a native Buy X Get Y discount for a quick test, and add a third-party app when you need mix-and-match or volume tiers.

Remember, the key to successful bundling lies in understanding your customers’ needs and offering them value. Whether you’re a low-app-capacity merchant or simply prefer a more streamlined approach, this guide has equipped you with the knowledge to boost your sales through clever bundling strategies.

So, don’t let app overload hold you back. Start creating your product bundles today and watch your Shopify store thrive. Thank you for joining us on this journey, and here’s to your eCommerce success!

Frequently Asked Questions

Can I create product bundles on Shopify without using any apps?

Yes, partly. You can run a bundle-style offer with a native Buy X get Y or amount-off automatic discount, as shown above. It won’t create a single bundle product with its own page and inventory. For that, use the free Shopify Bundles app.

What is the main advantage of creating a Shopify bundle without an app?

The main advantage is simplicity and cost-effectiveness. By avoiding extra apps, you reduce complexity and potential costs associated with app subscriptions, making it easier to manage your store.

How can I set up a “Buy X Get Y” bundle on Shopify without an app?

Create a collection with the bundle products, then go to Discounts > Create discount > Buy X get Y. Choose Automatic discount, and set “Customer buys” and “Customer gets” to that collection. Then set combinations and active dates, and save.

Does Shopify have a built-in bundle feature?

Yes. Shopify Bundles is a free first-party app on all plans for fixed bundles and multipacks. Mix-and-match needs a third-party app or the Bundles APIs on Shopify Plus.

How many products can be in a Shopify bundle?

With Shopify Bundles, fixed bundles can include up to 30 components, with a maximum of 3 options and 100 variants per bundle.

Do Shopify bundles track inventory?

Shopify Bundles syncs component inventory in real time, but tracks overall stock rather than per location. Discount-only bundles need manual inventory checks.

What is the best bundle app for Shopify?

For fixed bundles and multipacks, start with the free Shopify Bundles app. For mix-and-match, volume tiers or frequently-bought-together offers, compare third-party apps against your needs. See our 2026 bundle and volume discount apps roundup.

What are the main types of product bundles on Shopify?

The most common are simple/fixed bundles, volume discounts and quantity breaks, BOGO / Buy X Get Y / free gift offers, frequently bought together bundles, mix-and-match bundles, and subscription bundles. Shopify's own system groups bundles into fixed, multipack and mix-and-match.

What is a single SKU bundle?

A single SKU bundle is sold as one product with its own listing and price, rather than as a discount applied to separate items. On Shopify, a fixed bundle created in the Shopify Bundles app works this way while keeping component inventory in sync.

What is the difference between mix-and-match and frequently bought together?

In a mix-and-match bundle the customer picks items from a pool to build their own set. A frequently bought together bundle suggests specific items that pair with the product being viewed.

Can I sell subscription bundles on Shopify?

Yes. Use a subscription app such as Shopify's free Shopify Subscriptions app, Seal Subscriptions or Subi to deliver a bundle on a recurring schedule.

The Best Free Shopify Bundle Upsell App Boost sales and AOV with Snap Volume Discounts Bundle—create mix-and-match bundles, volume discounts, and “frequently bought together” offers to drive more purchases and clear inventory faster. Free for 500 first install