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All Shopify Bundle Product Types You Need to Know (Comes with Guide😉)

If you’re new to product bundling in Shopify, you might be surprised by how many different types there are—and how each type serves a specific function. Choosing the right bundle strategy can make all the difference, leading to higher conversions, larger average order values, and fewer missed sales opportunities. But get it wrong, and you risk lost revenue and frustrated customers.

In this article, we’ll break down the most popular types of product bundles, explain how they work, and recommend the best Shopify apps to make bundling easier and more effective for your store. Learn how to optimize your bundling strategy and start seeing better results today!

All Shopify Bundle Product Types You Need to Know (Comes with Guide😉)

When you hear the word “bundle,” you might picture a pack of products thrown together just to rack up sales. Sure, that’s part of it—but bundles are much more than that. 

They’re about creating value, simplifying decisions for customers, and delivering a tailored shopping experience that feels rewarding.

Think about it: a thoughtfully crafted bundle can help customers save money, discover new products, or even feel like they’re getting a personalized deal.

At the same time, it’s a smart way for merchants to boost sales, clear inventory, or introduce new products in a way that feels natural.

In this section, we’ll break down the most popular types of bundles and how they work in real life. You’ll see examples of bundles that drive results, from simple kits to mix-and-match deals, and learn about the apps that make them easy to set up.

Now, let’s explore what bundles can do and how you can use them to grow your Shopify store!

1. Simple Product Bundles: Seasonal, Clearance, and Kits

Alright, so let’s talk about simple bundles. These are pretty much just groups of related products packaged together for one price. They’re super handy for things like clearing out inventory, running seasonal deals, or highlighting products that go well together.

So, when to use: 

  • To clear out slow-moving, overstocked, or end-of-season inventory.
    • A clothing store bundles unsold summer items like tank tops, shorts, and sandals into a “Summer Clearance Pack” at a discounted price.
  • To cater to customers looking for ready-made gift options for occasions like birthdays, anniversaries, or holidays.
    • A chocolate brand creates a “Valentine’s Day Gift Box” featuring assorted chocolates, a rose, and a personalized card
  • During major sales events like Black Friday, Cyber Monday, or brand anniversary campaigns.
    • A tech brand creates a “Black Friday Tech Bundle” that includes a laptop, carrying case, and wireless mouse at a special price.
  • To introduce customers to a new line of products or to encourage first-time buyers to try multiple items from the brand.
    • A beauty brand offers a “Skincare Trial Kit” with sample-sized versions of their cleanser, serum, and moisturizer.
Simple Product Bundles: Seasonal, Clearance, and Kits

This bundle is a fixed one, which means it encourages people to buy the whole set rather than just picking out individual items. While this can work well, it’s important to use this approach carefully so you don’t scare off customers who might only want a single product. 

Overall, this strategy has been successful. But if you’re after something more flexible, you might want to check out other types of bundles. For this specific bundle, there’s no need for any apps; just create a product that includes the whole bundle, and you’re good to go.

2. Volume Discount/Quantity Breaks: Buy More, Save More

Volume discounts and quantity breaks both help get customers to buy more stuff by offering lower prices. But they work in slightly different ways.

Volume Discount: Focuses on the total number of items purchased (even if they are the same variant). The more items a customer buys, the larger the discount they receive.

  • A coffee retailer offers: “Buy 2 bags of coffee, get 10% off; buy 4 bags, get 20% off.”
    The focus here is on the quantity of the same product, and customers get a better price the more they purchase.
Volume Discount/Quantity Breaks: Buy More, Save More​

Quantity Breaks: Focuses on different variants of the same or related products. Customers can buy multiple products with various attributes (such as colors, sizes, or styles), and still receive a discount once they meet a specific threshold of quantity purchased across those variants.

  • A fashion store offers: “Buy 3 items, get 15% off; Buy 5 items, get 25% off.” These items can be of different sizes and colors.

What is the best Shopify app for volume discounts and quantity breaks?

If you need an app to handle Volume Discounts and Quantity Breaks on Shopify, you should definitely check out Snap Bundle Volume Discount.

 

It’s all about helping you boost those sales with some cool bundling and discount options, like volume-based discounts and quantity breaks. Plus, it’s totally free right now, so it’s definitely worth a shot! 😉

Snap Bundle the best free Shopify app for Volume Discount and Quantity Breaks

Snap Bundle is perfect for anyone looking to sell a bunch of the same product or different options to wholesale customers. It’s awesome for getting people to buy more at a discounted price, whether they’re going for bulk orders or mixing things up a bit.

Sell More With Snap Bundle Volume Discount Today!

3. Buy One Get One (BOGO) / Free Gift / Buy X Get Y

BOGO deals and free gift promotions have been around for ages, and they’re still one of the most effective ways to catch a shopper’s attention and boost sales. 

Just look at the stats: an impressive 93% of shoppers have jumped on a BOGO deal, and 66% of them prefer it over other discounts (The Hustle). Plus, almost 90% of folks who got a free gift said they’d be more likely to shop more often at that store (Retail Touchpoints). Pretty cool, right?

Let’s break it down:

  • BOGO: A fashion store might run a promotion like “Buy one t-shirt, get the second one free.”
  • Buy X Get Y: A beauty brand could say, “Buy 2 skincare products, get a free travel pouch.”
  • Free Gift with Purchase: A department store offering “Spend $100 and get a free tote bag” adds an element of surprise and delight, especially if the gift feels exclusive.
Buy One Get One (BOGO) / Free Gift / Buy X Get Y

How to Run BOGO, BXGY and Free-gift Promotions on Shopify

Shopify provides a built-in feature to set up Buy X Get Y discounts, but it does come with some limitations.

If you want to dive deeper into setting up these promotions, check out this comprehensive guide:
➡️ How to Set Up a Buy 1 Get 1 Free Deal on Your Shopify Store

This guide walks you through the process with step-by-step instructions, including how to use apps to maximize flexibility and customer experience.

Best Shopify BOGO & Free Gift App

If you’re looking to spice up your Shopify store with promotions like BOGO, free gifts, or “Buy X Get Y” offers, Wi BOGO: Buy X Get Y Free Gift is a fantastic app to try. With an intuitive setup and features like pop-up offers, auto-adding gifts to the cart, and advanced targeting (think customer tags and locations), it’s easy to create impactful deals that boost sales.
Wi Bogo Best Shopify BOGO & Free Gift App​

4. Frequently Bought Together: Smart Product Pairing

The “Frequently Bought Together” bundle basically uses smart recommendations to show off products that people usually grab together. You can even set it up yourself if you prefer!

 

This approach helps boost cart value by suggesting items that go well with what you’re already buying, making it super easy for customers to get everything they need in one go.

Frequently Bought Together: Smart Product Pairing

Amazon generates 35% of its revenue from “Frequently Bought Together” and “Customers Also Bought” recommendations.

  • A smartphone paired with a screen protector and a case.
  • A vacuum cleaner bundled with replacement filters and a cleaning solution.
  • A yoga mat with a water bottle and resistance bands.

What apps to show frequently bought together items?

  •  Snap Bundle Volume Discount:
    This app enables merchants to create “Frequently Bought Together” bundles while offering discounts, encouraging customers to add more items. It’s super intuitive and easy to use.
 Snap Bundle Volume Discount: Best free Frequently Bought Shopify App
Frequently Bought Shopify App

5. Mix-and-Match Bundles: Let Customers Build Their Own

Mix and match bundles let customers create their own customized selections from various products. This makes shopping more fun and personal, especially for items like clothes, food, cosmetics, and accessories that come in different options.

Mix-and-Match Bundles: Let Customers Build Their Own

So, when to use this strategy is the best:

A fashion retailer might offer a mix-and-match bundle for t-shirts, allowing customers to pick any 3 from a selection of 10 for a discounted price.

Customers can create their own skincare kit by selecting any 3 products from a curated list (e.g., face masks, serums, moisturizers).

A snack shop could offer a “Build Your Own Snack Pack” where customers can choose from various types of chips, candy, and drinks.

Mix and Match Bundles are different from Frequently Bought Together. They let customers mix and match items to create their own personalized bundles, giving everyone a flexible way to shop.

Recommended Apps for Mix and Match Bundle: 

  • Snap Bundle Volume Discount: This app allows you to set up customizable bundles with flexible discount options, making it easy for customers to mix and match their favorite products at a discounted rate.
Snap Bundle Mix & Match Bundles
  • Bundly – Mix & Match Bundles: Bundly is designed specifically for creating “build-your-own” bundle experiences, making it ideal for businesses that want to offer this flexibility to their customers. It integrates with your store to display products in a way that encourages customers to create their own custom bundles, enhancing the user experience.

6. Subscription Bundles: Recurring Revenue Made Easy

Subscription bundles are a great way for businesses to keep their customers happy over time. Basically, these bundles let people get the same products—or a mix of them—delivered to their door on a regular schedule, like every week, month, or quarter. 

It’s a fantastic setup for things that people use up regularly, like snacks, beauty products, food, or even digital stuff like software and streaming. It just makes life easier!

Subscription Bundles: Recurring Revenue Made Easy

Top Industries and Products for Subscription Bundles:

  • Beauty and Personal Care
  • Health and Wellness
  • Food and Beverage
  • Pet Supplies
  • Books and Educational Materials

A skincare brand offers a monthly subscription box delivering a new set of products every month (cleanser, moisturizer, serum, etc.), based on the customer’s skin type and needs.

A coffee company delivers a curated selection of premium coffee beans every month. Customers can choose their preferred flavors or receive a surprise selection.

A pet store offers a recurring delivery of pet food or treats, with options to adjust quantity based on the pet’s breed and size.

Which apps can help you create subscription bundle?

  • Seal Subscriptions App: This app allows store owners to offer flexible subscription options for their products. It comes with features like automatic billing, flexible plans, and seamless integration into the Shopify checkout process. The app also includes analytics for merchants to track recurring sales.
seal-subscription-bundles-shopify
  • Shopify Subscriptions: A free app by Shopify that makes setting up subscription bundles simple and user-friendly. It’s a great option for merchants looking to start with subscriptions without additional costs.
  • Subi Subscriptions App: Subi is another great app that simplifies the process of offering subscriptions. With Subi, merchants can easily set up recurring orders for physical and digital products. It also includes advanced features like customized subscription options, discount management, and detailed customer insights.

Start Boosting Your Sales with Shopify Bundles Today!

Adding bundles to your Shopify store is an easy way to boost sales, give your customers a better shopping experience, and clear out inventory quickly. Whether it’s simple product kits, volume discounts, or fun mix-and-match options, there’s a bundle strategy that’ll work for your business.

With the right apps like Snap Bundle Volume Discount, Wi BOGO, and Seal Subscriptions, you can easily set up bundles that suit your store and your customers’ needs.

So, why wait? Start exploring these bundle options today and watch your store’s sales grow! With the right tools, you’ll be on your way to making your Shopify store even more awesome.

Sell More With Snap Bundle Volume Discount Today!

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